March 2016 Dashboard

The HybridCars.com monthly sales Dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

March is sometimes called the “spring selling season” and sure enough, sales were up from a year ago and certainly up from the first two months of this year.

Sales in each of the vehicle categories were also up over January and February, although year-to-date sales were up (as compared to last year) for only plug-ins hybrids and battery electric vehicles.

Sales for full electric vehicles were up from last year on the strength of the Model S and Model X, the latter of which finally enjoyed a breakout month as production increased. The Model S also had a good month, which continues the pattern of the final month of the quarter resulting in high sales. The Leaf had another poor month, which suggests that this trend will continue until the version with greater range (107 miles) is fully available. As noted last month, the availability of the BMW i3 apparently remains an issue, as sales have been very low after a strong December when a push was made to meet annual sales goals.

SEE ALSO: February 2016 Dashboard

Plug-in hybrids had a good month as compared to last month and year-ago, as the growth rates for the category were much greater than the overall market. The category leaders, namely the Volt, Fusion, and C-Max all did very well. Strong results vs. last year were augmented by the new entrants from Audi, BMW, Hyundai, Mercedes, and Volvo. The Volt is now available nationally, but should continue to increase as inventories increase in line with production. Of course, the lack of availability of the Prius Plug-in for most of this year will offset the increases that will occur from other products.

Hybrids had another poor month, although sales of the new Prius are starting to increase (albeit still less than last year). Sales of the RAV4 continue to improve, and the Prius c and Prius v (based on the old Prius) continue to be available although sales are down from a year ago. The Hyundai Sonata hybrid and Lexus RX performed better than most of the other hybrids with sales above year-ago levels. Toyota’s products represent almost three-quarters of the segment this month, which is higher than the norm.

Of course, the diesel segment continues to struggle as VW has still (!) not reached an agreement with the EPA and the California Air Resources Board on a fix for its products. A judge allowed for a one month extension for a settlement, so it may occur this month. Even with the settlement, it will take many months for these vehicles to be back on sale with consumer reception still unclear.

Fiat-Chrysler’s diesel products, namely the Ram Pickup, ProMaster, and Grand Cherokee, represent two-thirds of the segment, which of course is far different than the norm, since VW is out of the market. The Chevy Colorado and GMC Canyon diesels are now in the market and their volumes continue to increase. The current version of the Cruze diesel is now out of production (limited inventories continue to be sold) and the replacement product is still some months away.

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March 2016 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (March 2016): 28,756
Hybrid Take-Rate: 1.81%

