May 2015 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Sales for the overall U.S. market in May were strong – in fact they were at the best seasonally adjusted annual rate (SAAR) since July 2005 – and the industry showed continuing improvement from year-ago, as most automakers showed gains.

SAAR takes the actual number of sales in a month and annualizes it based on the number of selling days in the month and historical data that compares sales in May of this year to May results in other years. In short, this was the relatively best month period for car sales in a decade.

With that fact as a backdrop, all of the alternative vehicle categories had their best month of the year in terms of both volume and share of total sales. Both plug ins and hybrids had the highest volume since August of 2014 when the market for these vehicles was not yet affected by the decline in fuel prices.

As noted, sales for full electric vehicles were up strongly for the month from year-ago due to strong sales from the category leaders, namely the Model S and the Leaf. Tesla had a strong month based on interest in and availability of the Model S “D” varieties, particularly the high-performance P85D.

A larger number than normal of total sales were U.S.-based, leading to a strong result. While the Leaf is down so far this year, it had a relatively strong month. Sales are likely to trail the strong results of year-ago for some time, with an updated version expected late this year. The BMW i3 had a strong month, returning to prior levels not attained in April. This suggests that demand remains strong, and inventory was the reason for the drop in April. Sales of the VW e-Golf continue to grow, although it remains behind the category leaders. The Chevy Spark returned to “normal” levels after strong incentives in April.

Plug in hybrids had their best month of the year, with the (category leader) Volt at its highest volume since August 2014. Over the next several months, existing inventory will be sold off in anticipation of the 2016 Volt which will debut this fall (and will include a variety of improvements). Most of the other vehicles in the category continue to perform below year-ago levels, with the Cadillac ELR doing relatively well due to incentives and price declines (although the absolute number sold remains modest). The Prius Plug In continues to struggle while Ford’s two products are performing better than other vehicles in the segment.

The hybrid category enjoyed its highest market share since September 2014, albeit still below segment shares attained in 2013 and 2014. The Prius family continues to trail year-ago results which of course strongly affects the results in the category. The Prius c and v are doing better than the Liftback. The Camry hybrid is also down significantly from last year.

The diesel category is paced by the Ram Pickup and a variety of VW products. May was a strong month for diesel as compared to last month and last year. However, weakness in some of the key VW products means that volume year-to-date remains below 2014 levels. While VW’s overall sales increased from last year in May (an unusual result), diesel volumes trailed last year’s result.

USHybrid_sales_515

May 2015 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (May 2015): 40,257
Hybrid Take-Rate: 2.47%

