Lotus enters the electric car market, becoming competitor to its customers.
Lotus is the latest carmaker to announce plans for a high-performance electric vehicle. If the British carmaker can deliver on its plans, it will compete directly against the Tesla Roadster and Dodge EV, two electric sports cars for which Lotus already supplies a chassis.
The planned Lotus electric car will utilize a gasoline engine to extend the driving range of the vehicle to as much as 300 or 400-miles. This approach—commonly described as a plug-in series hybrid or range-extended electric vehicle—would be similar to the one found in the Chevrolet Volt and the sporty Fisker Karma (which will also compete for customers looking for speedy electric vehicles).
A preliminary version of the Lotus EV is expected to be shown at the Geneva Motor Show in March.
Last year, Lotus announced the establishment of a research and development group dedicated specifically to hybrids and electric cars. Lotus is investing nearly 100 million dollars in the effort. Lotus boss Michael Kimberly said the electric Lotus will showcase “what you can do with electric vehicle technology.”