Mia-Electric Expanding Its Reach

The not-yet in North America Mia-Electric range of electric vehicles is continuing its market expansion by entering the UK this summer.

Mia-Electric describes itself as a specialist, dedicated EV vehicle manufacturer, producing both car and commercial vehicle bodystyles, offered on a common chassis and drivetrain and designed specifically for urban environments.

All vehicles are produced in France, at the former Heuliez factory in Cerizay, and are on sale across Europe.

Mia-Electric vehicles are bespoke EVs, designed for the city and offering a central driving position, sliding doors, a cut-out floor and roof and ABS body panels.

Each is driven by two Lithium Ion Phosphate (LiFePO4) batteries, generating 12 kilowatt, a stable chemistry giving a range of up to 74 miles and recharging fully in 5 hours.

Batteries can be charged at any time, with a 10-minute charge providing a 5-mile range.

The official British Mia-Electric importers will be Venture Automotive Holdings Ltd, trading as ‘Mia-Electric UK’.

The company said it will initially target business drivers and fleet operators initially, based on the vehicle’s obvious economic and environmental advantages, in urban and return-to-base, delivery use.

“There is a very real and practical place for EVs in the UK vehicle market,” explains Venture Automotive Holdings’ MD, Paul Evans, “but, we are realistic in the best place for them.  Urban environments, short journeys and regular return-to-base delivery fleets are ideal for electric vehicles.  That’s where the cost per mile and zero emissions benefits are greatest and what Mia is designed for.”

Mia-Electric’s launch to the UK fleet market will coincide with revisions to the London Congestion Charge in July, which will see only vehicles emitting 75 g/km CO2 or less exempt from the charge – something only attainable currently by plug-in hybrid and fully electric vehicles.

Mia-Electric vehicles will be offered with a ‘Peace of Mind’ program, comprising a five year/ 70,000-mile warranty for vehicle, battery, electric drivetrain and anti-corrosion and roadside assistance.