Lincoln Electrifying All Models By 2022 As Global Competition Pressures Increase

Ford’s Lincoln luxury brand will reportedly offer all of its vehicles in hybrid, plug-in hybrid, or all-electric versions by 2022.

The plan could be laid out soon – on Oct. 3 – when Ford’s CEO Jim Hackett makes a presentation to investors. Three sources familiar with the planning shared details with Reuters, as pressure mounts from expected Chinese mandates and luxury competitors launch ambitious electrification strategies.

According to the sources, plug-in hybrid versions of the redesigned MKC crossover and the new Aviator crossover will come out in 2019. During that year, a hybrid version of the Navigator will be released; it will be built on a redesigned Navigator that’s coming out this fall.

Refreshed versions of the Lincoln MKZ sedan is expected in 2020, along with the Continental sedan and the MKX crossover in 2022. All three are expected to be available in plug-in hybrid versions.

Lincoln and Ford executives are also considering one or more all-electric models, a source said.

Pressure is increasing from China, which is expected to announce soon a revised “new energy vehicle” policy. That will likely mandate that a certain share of new vehicles sold in China be all-electric with plug-in hybrids also available as an option.

Lincoln is also seeing several direct competitors take big steps forward in their electrification strategies for China and Europe. That includes Mercedes-Benz and its new EQ subbrand, BMW, Audi, Volvo, Austin Martin, and Jaguar Land Rover.

SEE ALSO:  Lincoln Debuts Redesigned 2017 MKZ Hybrid and Non-Hybrid Models

Impact has also been made by strong sales of the Tesla Model S and Model X in the U.S., and with a blossoming presence in Europe and China. The launch of the affordable Model 3 last year, with impressive pre-orders, was also considered a major influence on German automakers scaling up ambitious electrified vehicle strategies in the post-Volkswagen emissions scandal environment.

It all falls into Ford’s strategy to offer at least 18 new electrified models over the next five years. Ford’s new CEO, Hackett, was handed over the previously crafted Lincoln business plan when he took over the job earlier this year, the sources said.

A Ford spokesman said the automaker would not comment on future vehicle plans.

Reuters


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