August 2007 Dashboard

Published September 7, 2007

August saw strong sales for the Toyota Prius. At 14,055 units, Prius sales were up 26% from the previous August, and calendar-year-to-date Prius sales were up over 75% from last year. But the Prius’ strong showing was not enough to compensate for weakness in the rest of the hybrid market. Year-over-year sales of all other hybrid models fell, dropping hybrids back down to less that 2% of overall vehicle sales. Sales of the Highlander Hybrid were especially low, although they are expected to rebound in October when Toyota begins shipping the redesigned 2008 model to dealers.

Consumer interest in hybrids may be waning in part due to gas prices, which shed 20 cents per gallon between the end of July and the end of August. Weaker consumer confidence, which limited purchases of all vehicles this month, likely also impacted hybrid sales. The result was a shift in the hybrid sales trend. Throughout 2007, hybrids consistently outperformed the general car market, showing double-digit gains while overall auto sales stagnated or declined. But in August, hybrid sales growth ended: year-over-year hybrid sales dropped by almost 5%, while the general market remained flat.

US Sales

Our information is based on hybrid sales as reported by the manufacturers. For each model, this month's sales are shown compared to sales in the previous month and at the same time last year. We also examine hybrid market share by model and manufacturer. The historical sales graph for top-selling hybrid models shows estimated 2007 volumes based on sales-to-date.

Hybrids sold in the U.S. (August 2007): 25,384

Regional Data

Source: R. L. Polk & Co.

Curious where hybrid buyers live? We present the data in two ways. First, we list the 15 cities and states that boast the largest numbers of new hybrids on their roads within the past year. For example, residents in the New York City area put over 10,000 new hybrids on the road in 2006. Second, we adjust for population and look at hybrids per person (in states) or per household (in metro areas). This lets us include cities like Portland, OR: a city that has fewer overall vehicles (and thus fewer hybrids) but has more hybrids per capita than anywhere else.

• States with the highest hybrid sales
• States where hybrids are most popular
• Metropolitan areas with the highest hybrid sales
• Metropolitan areas where hybrids are most popular

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