Eleven years after the launch, Toyota’s luxury brand Lexus has celebrated its one millionth hybrid vehicle sold.
As part of the celebration, a Lexus NX 300h was handed over in Milan, Italy, by Alain Uyttenhoven, head of Lexus Europe, to a Lexus customer, Aldo Pirronello.
Lexus traces its Toyota-derived heritage to the RX 400h, a hybrid version of the RX 350 crossover vehicle that was launched in April 2005. The brand’s first compact crossover sport utility vehicle, the 2015 NX, was launched last year with a hybrid version.
Lexus is part of Toyota’s strategy of being number 1 in global hybrid sales. Toyota reached eight million hybrids sold last year.
“The hybrid system continues to be our signature powertrain technology. We have set ambitious environmental goals for 2050, the popularity of the hybrid technology worldwide is extremely important for us to achieve those goals. I’m extremely happy that over 1 million customers worldwide have put their faith into our Lexus hybrid line-up,” said Tokuo Fukuichi, president of Lexus International.
Italy was a logical destination for the its one millionth Lexus sale. Europe is the largest hybrid market worldwide for Lexus. Last year, 64 percent of all Lexus cars sold in Europe were hybrid.
After launching the RX 400h in 2005, Lexus gradually expanded its hybrid line-up, eventually offering 10 hybrid models. Its first full hybrid premium sedan, the GS 450h, came out next in 2006 and was followed by a luxury hybrid sedan, the LS 600h in 2007. The HS 250h was launched in 2009 and the first luxury hybrid compact, the CT 200h, came out in 2011.
The ES 300h was launched in 2012, then the IS 300h and the GS 300h in 2013, and the first luxury mid-sized crossover, the NX 300h, in 2014. The first luxury hybrid sports coupe, the RC 300h, was launched globally at the end of 2015. Lexus has become the largest luxury hybrid brand in the world with its product line-up.
Earlier this year, Lexus premiered its 11th hybrid model, the LC 500h, which will launch in the spring of 2017. It features a new generation performance full hybrid technology called Multi Stage Hybrid System (MSHS).