U.S. Hybrid sales for March 2016

MfrModel 3-16 Sales vs. 2-16 vs. 3-15 CY 2016 CY 16 vs 15 CY 2015 Current Month US Share
ToyotaPrius Liftback 8,130 13.4%-14.3% 21,632 -9.4% 23,871 28.27%
ToyotaRAV4 3,073 24.8%N/A 7,508 N/A - 10.69%
ToyotaPrius C 2,607 15.2%-26.9% 6,633 -25.3% 8,879 9.07%
FordFusion Hybrid 2,057 16.6%-18.8% 5,194 -22.8% 6,732 7.15%
HyundaiSonata 1,884 18.6%5.1% 4,436 9.0% 4,070 6.55%
ToyotaCamry Hybrid 1,746 9.2%-36.3% 4,601 -34.2% 6,992 6.07%
ToyotaPrius V 1,331 19.7%-47.1% 3,648 -41.9% 6,279 4.63%
FordC-Max Hybrid 1,092 24.1%3.6% 2,609 -3.3% 2,697 3.80%
LexusCT200h 972 27.6%-31.4% 2,356 -30.7% 3,399 3.38%
LexusES Hybrid 894 41.2%-16.9% 2,149 -16.7% 2,580 3.11%
LexusRX 400 / 450 h 886 17.8%38.2% 2,428 46.6% 1,656 3.08%
ToyotaAvalon Hybrid 776 31.5%-14.0% 1,949 -27.2% 2,678 2.70%
LincolnMKZ 608 3.9%-15.2% 1,684 1.1% 1,665 2.11%
ToyotaHighlander Hybrid 492 24.2%66.8% 1,263 54.2% 819 1.71%
KiaOptima Hybrid 436 13.0%-45.8% 1,291 -48.5% 2,505 1.52%
InfinitiQ50 Hybrid 335 65.8%-14.1% 712 -32.3% 1,052 1.16%
SubaruXV Crosstrek Hybrid 329 18.3%-44.0% 868 -47.3% 1,648 1.14%
LexusNX Hybrid 251 6.4%11.6% 732 32.6% 552 0.87%
InfinitiQX60 Hybrid 195 42.3%0.0% 451 -10.3% 503 0.68%
HondaCivic Hybrid 166 16.1%-52.7% 470 -54.3% 1,029 0.58%
HondaCR-Z 163 27.3%-36.1% 483 -22.8% 626 0.57%
NissanPathfinder Hybrid 87 20.8%-66.3% 224 -65.7% 654 0.30%
BuickLacrosse Hybrid 83 -4.6%-83.3% 288 -78.5% 1,337 0.29%
HondaAccord Hybrid 51 -25.0%-94.6% 190 -92.6% 2,585 0.18%
VolkswagenJetta Hybrid 47 20.5%4.4% 132 0.8% 131 0.16%
AcuraRLX Hybrid 19 58.3%5.6% 31 -41.5% 53 0.07%
InfinitiQ70 Hybrid 12 20.0%-45.5% 32 -41.8% 55 0.04%
LexusGS 450h 8 60.0%-11.1% 18 -33.3% 27 0.03%
BuickRegal Hybrid 7 0.0%-66.7% 17 -67.9% 53 0.02%
AudiQ5 Hybrid 5 N/A-44.4% 8 -70.4% 27 0.02%
ChevroletImpala Hybrid 4 0.0%-86.2% 20 -70.1% 67 0.01%
LexusLS 600h 4 100.0%-42.9% 9 -52.6% 19 0.01%
ChevroletMalibu Hybrid 2 N/A-75.0% 2 -90.9% 22 0.01%
HondaInsight 2 N/A-99.0% 21 -96.7% 643 0.01%
BMW ActiveHybrid 5 (535ih) 1 N/A-66.7% 2 -33.3% 3 0.00%
MercedesE400H 1 N/A-92.3% 2 -95.7% 46 0.00%
AcuraILX Hybrid - N/A-100.0% - -100.0% 12 0.00%
BMW ActiveHybrid 3 (335ih) - N/A-100.0% - -100.0% 7 0.00%
BMW 7-Series ActiveHybrid - N/A-100.0% 1 -88.9% 9 0.00%
Cadillac Escalade Hybrid - N/A-100.0% - -100.0% 4 0.00%
ChevroletSilverado Hybrid - N/AN/A - -100.0% 2 0.00%
ChevroletTahoe Hybrid - N/AN/A - -100.0% 3 0.00%
GMC Yukon Hybrid - N/AN/A - -100.0% 5 0.00%
GMC Sierra Hybrid - N/AN/A - N/A - 0.00%
LexusHS 250h - N/AN/A - N/A - 0.00%
MercedesS400HV Hybrid - N/A-100.0% - -100.0% 1 0.00%
Mercedes ML450H - N/A-100.0% - -100.0% 2 0.00%
NissanAltima Hybrid - N/AN/A - N/A - 0.00%
PorscheCayenne Hybrid - N/AN/A - N/A - 0.00%
PorschePanamera S Hybrid - N/AN/A - N/A - 0.00%
VolkswagenTouareg Hybrid - N/A-100.0% - -100.0% 6 0.00%
Total Hybrid 28,756 18.0%-14.6% 74,094 -13.8% 86,005 100.00%
Total Auto Sales 1,585,432 18.7%3.0% 4,062,321 3.1% 3,939,152
Overall Hybrid Take Rate1.81%1.82%2.18%

phev316

March 2016 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (March 2016): 5,290
Plug-in Hybrid Take-Rate: 0.33

