Kia’s hamsters are back. In the latest installment of Kia Motors America’s ad campaign, the hamsters are found inhabiting a high-tech, high-energy laboratory and unleashing their inner mad scientists to create an eco-friendly Soul.
Kia said set to the infectious beat of Maroon5’s never-before-heard song “Animals,” sparks fly and jaws drop when a surge of electricity leads to the discovery of a furry new friend and the all-electric, zero emissions 2015 Soul EV.
As part of the multi-platform “Fully Charged” campaign, Kia.com said it is exclusively offering 200,000 free downloads of “Animals” before its release on iTunes.
Created by David&Goliath, Kia’s advertising agency of record, an extended cut of “Fully Charged” is available now at www.Kia.com/KiaSoul before the spot’s broadcast debut this coming weekend during the MTV Video Music Awards on Sunday, August 24.
“From hip-hop to pop, the hamsters have always had an ear for music and their paws on the pulse of pop culture. This year, the smartly dressed trio are breaking new music from Grammy Award-winners Maroon5 and celebrating the expansion of Kia’s line of eco-conscious vehicles by sharing ‘Animals’ for free at Kia.com,” said Michael Sprague, executive vice president of sales and marketing, KMA. “Kia is recognized as one of the 50 Best Global Green Brands4, and with the Soul EV about to shake things up in a category not known for head-turning good looks, the hamsters are out to prove that eye-catching style and eco-efficiency are no longer mutually exclusive.”
Scheduled to go on sale in the third quarter, Soul EV is described by the company as the centerpiece of Kia’s Clean Mobility program and the brand’s first-ever mass-marketed electric vehicle.
This Kia EV introduces new aerodynamic styling cues and is the first vehicle in the world to receive Underwriters Laboratory’s (UL) environmental validation for its integration of 10 percent bio-based material in the interior, stated Kia.
The powertrain is comprised of a 27 kilowatt-hour lithium ion polymer battery and a 81 kilowatt electric motor, producing 210 pound-feet of torque, which drives front wheels and is expected to yield a range of approximately 80-100 miles of real-world driving on a full charge, according to Kia.