March 2013 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

The growth in the plug-in vehicle segment – well ahead of the pace in the overall market – is based upon new models coming along plus the bulk of the load being carried by three leading vehicles, namely the Nissan Leaf, Chevy Volt and Tesla Model S.

Tesla does not report its numbers month by month, but did recently divulge it had topped 4,750 units sold for the first calendar year quarter. Information from Tesla has further allowed us to estimate volumes at 1,950 for the last month, and its total of the first three three months makes it the leading plug-in vehicle for the quarter.

We do however expect that the Leaf and Volt will generate more sales going forward since the price of these cars is lower and their production capacity is higher. At least that is the most likely scenario although Tesla made an announcement yesterday intended to spike its sales further by way of a creative financing arrangement with elements of a lease and purchase combined.

But the stops are really removed for the now-domestically produced Leaf. With production of the lower-priced Leaf now at higher levels, we expect sales will continue to improve, even as it set an all-time best sales performance for March.

The growth in plug-in cars that’s due largely because of new models should – more importantly – probably continue as additional products enter the market.

In other words, things are looking bright for the small plug-in segment which has much room to climb, and apparently the legs to do so.

As for the hybrid market, while the Prius Liftback is still the leader, Toyota’s share of total hybrid sales has declined from 75 percent to about 67 percent, with Ford the primary beneficiary.

This is in fact a good thing for the market as the consumer is better served by more choice. The Prius Liftback has been joined by the Prius c, Prius v, Toyota Camry, Ford C-Max, and Ford Fusion as mainstream high-volume products.

The growth in the overall market has been impressive this year, and in March trucks did particularly well. As a result the growth in the hybrid market trailed the overall market, although the numbers were still strong. Year-to-date, hybrid sales are performing above the market average, both in terms of growth rate and share.

The Passat diesel is growing significantly, and the growth in this product is generating higher diesel share overall. The Grand Cherokee diesel will debut soon.

March_hybrid_sales

March 2013 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (March 2013): 46,327
Hybrid Take-Rate: 3.2%

