At the same time it inaugurated its Michigan-based North American Technical Center, Mahindra also revealed GenZe, its first electricity-powered urban vehicle in the United States.
Michigan Governor, Rick Snyder joined Anand Mahindra, Chairman, Mahindra Group last Friday in Ann Arbor, to inaugurate the Mahindra GenZe electric two-wheeler facility and the North American Technical Center (MMATC) in Southeast Michigan.
Mahindra stated consistent with the company’s “Rise” philosophy of employing alternative thinking to drive positive change, these investments exemplify the company’s commitment to developing transformative urban transportation solutions for cities around the world.
“Michigan provided us the perfect eco-system to step up our U.S. presence. We were able to draw on the terrific automotive engineering and manufacturing talent available in the state, to create industry leading initiatives for the United States,” said Anand Mahindra, Chairman, Mahindra Group. “The North American Technical Center and GenZe represent important disruptive product incubators for the Mahindra Group. Constant innovation focused on improving the lives of our consumers, employees and the communities they impact is at the core of Mahindra’s ‘Rise’ philosophy and we are delighted to see this come to fruition in the United States.”
The Mahindra Group already has a presence in the United States with IT companies, Tech Mahindra and Bristlecone and the world’s number one selling tractor brand based on volume, Mahindra USA. The company said this new Technical Centre adds to this footprint and reflects the Group’s continued commitment to North America.
“We welcome global leaders like Mahindra to Michigan and applaud them for their product and engineering leadership. Hi-tech green manufacturing & R&D has been the cornerstone of our partnership and job creation initiatives and we are pleased to have the Mahindra brand grow its U.S. presence from Michigan,” said Governor Rick Snyder.
The GenZe by Mahindra is, per the company, the first urban transportation vehicle to be offered by the Mahindra Group and the only two-wheeled electric vehicle of its kind in the United States. The compact design provides consumers with exactly what they need, believes Mahindra: ease of travel, specialized storage and a range of 30 miles.
With the top speed set at 30 mph, there is no need for a motorcycle license to operate the GenZe in most states.
Mahindra GenZe said it selected Ann Arbor, Michigan for its manufacturing facility following a nationwide search. This facility has the capacity to assemble up to 9,000 vehicles per year, with the ability to ramp up to 20,000 vehicles if needed.
“We are excited to unveil the GenZe by Mahindra as the first electric urban two-wheeler designed and manufactured in the United States,” said Vish Palekar, CEO, Mahindra GenZe. “The GenZe is conceived for students and urban commuters who are desperate to break free from congestion, tired of increasing gas prices, and the lack of convenient parking. With industry leading utility and connectivity features including the ability to charge anywhere on the go, the GenZe is the perfect lifestyle empowering vehicle for the American consumer.”
The MNATC, said Mahindra, is the North American Center of Excellence focused on providing the company with globally competitive product designs and technologies in support of its future product portfolio.
Presently staffed with more than 40 engineers with complete vehicle engineering design capabilities, the expertise and capabilities of the MNATC are said to be instrumental in developing industry leading automotive platforms for Mahindra’s global markets.
The new facility in Troy, Michigan provides both engineering expertise as well as vehicle prototyping capabilities in support of Mahindra’s aggressive strategy to become a top global automotive brand within the next 10 years.
“The MNATC is delivering on its promise of world class product development as we take on complex global programs. Utilizing the automotive talent available here in Southeast Michigan, we’re putting together a truly exceptional team of automotive professionals to meet Mahindra’s future product development needs,” said Rick Haas, COO, Mahindra MNATC. “We are delighted with the opening of our expanded technical center, that provides us the infrastructure to design, engineer and prototype industry leading products and solutions for Mahindra’s global customer base.”