Lincoln Unveils MKX In China

Lincoln has unveiled its MKX Concept during Auto China 2014 in Beijing.

The Lincoln MKX Concept hints at an EcoBoost-powered global SUV that will become the third of four all-new Lincoln vehicles due by 2016. It is designed to capture the attention of consumers worldwide.

This unveiling in Beijing marks the first time Lincoln has stepped beyond U.S. borders to reveal a concept vehicle.

“Great emphasis was put on the proportions of this concept vehicle,” said Andrea Di Buduo, exterior design manager of the Lincoln MKX Concept. “It’s a very emotional, athletic design. Its horizontal lines and defined undercuts are gracefully integrated and very sophisticated, yet convey a powerful and dynamic presence.”

Lincoln said intensive study of the Chinese luxury customer over the past few years revealed that a medium premium utility vehicle should express off-road capability and sportiness.

Based on that, the MKX Concept includes elements such as a separated front skid plate, heightened ground clearance and reinforced wheel arches. Lincoln stated this execution communicates adaptability to different road conditions, combined with crafted execution and attention to detail.

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Lincoln Experiences, a technology-driven suite of features introduced on the all-new 2015 Lincoln MKC small utility vehicle, is designed to create a warmer, more personal luxury car-owning experience, said the company.

“The transformation of The Lincoln Motor Company is under way, with sales up 27 percent in the United States over the last six months, due largely to the all-new MKZ sedan, and excitement is building for the soon-to-arrive MKC,” said Jim Farley, executive vice president, global Ford marketing, sales and service and Lincoln. “That momentum continues with this MKX Concept. It demonstrates the design direction for the third all-new vehicle from Lincoln, one that will capture the true essence of the brand – warm and inviting, beautifully styled, and with the promise of engaging technologies that appeal to a younger luxury consumer in a global market.”

Lincoln explained it will enter the Chinese market later this year when both the MKZ and MKC go on sale. An MKX production model would compete in the fast-growing midsize premium utility segment there. With 245,000 sales in 2013, the segment has grown 9,650 percent in the past five years. Premium midsize utility vehicles – which represent 17 percent of the luxury market and 45 percent of the luxury utility market in China – are projected to grow an additional 84 percent, to more than 450,000 units by 2018.

In the United States, the segment grew 13 percent from 2008 to 2013, to 441,000 units. That growth is expected to continue through 2018, when projections call for almost 550,000 vehicle sales.

Globally, the midsize premium utility segment accounted for 839,000 sales in 2013, and is projected to eclipse 1.2 million sales by 2018.