U.S. Plug-in Hybrid sales for March 2016

MfgrModel 3-16 Sales vs. 2-16 vs. 3-15 CY 2015 CY 15 vs 14 CY 2014 Current Month U.S. Share
ChevroletVolt 1,865 65.6%191.9% 3,987 112.8% 1,874 35.26%
FordFusion Energi 1,238 32.8%47.9% 2,751 47.4% 1,866 23.40%
FordC-Max Energi 610 24.5%-14.7% 1,450 -9.8% 1,608 11.53%
AudiA3 Plug In 332 33.9%N/A 907 N/A - 6.28%
BMWX5 313 -9.3%N/A 839 N/A - 5.92%
HyundaiSonata Plug In 275 37.5%N/A 650 N/A - 5.20%
PorscheCayenne S E-Hybrid 244 41.9%238.9% 562 115.3% 261 4.61%
VolvoXC90 Plug In 178 1.1%N/A 580 N/A - 3.36%
CadillacELR 104 14.3%13.0% 262 -15.8% 311 1.97%
BMWi8 89 64.8%-37.8% 175 -48.7% 341 1.68%
PorschePanamera S E-Hybrid 23 -30.3%-47.7% 83 -42.8% 145 0.43%
MercedesS550 Plug In 12 -66.7%N/A 67 N/A - 0.23%
ToyotaPrius Plug In 7 16.7%-98.5% 23 -98.2% 1,271 0.13%
HondaAccord Plug In - N/A-100.0% - -100.0% 45 0.00%
Total PHEV 5,290 35.3%75.2% 12,336 59.8% 7,722
Total Auto Sales 1,585,432 18.7%3.0% 4,062,321 3.1% 3,939,152
Overall PHEV Rate0.33%0.30%0.20%

bev316

March 2016 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (March 2016): 7,815
Battery Electric Take-Rate: 0.49%

U.S. Battery Electric sales for March 2016

MfgrModel 3-16 Sales vs. 2-16 vs. 3-15 CY 2016 CY 16 vs 15 CY 2015 Current Month U.S. Share
TeslaModel S 3,000 57.9%50.0% 6,200 26.5% 4,900 42.16%
TeslaModel X 1,500 200.0%N/A 2,400 N/A - 21.08%
NissanLeaf 1,246 34.0%-31.4% 2,931 -28.2% 4,085 17.51%
Fiat500e 373 38.1%-36.8% 945 -34.3% 1,439 5.24%
BMWi3* 332 33.9%-64.0% 762 -71.6% 2,681 4.67%
ChevroletSpark 252 16.7%66.9% 607 70.5% 356 3.54%
FordFocus EV 110 35.8%-21.4% 257 -30.5% 370 1.55%
VWe-Golf 86 -56.6%-55.9% 612 20.9% 506 1.21%
KiaSoul EV 79 31.7%25.4% 220 22.2% 180 1.11%
SmartforTwo EV 70 29.6%-32.0% 172 -47.2% 326 0.98%
MercedesB-Class Electric 66 78.4%-54.5% 161 -67.4% 494 0.93%
Mitsubishii 1 -80.0%-90.0% 8 -46.7% 15 0.01%
HondaFit EV - N/A-100.0% - -100.0% 1 0.00%
ToyotaRAV4 EV - N/A-100.0% - -100.0% 13 0.00%
Total BEV 7,115 58.1%15.9% 15,275 -0.6% 15,366
Total Auto Sales 1,585,432 18.7%3.0% 4,062,321 3.1% 3,939,152
Overall BEV Take Rate0.45%0.38%0.39%
* Breakdown between BEV and PHEV is not available.
Estimated

March 2016 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (March 2016): 0
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for March 2016