U.S. Hybrid sales for May 2015

MfrModel 5-15 Sales vs. 4-15 vs. 5-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
ToyotaPrius Liftback 11,921 35.1%-25.2% 44,614 -13.8% 51,760 29.61%
ToyotaPrius C 3,763 6.8%-18.0% 16,165 -4.9% 16,992 9.35%
ToyotaCamry Hybrid 3,174 19.8%-38.9% 12,816 -28.4% 17,897 7.88%
ToyotaPrius V 3,152 28.0%-11.6% 11,893 -0.7% 11,971 7.83%
HyundaiSonata 2,943 18.6%40.5% 9,494 -3.4% 9,826 7.31%
FordFusion Hybrid 2,440 34.1%-47.2% 10,992 -38.1% 17,764 6.06%
FordC-Max Hybrid 1,892 53.0%-7.8% 5,826 -23.0% 7,570 4.70%
HondaAccord Hybrid 1,463 30.9%-4.4% 5,166 -10.2% 5,753 3.63%
LexusCT200h 1,436 22.7%-18.5% 6,005 -11.9% 6,816 3.57%
ToyotaAvalon Hybrid 1,114 23.0%-43.1% 4,698 -29.5% 6,662 2.77%
KiaOptima Hybrid 1,046 17.3%42.3% 4,443 -17.9% 5,411 2.60%
LincolnMKZ 1,005 24.1%-10.9% 3,480 -33.5% 5,231 2.50%
LexusES Hybrid 911 15.5%-35.3% 4,280 -26.8% 5,845 2.26%
SubaruXV Crosstrek Hybrid 557 0.9%-44.5% 2,757 -20.2% 3,455 1.38%
LexusRX 400 / 450 h 551 12.0%-34.2% 2,699 -19.0% 3,334 1.37%
BuickLacrosse Hybrid 498 -6.2%-35.5% 2,366 -20.5% 2,975 1.24%
HondaCivic Hybrid 458 18.7%10.4% 1,873 -10.2% 2,085 1.14%
InfinitiQ50 Hybrid 342 14.4%16.3% 1,693 27.9% 1,324 0.85%
ToyotaHighlander Hybrid 323 5.9%-9.0% 1,447 6.7% 1,356 0.80%
LexusNX Hybrid 250 19.0%N/A 1,012 N/A - 0.62%
HondaCR-Z 246 13.9%-36.8% 1,088 -35.9% 1,697 0.61%
NissanPathfinder Hybrid* 223 33.5%-6.3% 1,044 -6.3% 1,114 0.55%
InfinitiQX60 Hybrid* 188 10.6%37.2% 861 8.8% 791 0.47%
HondaInsight 139 -24.0%-71.8% 965 -51.8% 2,000 0.35%
VolkswagenJetta Hybrid 55 34.1%-73.7% 227 -79.2% 1,090 0.14%
ChevroletImpala Hybrid 53 8.2%-8.6% 169 -20.7% 213 0.13%
AcuraRLX Hybrid 24 60.0%N/A 92 N/A - 0.06%
BuickRegal Hybrid 23 -17.9%-64.1% 104 -71.6% 366 0.06%
AudiQ5 Hybrid 17 142.9%-32.0% 51 -63.8% 141 0.04%
InfinitiQ70 Hybrid 14 -6.7%16.7% 84 -16.0% 100 0.03%
LexusGS 450h 8 -33.3%-11.1% 47 -61.5% 122 0.02%
LexusLS 600h 7 40.0%40.0% 31 -27.9% 43 0.02%
VolkswagenTouareg Hybrid 6 N/A100.0% 12 -7.7% 13 0.01%
BMW ActiveHybrid 3 (335ih) 5 150.0%-61.5% 14 -82.5% 80 0.01%
AcuraILX Hybrid 4 100.0%-93.7% 18 -92.1% 227 0.01%
BMW ActiveHybrid 5 (535ih) 2 100.0%-83.3% 6 -91.4% 70 0.00%
ChevroletMalibu Hybrid 2 -50.0%-97.9% 28 -96.7% 849 0.00%
MercedesE400H 2 N/A-87.5% 48 -52.9% 102 0.00%
BMW 7-Series ActiveHybrid - N/A-100.0% 9 -57.1% 21 0.00%
Cadillac Escalade Hybrid - N/A-100.0% 4 -77.8% 18 0.00%
ChevroletSilverado Hybrid - N/A-100.0% 2 -83.3% 12 0.00%
ChevroletTahoe Hybrid - -100.0%-100.0% 4 -91.8% 49 0.00%
GMC Yukon Hybrid - -100.0%-100.0% 8 -60.0% 20 0.00%
GMC Sierra Hybrid - N/AN/A - N/A - 0.00%
LexusHS 250h - N/AN/A - N/A - 0.00%
MercedesS400HV Hybrid - N/AN/A 1 -75.0% 4 0.00%
Mercedes ML450H - -100.0%-100.0% 4 -60.0% 10 0.00%
NissanAltima Hybrid - N/AN/A - N/A - 0.00%
PorscheCayenne Hybrid - N/A-100.0% - -100.0% 364 0.00%
PorschePanamera S Hybrid - N/AN/A - N/A - 0.00%
Total Hybrid 40,257 24.3%-22.9% 158,640 -18.0% 193,543
Total Auto Sales 1,627,289 12.4%1.6% 7,014,264 4.5% 6,709,617
Overall Hybrid Take Rate2.47%2.26%2.88%

USPHEV_sales_515

May 2015 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (May 2015): 4,416
Plug-in Hybrid Take-Rate: 0.27

U.S. Plug-in Hybrid sales for May 2015

MfgrModel 5-15 Sales vs. 4-15 vs. 5-14 CY 2015 CY 15 vs 14 CY 2014 Current Month U.S. Share
ChevroletVolt 1,618 78.8%-3.9% 4,397 -35.7% 6,838 36.64%
FordFusion Energi 986 38.7%-26.5% 3,563 -17.1% 4,296 22.33%
ToyotaPrius Plug In 727 69.9%-73.0% 2,426 -68.6% 7,729 16.46%
FordC-Max Energi 715 29.3%-8.6% 2,876 -2.2% 2,940 16.19%
BMWi8 117 -15.2%N/A 596 N/A - 2.65%
CadillacELR 116 11.5%123.1% 531 81.2% 293 2.63%
PorscheCayenne S E-Hybrid 111 26.1%N/A 460 N/A - 2.51%
PorschePanamera S E-Hybrid 21 -30.0%-60.4% 196 -47.0% 370 0.48%
HondaAccord Plug In 5 0.0%-89.1% 55 -63.8% 152 0.11%
Total PHEV 4,416 49.1%-33.6% 15,100 -33.2% 22,618
Total Auto Sales 1,627,289 12.4%1.6% 7,014,264 4.5% 6,709,617
Overall PHEV Rate0.27%0.22%0.34%

USBEV_sales_515

May 2015 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (May 2015): 7,057
Battery Electric Take-Rate: 0.43%