U.S. Hybrid sales for March 2013

MfrModel 3-13 Sales vs. 2-13 vs. 3-12 CY 2013 CY 13 vs 12 CY 12 US Hybrid Share
ToyotaPrius Liftback 13,868 21.4%-23.0% 34,981 -19.4% 43,420 29.94%
ToyotaCamry Hybrid 4,461 7.6%-17.5% 12,434 10.3% 11,270 9.63%
ToyotaPrius C 4,026 27.9%-17.4% 9,865 102.4% 4,875 8.69%
ToyotaPrius V 3,460 36.1%-29.9% 8,525 -26.8% 11,648 7.47%
FordFusion Hybrid 3,417 -10.2%238.7% 10,266 276.0% 2,730 7.38%
FordC-Max Hybrid 3,275 15.0%N/A 8,511 N/A - 7.07%
HyundaiSonata 1,623 12.6%-22.6% 4,256 -14.3% 4,968 3.50%
ToyotaAvalon Hybrid 1,616 18.7%N/A 4,017 N/A - 3.49%
LexusES Hybrid 1,561 35.3%N/A 4,039 N/A - 3.37%
ChevroletMalibu Hybrid 1,359 8.4%-4.0% 3,594 103.4% 1,767 2.93%
LexusCT200h 1,062 -10.2%-52.2% 3,245 -33.6% 4,888 2.29%
KiaOptima Hybrid 1,001 -17.6%-3.8% 3,125 17.0% 2,670 2.16%
LexusRX 400 / 450 h 925 22.4%-6.8% 2,425 -5.7% 2,571 2.00%
BuickLacrosse Hybrid 717 1.6%-35.8% 1,999 -36.5% 3,146 1.55%
HondaCivic Hybrid 572 32.1%-36.9% 1,434 -31.6% 2,096 1.23%
ToyotaHighlander Hybrid 477 8.2%-21.4% 1,370 -5.1% 1,443 1.03%
HondaInsight 454 17.0%-56.0% 1,161 -49.5% 2,297 0.98%
HondaCR-Z 451 18.4%-15.9% 1,190 -12.8% 1,365 0.97%
VolkswagenJetta Hybrid 451 65.8%N/A 955 N/A - 0.97%
LincolnMKZ 446 152.0%-28.8% 723 -44.3% 1,298 0.96%
BuickRegal Hybrid 387 3.2%186.7% 946 182.4% 335 0.84%
AcuraILX Hybrid 145 -5.8%N/A 383 N/A - 0.31%
AudiQ5 Hybrid 84 10.5%N/A 250 N/A - 0.18%
BMW ActiveHybrid 3 (335ih) 78 -11.4%N/A 222 N/A - 0.17%
InfinitiM Hybrid 58 26.1%23.4% 141 0.7% 140 0.13%
LexusGS 450h 56 47.4%366.7% 128 124.6% 57 0.12%
BMW ActiveHybrid 5 (535ih) 51 18.6%N/A 112 N/A - 0.11%
ChevroletTahoe Hybrid 48 26.3%-15.8% 116 -5.7% 123 0.10%
PorscheCayenne Hybrid 46 43.8%-62.9% 138 -63.0% 373 0.10%
Cadillac Escalade Hybrid 35 16.7%-66.7% 109 -44.4% 196 0.08%
GMC Yukon Hybrid 26 13.0%-60.0% 72 -46.7% 135 0.06%
MercedesE400H 25 13.6%N/A 69 N/A - 0.05%
ChevroletSilverado Hybrid 12 -14.3%-84.6% 36 -74.5% 141 0.03%
LexusLS 600h 12 -45.5%140.0% 48 152.6% 19 0.03%
VolkswagenTouareg Hybrid 12 -72.1%-36.8% 76 4.1% 73 0.03%
PorschePanamera S Hybrid 11 120.0%-74.4% 62 -46.6% 116 0.02%
MercedesS400HV Hybrid 8 -11.1%-20.0% 29 -40.8% 49 0.02%
GMC Sierra Hybrid 6 -14.3%-62.5% 22 -31.3% 32 0.01%
BMW 7-Series ActiveHybrid 4 100.0%-92.6% 9 -93.8% 144 0.01%
LexusHS 250h 1 0.0%-99.6% 2 -99.6% 563 0.00%
BMW X6 xDrive ActiveHybrid - N/A-100.0% - -100.0% 2 0.00%
FordEscape Hybrid - N/A-100.0% - -100.0% 941 0.00%
HondaAccord Hybrid - N/AN/A - N/A - 0.00%
MazdaTribute Hybrid - N/A-100.0% - -100.0% 74 0.00%
Mercedes ML450H - -100.0%N/A 9 -30.8% 13 0.00%
NissanAltima Hybrid - N/A-100.0% - -100.0% 67 0.00%
Total Hybrid 46,327 15.4%-3.6% 121,094 14.2% 106,045 100.00%
Total Auto Sales 1,447,674 21.8%3.4% 3,675,137 6.3% 3,456,143
Overall Hybrid Take Rate3.20%3.29%3.07%

March_plug-in_sales

March 2013 Plug-in Electric Car Sales Numbers

Plug-in Electrics sold in the U.S. (March 2013): 7,632
Plug-in Electric Take-Rate: 0.53%