MfgrModel 3-16 Sales vs. 2-16 vs. 3-15 CY 2016 CY 16 vs 15 CY 2015 Current Month US Share
HondaCivic - -100.0%-100.0% 1 -99.1% 114 N/A
Total CNG - -100.0% 1 -99.1% 114
Total Auto Sales 1,585,432 18.7%3.0% 4,062,321 3.1% 3,939,152
Overall CNGTake Rate0.00%0.00%0.00%

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March 2016 Diesel Car Sales Numbers

Diesels sold in the U.S. (March 2016): 7,731
Diesel Take-Rate: 0.49

U.S. Diesel sales for March 2016

MfgrModel 3-16 Sales vs. 2-16 vs. 3-15 CY 2016 CY 16 vs 15 CY 2015 Current Month US Share
RamRam Pickup Diesel 4,729 15.7%-16.0% 11,999 -13.6% 13,886 61.17%
ChevroletColorado Diesel 578 43.4%N/A 1,089 N/A - 7.48%
Land RoverRange Rover Sport 408 32.5%N/A 988 N/A - 5.28%
JeepGrand Cherokee Diesel 370 20.1%10.1% 941 27.3% 739 4.79%
BMW X5 Diesel 263 55.6%-42.7% 457 -59.4% 1,127 3.40%
GMCCanyon Diesel 244 8.4%N/A 519 N/A - 3.16%
Land RoverRange Rover 239 -20.6%N/A 906 N/A - 3.09%
BMW X3 Diesel 192 47.7%860.0% 382 3.0% 371 2.48%
BMW 3-Series Diesel 160 34.5%-58.5% 348 -47.7% 666 2.07%
BMW 5-Series Diesel 152 126.9%43.4% 270 13.9% 237 1.97%
MercedesGLE-Class Diesel 123 43.0%N/A 326 N/A - 1.59%
MercedesGL-Class Diesel 111 -24.0%-70.6% 406 -53.7% 877 1.44%
MercedesE-Class Diesel 69 91.7%-88.4% 157 -84.1% 986 0.89%
ChevroletCruze Diesel 53 51.4%-86.3% 129 -84.6% 835 0.69%
RamPromaster Van Diesel 33 10.0%43.5% 84 265.2% 23 0.43%
MercedesGLK Class Diesel 7 -30.0%-97.4% 28 -95.3% 593 0.09%
AudiQ7 Diesel - N/A-100.0% - -100.0% 737 0.00%
AudiQ5 Diesel - N/A-100.0% - -100.0% 1,079 0.00%
AudiA3 Diesel - N/A-100.0% - -100.0% 643 0.00%
AudiA6 Diesel - N/A-100.0% - -100.0% 240 0.00%
AudiA7 Diesel - N/A-100.0% - -100.0% 71 0.00%
AudiA8 Diesel - N/A-100.0% - -100.0% 67 0.00%
BMW 7-Series Diesel - N/AN/A 2 N/A - 0.00%
MercedesML Class Diesel - -100.0%-100.0% 22 10.0% 20 0.00%
MercedesR-Class Diesel - N/AN/A - N/A - 0.00%
MercedesS-Class Diesel - N/A-100.0% - -100.0% 1 0.00%
Porsche Cayenne Diesel - N/A-100.0% 18 -98.4% 1,154 0.00%
VolkswagenBeetle Diesel - N/A-100.0% - -100.0% 307 0.00%
VolkswagenGolf Diesel - N/A-100.0% - -100.0% 2,202 0.00%
VolkswagenGolf Sportwagon Diesel - N/A-100.0% - -100.0% 87 0.00%
VolkswagenJetta Diesel - N/A-100.0% - -100.0% 5,750 0.00%
VolkswagenPassat Diesel - N/A-100.0% - -100.0% 4,306 0.00%
VolkswagenTouareg Diesel - N/A-100.0% - -100.0% 762 0.00%
Total Diesel 7,731 19.4%-51.1% 19,071 -49.5% 37,766 100.00%
Total Auto Sales 1,585,432 18.7%3.0% 4,062,321 3.1% 3,939,152
Overall Diesel Take Rate0.49%0.47%0.96%
Estimated

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