Match-Style Info Site For Fiat’s 500e

Does your planet-saving sexiness keep you from finding true love?

Are you hot, eco-friendly and love to take charge?

Whether you answered yes or no, Fiat believes it has the perfect match waiting for you at www.EnvironmentallySexy.com.

Created to introduce the all-new 2013 Fiat 500e, EnvironmentallySexy.com is a website created with the fun and flirty feel of a matchmaking site. The site is filled with information geared toward the California-based consumer providing them with the insight they need to select the right vehicle, find out about potential rebates they may be eligible for and identify charging stations located across the state.

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The 2013 Fiat 500e will arrive in California this summer.

“Our goal is to simplify the decision-making process on the purchase or lease of a 2013 Fiat 500e by arming consumers with information that is not only informative, but conveyed in an easy-to-understand manner,” said Jason Stoicevich, Head of Fiat Brand North America. “The Fiat 500e is not your typical battery-electric vehicle; it’s innovative, stylish, fun to drive and affordable. It was essential to design a site that would match the vehicle’s persona and encourage visitors to test drive and ultimately purchase or lease a Fiat 500e.”

EnvironmentallySexy.com has the feel of a matchmaking site, but has been designed to deliver information on the vehicle in formats, such as quizzes and videos.

Fiat said homeowners, renters and apartment-dwellers will find information that is tailored to their specific needs. The site also will analyze a customer’s lifestyle to match the appropriate Fiat 500 model that fit their needs.

The all-new 2013 Fiat 500e is based on the conventionally powered 500 and offers an EPA tested 87 miles of driving range and 108 per gallon equivalent (MPGe) highway rating of pure battery-electric power.

The Fiat 500e will be available in the second-quarter of 2013 and will be priced at $32,600, which includes a $800 destination charge.

However, eligible California residents may be able to purchase the Fiat 500e for as low as $20,600, after federal credits, state incentives and Fiat rebates are included.