May 2014 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Overall May 2014 automotive sales were the highest since May 2004, and thus a stellar month for the market as a whole, and for hybrid and electric vehicles in particular.

In the case of battery electric and plug-in vehicles, May sales set some all-time records.

Hybrid sales were at a second-best ever high, exceeded only (slightly) by August 2013. Increases in fuel prices presumably played a role in this result.

The Prius plug-in hybrid had its best month ever and continues to lead the category. The Fusion Energi enjoyed its best-ever month as well, while the C-Max Energi continues at modest volumes as Ford formulates a marketing plan for this vehicle that was subject to a (downward) mileage readjustment some time ago. The Chevrolet Volt remains steady, along with the Cadillac ELR, both at moderate volumes. Plug ins as a share of the total market reached their third-highest level ever, trailing only August and October 2013.

Among battery electrics, Nissan Leaf sales in May hit an all-time high and consequently led the category by a significant margin. As Nissan has stated in the past, supplier issues have been resolved leading to higher production and therefore higher sales. Tesla Model S volumes are steady and down from peak levels since the product is being sold globally. The BMW i3 entered the market in May and sales will increase in future months as availability increases. (Note that we are including this vehicle in the pure electric category, even though the model is offered with a range extender as an option.) Most of the other battery electric vehicles are sold in low volume to meet regulatory requirements, particularly in California. Full electrics as a share of the total market reached their highest level ever.

Note also the relatively equal split between full battery electric and plug in vehicles, driven by stronger sales of Ford and Toyota’s plug ins and lower sales of the Tesla Model S (given its growth in global markets).

As noted above, hybrid volumes were at an extremely high level, with the following vehicles at all-time highs: Ford Fusion, Toyota Avalon, Honda Accord, Subaru XV Crosstrek, and Chevrolet Impala. The Prius family led the pack, but more importantly volumes were quite high (albeit not at record levels). The original “Liftback” sold almost 16,000 copies, as compared to the best-ever volume of 18,605 (March 2011). As compared to last month, total hybrid sales were up 32 percent (relative to the overall market of 16 percent), while sales relative to a year ago were up 6.5 percent. As a share of total sales, hybrids reached 3.3 percent, the highest level since the 3.5 percent share of August 2013.

Diesel volume in May was down from April, but up significantly from May of last year. The Jetta and Passat diesels both had poor months as compared to April, presumably due to the decline in incentives that carried April sales. Volumes for the Ram 1500 Diesel are still unavailable, although the product is at dealerships.

May_Hybrid_sales

May 2014 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (May 2014): 52,227
Hybrid Take-Rate: 3.26%

U.S. Hybrid sales for May 2014

MfrModel 5-14 Sales vs. 4-14vs. 5-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
ToyotaPrius Liftback 15,944 54.8%4.0% 51,760 -17.5% 62,743 30.53%
ToyotaCamry Hybrid 5,199 32.8%21.9% 17,897 -10.3% 19,956 9.95%
FordFusion Hybrid 4,641 31.2%39.2% 17,784 3.2% 17,226 8.89%
ToyotaPrius C 4,590 28.6%21.4% 16,992 -0.8% 17,133 8.79%
ToyotaPrius V 3,567 48.4%-4.4% 11,971 -23.4% 15,629 6.83%
HyundaiSonata 2,094 1.9%3.7% 9,826 27.3% 7,722 4.01%
FordC-Max Hybrid 2,051 29.3%-37.1% 7,570 -49.4% 14,969 3.93%
ToyotaAvalon Hybrid 1,957 28.6%29.3% 6,662 -4.2% 6,954 3.75%
LexusCT200h 1,762 67.2%8.6% 6,816 12.9% 6,039 3.37%
HondaAccord Hybrid 1,530 6.1%N/A 5,753 N/A - 2.93%
LexusES Hybrid 1,408 13.4%-1.8% 5,845 -12.9% 6,710 2.70%
LincolnMKZ 1,128 7.7%57.8% 5,231 125.3% 2,322 2.16%
SubaruXV Crosstrek Hybrid 1,003 41.1%N/A 3,455 N/A - 1.92%
LexusRX 400 / 450 h 837 116.3%-5.4% 3,334 -16.6% 3,998 1.60%
BuiclLacrosse Hybrid 772 7.8%15.6% 2,975 -10.6% 3,329 1.48%
KiaOptima Hybrid 735 -30.7%-39.1% 5,411 1.5% 5,331 1.41%
HondaInsight 493 11.8%15.7% 2,000 1.1% 1,978 0.94%
HondaCivic Hybrid 415 -7.8%-27.2% 2,085 -19.0% 2,573 0.79%
HondaCR-Z 389 5.4%-8.9% 1,697 -16.1% 2,022 0.74%
ToyotaHighlander Hybrid 355 -15.1%-34.9% 1,356 -43.7% 2,410 0.68%
InfinitiQ50 Hybrid 294 11.8%N/A 1,324 N/A - 0.56%
NissanPathfinder Hybrid* 238 30.1%N/A 1,114 N/A - 0.46%
VolkswagenJetta Hybrid 209 40.3%-55.8% 1,090 -38.8% 1,781 0.40%
InfinitiQX60 Hybrid* 137 20.2%N/A 791 N/A - 0.26%
ChevroletMalibu Hybrid 94 -27.7%-94.5% 849 -87.6% 6,840 0.18%
PorscheCayenne Hybrid 75 -10.7%56.3% 364 56.9% 232 0.14%
BuiclRegal Hybrid 64 56.1%-78.0% 366 -77.5% 1,626 0.12%
AcuraILX Hybrid 63 28.6%-67.7% 227 -68.9% 730 0.12%
ChevroletImpala Hybrid 58 70.6%N/A 213 N/A - 0.11%
AudiQ5 Hybrid 25 19.0%-76.2% 141 -68.0% 441 0.05%
MercedesE400H 16 -59.0%-44.8% 102 -11.3% 115 0.03%
BMW ActiveHybrid 3 (335ih) 13 0.0%-87.0% 80 -82.1% 447 0.02%
BMW ActiveHybrid 5 (535ih) 12 100.0%-65.7% 70 -71.4% 245 0.02%
InfinitiM Hybrid 12 9.1%-71.4% 100 -54.1% 218 0.02%
ChevroletTahoe Hybrid 10 100.0%-70.6% 49 -73.1% 182 0.02%
LexusGS 450h 9 -74.3%-76.9% 122 -39.3% 201 0.02%
Mercedes ML450H 7 N/AN/A 10 11.1% 9 0.01%
BMW 7-Series ActiveHybrid 5 -16.7%66.7% 21 75.0% 12 0.01%
LexusLS 600h 5 -44.4%-54.5% 43 -41.9% 74 0.01%
ChevroletSilverado Hybrid 4 33.3%-63.6% 12 -80.0% 60 0.01%
VolkswagenTouareg Hybrid 3 0.0%-50.0% 13 -85.4% 89 0.01%
Cadillac Escalade Hybrid 2 0.0%-97.8% 18 -92.8% 249 0.00%
GMC Yukon Hybrid 2 -71.4%-92.6% 20 -85.3% 136 0.00%
AcuraRLX Hybrid - N/AN/A - N/A - 0.00%
GMC Sierra Hybrid - N/A-100.0% - -100.0% 45 0.00%
LexusHS 250h - N/AN/A - -100.0% 2 0.00%
MercedesS400HV Hybrid - N/A-100.0% 4 -90.9% 44 0.00%
NissanAltima Hybrid - N/AN/A - N/A - 0.00%
PorschePanamera S Hybrid - N/A-100.0% - -100.0% 74 0.00%
Total Hybrid 52,227 32.5%6.6% 193,563 -9.1% 212,896 100.00%
Total Auto Sales 1,600,444 15.8%11.2% 6,708,813 4.8% 6,399,327
Overall Hybrid Take Rate3.26%2.89%3.33%

BEV_May_2014

May 2014 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (May 2014): 5,802
Battery Electric Take-Rate: 0.36%

U.S. Battery Electric sales for May 2014

MfgrModel 5-14 Sales vs. 4-14vs. 5-13 CY 2014 CY 14 vs 13 CY 2013 Current Month U.S. Share
NissanLeaf 3,117 49.3%45.8% 10,389 36.4% 7,614 53.72%
TeslaModel S* 1,400 0.0%-12.5% 6,800 -16.6% 8,150 24.13%
BMWi3 336 N/AN/A 336 N/A - 5.79%
SmartforTwo EV 206 1.5%243.3% 814 1212.9% 62 3.55%
ChevroletSpark 182 87.6%N/A 551 N/A - 3.14%
FordFocus EV 177 52.6%12.7% 699 -3.3% 723 3.05%
Fiat500E 167 9.9%N/A 560 N/A - 2.88%
ToyotaRAV4 EV 149 115.9%77.4% 455 25.0% 364 2.57%
Mitsubishii 35 191.7%-61.5% 75 -91.1% 843 0.60%
HondaFit EV 33 -34.0%120.0% 183 120.5% 83 0.57%
Total BEV 5,802 37.8%39.7% 20,526 15.1% 17,839 100.00%
Total Auto Sales 1,600,444 15.8%11.2% 6,708,813 4.8% 6,399,327
Overall BEV Take Rate0.36%0.31%0.28%

May_PHEV_Sales

May 2014 Plug-In Hybrid Car Sales Numbers

Plug-In Hybrids sold in the U.S. (May 2014): 6,651
Plug-In Hybrid Take-Rate: 0.42%

U.S. Plug-In Hybrid sales for May 2014

MfgrModel 5-14 Sales vs. 4-14vs. 5-13 CY 2014 CY 14 vs 13 CY 2013 Current Month U.S. Share
ToyotaPrius Plug In 2,692 54.6%297.1% 7,729 112.9% 3,630 40.48%
ChevroletVolt 1,684 8.8%4.8% 6,838 -4.5% 7,157 25.32%
FordFusion Energi 1,342 80.6%222.6% 4,296 259.8% 1,194 20.18%
FordC-Max Energi 782 49.0%73.8% 2,940 45.0% 2,027 11.76%
PorschePanamera S E-Hybrid 53 -15.9%N/A 370 N/A - 0.80%
CadillacELR 52 -14.8%N/A 293 N/A - 0.78%
HondaAccord Plug In 46 24.3%-20.7% 152 -3.8% 158 0.69%
Total PHEV 6,651 41.0%107.3% 22,618 59.7% 14,166 OK
Total Auto Sales 1,600,444 15.8%11.2% 6,708,813 4.8% 6,399,327
Overall PHEV Rate0.42%0.34%0.22%

May 2014 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (May 2014): 78
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for May 2014

MfgrModel 5-14 Sales vs. 4-14 vs. 5-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
HondaCivic 78 -32.2%-68.7% 358 -62.1% 945 100.00%
Total CNG 78 -32.2%-68.7% 358 -62.1% 945 100.00%
Total Auto Sales 1,600,444 15.8%11.2% 6,708,813 4.8% 6,399,327
Overall CNGTake Rate0.00%0.01%0.01%

May_diesel_sales

May 2014 Diesel Car Sales Numbers

Diesels sold in the U.S. (May 2014): 13,967
Diesel Take-Rate: 0.87%

U.S. Diesel sales for May 2014

MfgrModel 5-14 Sales vs. 4-14vs. 5-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
VolkswagenJetta Diesel 3,552 -18.4%-5.3% 16,058 -2.8% 16,514 25.43%
VolkswagenPassat Diesel 3,172 -19.1%-1.3% 14,864 12.2% 13,250 22.71%
BMW 3-Series Diesel 1,189 28.0%N/A 4,297 N/A - 8.51%
BMW X5 Diesel 712 -1.7%61.5% 2,989 40.7% 2,125 5.10%
AudiQ5 Diesel 629 18.2%N/A 2,585 N/A - 4.50%
ChevroletCruze Diesel 511 4.1%N/A 2,511 N/A - 3.66%
MercedesGL-Class Diesel 447 3.0%22.8% 2,004 -37.2% 3,191 3.20%
MercedesML Class Diesel 434 -0.9%-5.4% 1,960 -3.6% 2,034 3.11%
AudiQ7 Diesel 408 -0.5%22.2% 1,830 24.9% 1,465 2.92%
BMW 5-Series Diesel 389 32.3%N/A 1,781 N/A - 2.79%
AudiA6 Diesel 373 23.1%N/A 1,332 N/A - 2.67%
MercedesGLK Class Diesel 356 -3.5%-33.8% 1,693 167.9% 632 2.55%
VolkswagenTouareg Diesel 304 -4.7%3.8% 1,295 -21.3% 1,646 2.18%
VolkswagenGolf Diesel 271 -43.4%-56.6% 2,017 -39.6% 3,342 1.94%
Porsche Cayenne Diesel 270 -43.2%-49.2% 1,925 -12.8% 2,207 1.93%
MercedesE-Class Diesel 247 -6.4%130.8% 1,195 109.6% 570 1.77%
JeepGrand Cherokee Diesel 181 15.3%N/A 624 N/A - 1.30%
BMW X3 Diesel 174 N/AN/A 174 N/A - 1.25%
VolkswagenBeetle Diesel 159 -13.6%-36.9% 833 -26.7% 1,136 1.14%
AudiA7 Diesel 99 10.0%N/A 386 N/A - 0.71%
AudiA8 Diesel 78 50.0%20.0% 297 88.0% 158 0.56%
MercedesS-Class Diesel 12 -55.6%-64.7% 96 -47.5% 183 0.09%
AudiA3 Diesel - N/A-100.0% - -100.0% 232 0.00%
MercedesR-Class Diesel - -100.0%-100.0% 4 -55.6% 9 0.00%
Total Diesel 13,967 -8.4%26.8% 62,750 28.9% 48,694 100.00%
Total Auto Sales 1,600,444 15.8%11.2% 6,708,813 4.8% 6,399,327
Overall Diesel Take Rate0.87%0.94%0.76%

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