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Hybrid Market Dashboard

October 2009 Dashboard: Hybrid Sales Regain Momentum

October 2009 Dashboard: Hybrid Sales Regain Momentum

As we approach the end of 2009—the worst year for overall auto sales in decades—the picture for this year’s hybrid sales becomes clearer. Hybrids are dramatically outperforming the market as a whole. Incentive programs like Cash for Clunkers, as well as factory incentives, uneven inventory, changes in gas prices and new model introductions have skewed sales numbers up and down in recent months. But the auto industry’s movement toward fuel efficiency and hybrids is regaining momentum.

September 2009 Dashboard: End of Clunkers Hurts Hybrids

The hybrid market disproportionally benefited from the Cash For Clunkers program in July and August, and therefore disproportionally fell in September. The overall vehicle market dropped by about 41 percent, and hybrids plunged by about 48 percent.

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August 2009 Dashboard: Altima Hybrid and Insight Post Strong Sales

Hybrid sales were nearly 50 percent higher than a year ago, compared to the overall car market which was up by only 1 percent. The Cash for Clunkers program, which helped the Toyota Prius so much in July, had less of an effect in August. The Honda Insight showed new life, boosting sales by 84 percent compared to last month. Sales of the Nissan Altima Hybrid boomed, making Nissan's only hybrid the third most popular hybrid in August, despite being offered in only eight states.

July 2009 Dashboard

With nearly all gas-electric hybrid cars qualifying for the Cash for Clunkers vouchers, hybrid sales in July grew to 3.55 percent of the new car market—its largest market share ever. The Toyota Prius was the fourth most popular model purchased with vouchers from the Clunkers program.

June 2009 Dashboard: A Hybrid Recovery?

Could the recent rise in gas prices and the introduction of new hybrid sedans from Toyota and Honda be leading a hybrid recovery? It's probably too early to tell, but the numbers look positive. There's only a 10-day supply of the new Prius available on dealer lots. And Ford attributed its competitive numbers, in part, to its hybrids.

May 2009 Dashboard: Hybrids Bouncing Back

In almost every way, hybrid sales boomed in May. Sales of the Toyota Prius broke the 10,000 mark for the first time since October 2008. Sales of Ford hybrids—the Fusion Hybrid and Escape Hybrid—jumped by 75 percent and 62 percent respectively compared to the previous month. And that pales by comparison to Japan's hybrid market, which is red hot.

April 2009 Dashboard: Honda on the Move

Clearly, the crisis in the automotive industry continues. But is there opportunity in this crisis? At least one automaker thinks so. After launching its redesigned Insight sedan in March, Honda has been ramping up sales volumes of both of its hybrid models.

March 2009 Dashboard: Did Hybrid Sales Bottom Out?

There was cautious optimism among auto executives this month, as overall car sales increased 24 percent from February’s number. Hybrid sales fared even better, rising by 34 percent compared to last month. Nonetheless, the market remains well below its past levels.

February 2009 Dashboard: Discounts Keep Market Afloat

February 2009 Dashboard: Discounts Keep Market Afloat

Sales of hybrid models in February fared somewhat better than the overall market—falling "only" 29 percent. Incentive spending on all vehicles ballooned as manufacturers desperately tried to “move metal.” Could the new and "affordable" Honda Insight bring buyers back? Also: This month's heatmap looks at sales of luxury hybrids from 2008.

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