U.S. Battery Electric sales for May 2015

MfgrModel 5-15 Sales vs. 4-15 vs. 5-14 CY 2015 CY 15 vs 14 CY 2014 Current Month U.S. Share
TeslaModel S 2,300 21.1%76.9% 9,100 35.8% 6,700 32.59%
NissanLeaf 2,104 35.5%-32.5% 7,742 -25.5% 10,389 29.81%
BMWi3* 818 101.5%143.5% 3,905 1062.2% 336 11.59%
Fiat500E 471 4.7%-6.0% 2,360 -10.9% 2,649 6.67%
VWe-Golf 410 32.7%N/A 1,225 N/A - 5.81%
ChevroletSpark 283 -69.2%55.5% 1,559 182.9% 551 4.01%
MercedesB-Class Electric 278 75.9%N/A 930 N/A - 3.94%
FordFocus EV 165 33.1%-6.8% 659 -5.7% 699 2.34%
KiaSoul EV 108 47.9%N/A 361 N/A - 1.53%
SmartforTwo EV 102 -17.7%-50.5% 552 -32.2% 814 1.45%
Mitsubishii 18 12.5%-48.6% 49 -34.7% 75 0.26%
HondaFit EV - N/A-100.0% 1 -99.5% 183 0.00%
ToyotaRAV4 EV - -100.0%-100.0% 17 -96.3% 455 0.00%
Total BEV 7,057 16.9%20.3% 28,460 24.5% 22,851
Total Auto Sales 1,627,289 12.4%1.6% 7,014,264 4.5% 6,709,617
Overall BEV Take Rate0.43%0.41%0.34%
* Breakdown between BEV and PHEV is not available.
Estimated

May 2015 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (May 2015): 44
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for May 2015

MfgrModel 5-15 Sales vs. 4-15 vs. 5-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
HondaCivic 44 15.8%-43.6% 192 -46.4% 358 100.00%
Total CNG 44 15.8%-43.6% 192 -46.4% 358
Total Auto Sales 1,627,289 12.4%1.6% 7,014,264 4.5% 6,709,617
Overall CNGTake Rate0.00%0.00%0.01%

USdiesel_sales_515

May 2015 Diesel Car Sales Numbers

Diesels sold in the U.S. (May 2015): 18,643
Diesel Take-Rate: 1.15

U.S. Diesel sales for May 2015

MfgrModel 5-15 Sales vs. 4-15 vs. 5-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
RamRam Pickup Diesel 5,647 11.3%119.5% 24,608 109.6% 11,742 30.29%
VolkswagenPassat Diesel 2,769 26.9%-12.7% 9,257 -37.7% 14,864 14.85%
VolkswagenJetta Diesel 2,141 9.9%-39.7% 9,840 -38.7% 16,058 11.48%
VolkswagenGolf Sportwagon Diesel 1,419 52.9%N/A 2,434 N/A - 7.61%
BMW X5 Diesel 1,299 211.5%82.4% 2,843 -4.9% 2,989 6.97%
VolkswagenGolf Diesel 1,011 23.1%273.1% 4,034 100.0% 2,017 5.42%
BMW 3-Series Diesel 670 208.8%-43.7% 1,553 -63.9% 4,297 3.59%
AudiQ5 Diesel 517 6.4%-17.8% 2,082 -19.5% 2,585 2.77%
ChevroletCruze Diesel 390 13.0%-23.7% 1,570 -37.5% 2,511 2.09%
AudiQ7 Diesel 386 8.7%-5.4% 1,478 -19.2% 1,830 2.07%
MercedesGL-Class Diesel 383 3.2%-14.3% 1,631 -18.6% 2,004 2.05%
JeepGrand Cherokee Diesel 364 13.4%101.1% 1,424 128.2% 624 1.95%
VolkswagenTouareg Diesel 348 7.7%14.5% 1,433 10.7% 1,295 1.87%
AudiA3 Diesel 313 -28.5%N/A 1,394 N/A - 1.68%
Porsche Cayenne Diesel 250 -43.7%-7.4% 1,848 -4.0% 1,925 1.34%
AudiA6 Diesel 134 3.1%-64.1% 504 -62.2% 1,332 0.72%
BMW X3 Diesel 123 -71.1%-29.3% 920 428.7% 174 0.66%
MercedesGLK Class Diesel 111 -90.1%-68.8% 1,821 7.6% 1,693 0.60%
VolkswagenBeetle Diesel 96 -15.8%-39.6% 517 -37.9% 833 0.51%
MercedesE-Class Diesel 80 33.3%-67.6% 1,126 -5.8% 1,195 0.43%
BMW 5-Series Diesel 74 13.8%-81.0% 376 -78.9% 1,781 0.40%
AudiA7 Diesel 64 6.7%-35.4% 195 -49.5% 386 0.34%
AudiA8 Diesel 28 16.7%-64.1% 119 -59.9% 297 0.15%
RamPromaster Van Diesel 25 38.9%N/A 66 N/A - 0.13%
MercedesR-Class Diesel 1 N/AN/A 1 -75.0% 4 0.01%
MercedesML Class Diesel - -100.0%-100.0% 24 -98.8% 1,960 0.00%
MercedesS-Class Diesel - N/A-100.0% 1 -99.0% 96 0.00%
Total Diesel 18,643 11.7%12.7% 73,099 -1.9% 74,492
Total Auto Sales 1,627,289 12.4%1.6% 7,014,264 4.5% 6,709,617
Overall Diesel Take Rate1.15%1.04%1.11%


View Past Dashboards: