March 2014 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

The old saying “In like a lion, out like a lamb” (with apologies to the lion population) proved true in March.

Sales in the overall U.S. passenger vehicle market and the hybrid and electric market started slow, but picked up late in the month as three factors came together:

1) The weather turned relatively better in much of the country.
2) The calendar was kind, with five weekends in the month.
3) Incentives brought shoppers to the showroom to move vehicles off clogged dealer lots.

Among battery electrics, Nissan’s Leaf approached a monthly record, trailing only its December 2013 all-time record (by 22 vehicles) and March should begin a strong series of sales as production capacity continues to increase.

Volumes of Tesla’s Model S are relatively modest (and of course are estimated) given the volume going to Europe, but should increase gradually through the year as production increases (even as some volume is later diverted to Asia).

We now have better reporting on Fiat 500E sales although volumes remain modest given the plans for this vehicle (it is clearly a “compliance” car to meet requirements established by the State of California for major manufacturers). Year-to-date, the category is up 13 percent vs. total sales that are up only 1 percent.

Among the plug-in hybrids, the Volt and the Prius (plug in) pace the category, with the Prius having the highest sales since last fall. This is all the more remarkable in that Toyota sells it in 15 key states, and these were enough to get it close to the 50-state Volt.

While sales of the Volt improved from the first two months of the year, volumes remain well below peak levels (again owing to modest production levels and the lack of significant marketing by GM). At Ford, the Fusion Energi is recovering more quickly than the C-Max Energi. Sales of the Cadillac ELR increased to its best ever, although volumes remain modest.

For the month of March as compared to a year ago, growth in the hybrid market trailed that of the overall market owing particularly to the weakness in the Toyota Prius “family.” This is of course due to increased competition from other products as well as the fact that a new Prius is on its way. Higher volume products from Ford and Hyundai/Kia mostly enjoyed strong gains including the Lincoln MKZ which registered an all-time high. Total hybrid sales were the highest since last August.

Diesel volume also had a good month, paced by the VW Passat and Jetta. Even the Chevy Cruze had a good month, its best ever, although diesel share (of total Cruze volume) remains modest. Diesel share of total volume is back over 1 percent, a level not achieved since last September.

HEV_3.14

March 2014 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (March 2014): 43,790
Hybrid Take-Rate: 2.86%

U.S. Hybrid sales for March 2014

MfrModel 3-14 Sales vs. 2-14 vs. 3-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
ToyotaPrius Liftback 10,917 47.6%-21.3% 25,518 -27.1% 34,981 24.93%
ToyotaCamry Hybrid 4,287 70.3%-3.9% 8,782 -29.4% 12,434 9.79%
FordFusion Hybrid 3,903 26.1%14.2% 9,606 -6.4% 10,266 8.91%
ToyotaPrius C 3,685 37.4%-8.5% 8,833 -10.5% 9,865 8.42%
ToyotaPrius V 2,528 45.0%-26.9% 6,001 -29.6% 8,525 5.77%
HyundaiSonata 2,430 27.4%49.7% 5,677 33.4% 4,256 5.55%
KiaOptima Hybrid 1,879 95.7%87.7% 3,616 15.7% 3,125 4.29%
FordC-Max Hybrid 1,685 29.5%-48.5% 3,933 -53.8% 8,511 3.85%
ToyotaAvalon Hybrid 1,600 161.0%-1.0% 3,183 -20.8% 4,017 3.65%
LexusCT200h 1,480 20.3%39.4% 4,000 23.3% 3,245 3.38%
LincolnMKZ 1,411 53.5%216.4% 3,056 322.7% 723 3.22%
LexusES Hybrid 1,384 46.5%-11.3% 3,195 -20.9% 4,039 3.16%
HondaAccord Hybrid 1,346 47.9%N/A 2,781 N/A - 3.07%
LexusRX 400 / 450 h 852 37.2%-7.9% 2,110 -13.0% 2,425 1.95%
SubaruXV Crosstrek Hybrid 725 32.8%N/A 1,741 N/A - 1.66%
BuiclLacrosse Hybrid 536 5.9%-25.2% 1,487 -25.6% 1,999 1.22%
HondaInsight 410 20.9%-9.7% 1,066 -8.2% 1,161 0.94%
InfinitiQ50 Hybrid 380 15.9%N/A 767 N/A - 0.87%
HondaCR-Z 354 11.3%-21.5% 939 -21.1% 1,190 0.81%
HondaCivic Hybrid 338 -23.7%-40.9% 1,220 -14.9% 1,434 0.77%
ToyotaHighlander Hybrid 333 217.1%-30.2% 583 -57.4% 1,370 0.76%
VolkswagenJetta Hybrid 276 19.0%-38.8% 732 -23.4% 955 0.63%
NissanPathfinder Hybrid 237 24.1%N/A 693 N/A - 0.54%
ChevroletMalibu Hybrid 191 -5.4%-85.9% 625 -82.6% 3,594 0.44%
InfinitiQX60 Hybrid 167 23.7%N/A 540 N/A - 0.38%
PorscheCayenne Hybrid 96 50.0%108.7% 205 48.6% 138 0.22%
BuiclRegal Hybrid 95 8.0%-75.5% 261 -72.4% 946 0.22%
ChevroletImpala Hybrid 49 28.9%N/A 121 N/A - 0.11%
AcuraILX Hybrid 46 9.5%-68.3% 115 -70.0% 383 0.11%
AudiQ5 Hybrid 35 45.8%-58.3% 95 -62.0% 250 0.08%
BMW ActiveHybrid 3 (335ih) 27 50.0%-65.4% 54 -75.7% 222 0.06%
LexusGS 450h 25 8.7%-55.4% 78 -39.1% 128 0.06%
ChevroletTahoe Hybrid 20 233.3%-58.3% 34 -70.7% 116 0.05%
InfinitiM Hybrid 19 35.7%-67.2% 77 -45.4% 141 0.04%
BMW ActiveHybrid 5 (535ih) 12 -33.3%-76.5% 52 -53.6% 112 0.03%
MercedesE400H 9 -40.0%-64.0% 47 -31.9% 69 0.02%
LexusLS 600h 7 -36.4%-41.7% 29 -39.6% 48 0.02%
GMC Yukon Hybrid 5 150.0%-80.8% 11 -84.7% 72 0.01%
BMW 7-Series ActiveHybrid 4 33.3%0.0% 10 11.1% 9 0.01%
VolkswagenTouareg Hybrid 4 N/A-66.7% 7 -90.8% 76 0.01%
Cadillac Escalade Hybrid 1 -75.0%-97.1% 14 -87.2% 109 0.00%
ChevroletSilverado Hybrid 1 -66.7%-91.7% 5 -86.1% 36 0.00%
MercedesS400HV Hybrid 1 -50.0%-87.5% 4 -86.2% 29 0.00%
AcuraRLX Hybrid - N/AN/A - N/A - 0.00%
GMC Sierra Hybrid - N/A-100.0% - -100.0% 22 0.00%
LexusHS 250h - N/A-100.0% - -100.0% 2 0.00%
Mercedes ML450H - -100.0%N/A 3 -66.7% 9 0.00%
NissanAltima Hybrid - N/AN/A - N/A - 0.00%
PorschePanamera S Hybrid - N/A-100.0% - -100.0% 62 0.00%
Total Hybrid 43,790 43.3%-5.5% 101,906 -15.8% 121,094 100.00%
Total Auto Sales 1,530,641 28.8%5.6% 3,728,049 1.3% 3,679,325
Overall Hybrid Take Rate2.86%2.73%3.29%

BEV_3_14

March 2014 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (March 2014): 4,578
Battery Electric Take-Rate: 0.30%

U.S. Battery Electric sales for March 2014

MfgrModel 3-14 Sales vs. 2-14vs. 3-13 CY 2014 CY 14 vs 13 CY 2013 Current Month U.S. Share
NissanLeaf 2,507 75.9%12.1% 5,184 46.5% 3,539 54.76%
TeslaModel S* 1,300 -7.1%-33.3% 4,000 -15.8% 4,750 28.40%
SmartforTwo EV 186 52.5%N/A 405 20150.0% 2 4.06%
FordFocws EV 177 37.2%-1.7% 406 -3.1% 419 3.87%
Fiat500E 166 315.0%N/A 241 N/A - 3.63%
ChevroletSpark 108 52.1%N/A 272 N/A - 2.36%
ToyotaRAV4 EV 73 -27.7%-45.1% 237 12.9% 210 1.59%
HondaFit EV 37 12.1%60.9% 100 117.4% 46 0.81%
Mitsubishii 24 700.0%-22.6% 28 -95.5% 625 0.52%
Total BEV 4,578 38.5%0.5% 10,873 13.4% 9,591
Total Auto Sales 1,530,641 28.8%5.6% 3,728,049 1.3% 3,679,325
Overall BEV Take Rate0.30%0.29%0.26%

PHEV_314

March 2014 Plug-In Hybrid Car Sales Numbers

Plug-In Hybrids sold in the U.S. (March 2014): 4,594
Plug-In Hybrid Take-Rate: 0.30%

