March 2010 Dashboard

March 2010 Hybrid Car Sales Numbers

Hybrids sold in the US (March 2010): 23,274
Hybrid Take-Rate: 2.18%

US hybrid sales for March 2010

Model Units vs. last month vs. March 2009 CYTD vs. CYTD 2009
Prius 11,786 47.9% 32.1% 28,238 16.3%
Fusion 1,670 35.2% 315.4% 3,996 894.0%
Insight 1,652 -18.0% 190.3 4,973 774.0%
Camry 1,549 53.2% -39.4% 3,427 -40.7%
HS 250h 1,494 109.8% n/a 3,453 n/a
RX450h 1,251 40.6% 7.4% 3,151 -25.4%
Escape 1,168 66.4% -3.6% 2,511 -19.9%
Highlander 594 75.2% -42.7% 1,459 -51.0%
Civic 579 67.3% -79.8% 1,178 77.8%
Altima 394 -36.3% -52.8% 2,072 6.7%
Escalade 123 15.8% -29.7% 321 -40.0%
Yukon 118 37.2% -23.9% 277 -41.7%
Tahoe 127 53% -54.5% 363 -56.3%
Silverado 115 79.7% 180.5% 229 201.3%
Milan 114 39.0% 132.7% 257 424.5%
Mariner 98 22.5% -30.0% 252 -35.2%
Mercedes S400 98 44.1% n/a 252 n/a
Malibu 80 17.6% -85.4% 215 -75.8%
Mercedes ML450 67 -5.6% n/a 206 n/a
Sierra 65 54.8% 140.7% 154 234.8%
Tribute 59 34.1% 23.4% 144 -32.1%
BMW X6 21 5.0% n/a 64 n/a
GS450h 31 49.0% -26.2% 94 -10.5%
LS600hL 9 -40.0% -64.0% 33 -58.8%
Vue 8 100.0% -97.8% 26 -96.3%
Aura 4 100.0% -84.6% 31 -54.4%
All hybrids 23,274 39.1% 8.2% 57,376 8.1%
All vehicles 1,065,555 36.6% 24.2% 2,545,252 15.5%


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  • Max Reid

    Hybrids have 2.18 % of overall sales. 26 models are there.

    Nice to see Germans on board with 3 vehicles S400, ML450 & X6.

    In Mar-2010, Prius sold 35000 + units in Japan, good that its gaining in US as well.

    Fusion has established in #2 position.

    I wish GM can settle down on the 2-Mode full hybrid and applying the same system in Malibu as well.

    Still Hybrids are expensive.
    Meanwhile Flexfuel vehicle sales are skyrocketing with 8 million vehicles on board and E15 Ethanol close to approval.

    Hope the automakers cut the premium on Hybrids by removing unnecessary features.