U.S. Plug-in Electric sales for March 2013

MfrModel 3-13 Sales vs. 2-13 vs. 3-12 CY 2013 CY 13 vs 12 CY 12 US Plug-In Share
NissanLeaf 2,236 242.4%286.2% 3,539 104.2% 1,733 29.30%
TeslaModel S* 1,950 30.0%N/A 4,750 N/A - 25.55%
ChevroletVolt 1,478 -9.1%-35.4% 4,244 8.4% 3,915 19.37%
ToyotaPrius Plug In 786 13.4%-11.8% 2,353 158.0% 912 10.30%
FordC-Max Energi 494 47.9%N/A 1,166 N/A - 6.47%
FordFusion Energi 295 147.9%N/A 414 N/A - 3.87%
FordFocus EV 180 13.9%N/A 419 20850.0% 2 2.36%
ToyotaRAV4 EV 133 155.8%N/A 210 N/A - 1.74%
Mitsubishii 31 -90.8%-44.6% 625 359.6% 136 0.41%
HondaAccord Plug In 26 52.9%N/A 45 N/A - 0.34%
HondaFit EV 23 53.3%N/A 46 N/A - 0.30%
BMWActiveE - N/A-100.0% - -100.0% 553 0.00%
SmartforTwo EV - -100.0%N/A 2 0.0% 2 0.00%
Total Plug-In 7,632 38.6%84.3% 17,813 145.6% 7,253 100.00%
Total Auto Sales 1,447,674 21.8%3.4% 3,675,137 6.3% 3,456,143
Overall Plug-In Take Rate0.53%0.48%0.21%

March 2013 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (March 2013): 167
Compressed Natural Gas Take-Rate: 0.01%

U.S. Compressed Natural Gas sales for March 2013

MfgrModel 3-13 Sales vs. 2-13 vs. 3-12 CY 2013 CY 13 vs 12 CY 12
HondaCivic 167 20.1%N/A 432 N/A -
Total CNG 167 20.1%N/A 432 N/A -
167 432 -
Total Auto Sales 1,447,674 21.8%3.4% 3,675,137 6.3% 3,456,143
Overall CNGTake Rate0.01%0.01%0.00%

March_diesel_sales

March 2013 Diesel Car Sales Numbers

Diesels sold in the U.S. (March 2013): 11,163
Diesel Take-Rate: 0.77%

U.S. Diesel sales for March 2013

MfgrModel 3-13 Sales vs. 2-13 vs. 3-12 CY 2013 CY 13 vs 12 CY 12 US Diesel Share
VolkswagenJetta Diesel 3,653 12.0%-27.6% 9,604 -12.9% 11,021 32.72%
VolkswagenPassat Diesel 3,237 45.0%57.7% 7,240 38.5% 5,229 29.00%
MercedesGL-Class Diesel 1,011 30.8%132.4% 2,362 50.4% 1,570 9.06%
VolkswagenGolf Diesel 754 -14.8%-19.5% 2,191 -3.5% 2,270 6.75%
MercedesML Class Diesel 478 50.8%-23.4% 1,074 -32.2% 1,585 4.28%
BMW X5 Diesel 462 7.9%-47.2% 1,272 -32.7% 1,889 4.14%
Porsche Cayenne Diesel 451 43.6%N/A 1,161 N/A - 4.04%
VolkswagenTouareg Diesel 375 -4.3%-7.2% 1,067 -12.4% 1,218 3.36%
VolkswagenBeetle Diesel 284 50.3%N/A 647 N/A - 2.54%
AudiQ7 Diesel 279 -11.1%9.8% 785 12.0% 701 2.50%
MercedesE-Class Diesel 105 -13.9%-76.2% 383 -58.0% 912 0.94%
MercedesS-Class Diesel 45 28.6%-33.8% 118 -36.6% 186 0.40%
AudiA3 Diesel 28 -73.8%-92.3% 225 -77.7% 1,008 0.25%
MercedesR-Class Diesel 1 -75.0%-97.0% 8 -91.1% 90 0.01%
BMW 3-Series Diesel - N/A-100.0% - 1.0% 581 0.00%
JeepGrand Cherokee Diesel* - N/AN/A - N/A - 0.00%
Total Diesel 11,163 19.1%-4.1% 28,137 -0.4% 28,260 100.00%
Total Auto Sales 1,447,674 21.8%3.4% 3,675,137 6.3% 3,456,143
Overall Diesel Take Rate0.77%0.77%0.48%

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