U.S. Plug-In Hybrid sales for March 2014

MfgrModel 3-14 Sales vs. 2-14vs. 3-13 CY 2014 CY 14 vs 13 CY 2013 Current Month U.S. Share
ChevroletVolt 1,478 22.1%0.0% 3,606 -15.0% 4,244 32.17%
ToyotaPrius Plug In 1,452 39.5%84.7% 3,296 40.1% 2,353 31.61%
FordFusion Energi 899 15.4%204.7% 2,211 434.1% 414 19.57%
FordC-Max Energi 610 10.5%23.5% 1,633 40.1% 1,166 13.28%
CadillacELR 81 39.7%N/A 180 N/A - 1.76%
PorschePanamera S E-Hybrid 56 -1.8%N/A 254 N/A - 1.22%
HondaAccord Plug In 18 -25.0%-30.8% 69 53.3% 45 0.39%
Total PHEV 4,594 23.5%49.2% 11,249 36.8% 8,222 100.00%
Total Auto Sales 1,530,641 28.8%5.6% 3,728,049 1.3% 3,679,325
Overall PHEV Rate0.30%0.30%0.22%

March 2014 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (March 2014): 62
Compressed Natural Gas Take-Rate: 0.0%

U.S. Compressed Natural Gas sales for March 2014

MfgrModel 3-14 Sales vs. 2-14 vs. 3-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
HondaCivic 62 67.6%-62.9% 165 -61.8% 432 100.00%
Total CNG 62 -72.8%-84.3% 165 -61.8% 432 100.00%
Total Auto Sales 1,530,641 28.8%5.6% 3,728,049 1.3% 3,679,325
Overall CNGTake Rate0.00%0.00%0.01%

diesel_3.14

March 2014 Diesel Car Sales Numbers

Diesels sold in the U.S. (March 2014): 15,621
Diesel Take-Rate: 1.02%

U.S. Diesel sales for March 2014

MfrModel 3-14 Sales vs. 2-14 vs. 3-13 CY 2014 CY 14 vs 13 CY 2013 Current Month U.S. Share
VolkswagenPassat Diesel 4,549 168.2%40.5% 7,769 7.3% 7,240 29.12%
VolkswagenJetta Diesel 4,052 95.5%10.9% 8,151 -15.1% 9,604 25.94%
BMW 3-Series Diesel 777 -15.2%N/A 2,179 N/A - 4.97%
BMW X5 Diesel 735 46.7%59.1% 1,553 22.1% 1,272 4.71%
ChevroletCruze Diesel 644 26.8%N/A 1,509 N/A - 4.12%
Porsche Cayenne Diesel 562 60.6%24.6% 1,180 1.6% 1,161 3.60%
AudiQ5 Diesel 519 23.0%N/A 1,424 N/A - 3.32%
VolkswagenGolf Diesel 515 40.7%-31.7% 1,267 -42.2% 2,191 3.30%
MercedesML Class Diesel 457 25.5%-4.4% 1,088 1.3% 1,074 2.93%
AudiQ7 Diesel 411 32.6%47.3% 1,012 28.9% 785 2.63%
MercedesGLK Class Diesel 411 37.9%N/A 968 N/A - 2.63%
MercedesGL-Class Diesel 396 -4.6%-60.8% 1,123 -52.5% 2,362 2.54%
VolkswagenTouareg Diesel 285 46.2%-24.0% 672 -37.0% 1,067 1.82%
BMW 5-Series Diesel 281 -51.2%N/A 1,098 N/A - 1.80%
MercedesE-Class Diesel 251 9.6%139.0% 684 78.6% 383 1.61%
AudiA6 Diesel 249 23.3%N/A 656 N/A - 1.59%
VolkswagenBeetle Diesel 212 72.4%-25.4% 490 -24.3% 647 1.36%
JeepGrand Cherokee Diesel 159 25.2%N/A 286 N/A - 1.02%
AudiA7 Diesel 72 30.9%N/A 197 N/A - 0.46%
AudiA8 Diesel 64 8.5%77.8% 167 363.9% 36 0.41%
MercedesS-Class Diesel 20 233.3%-55.6% 57 -51.7% 118 0.13%
AudiA3 Diesel - N/A-100.0% - -100.0% 225 0.00%
MercedesR-Class Diesel - -100.0%-100.0% 3 -62.5% 8 0.00%
Total Diesel 15,621 59.5%39.5% 33,533 19.0% 28,173 100.00%
Total Auto Sales 1,530,641 28.8%5.6% 3,728,049 1.3% 3,679,325
Overall Diesel Take Rate1.02%0.90%0.77%


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