KBB Reveals 2014 Best Resale Awards

As seen every year, the awaited Kelley Blue Book Best Resale Awards reveal which models the company expects will best retain its value.

Yesterday was dedicated to the reveal of the 2014 awards with the 2014 Residual Analysis Report now available from Kelley Blue Book. Kelley Blue Book’s (KBB) Best Resale Value Awards are based on projections from the KBB Official Residual Value Guide, determined by the company’s staff of automotive analysts.

For the 2014 model-year lineup, KBB expects Toyota will retain the greatest amount of its original value after the initial five-year ownership period.  Toyota’s 60-month average residual value improved 2.1 percentage points from last year to 46.1 percent (expressed as a percent of MSRP).  With strength in its overall residual value average for 2014, this marks the third consecutive win for Toyota and fourth overall Best Resale Value: Brand win for the automaker since the inception of the Kelley Blue Book Best Resale Value Awards in 2003.  KBB said Subaru was less than one percentage point away from Toyota and was ranked second among non-luxury brands.

Toyota’s more refined sibling, Lexus, improved nearly 2 percentage point to 45.6 percent retained value after five years, helping the luxury brand keep its Best Resale Value: Luxury Brand title for the third consecutive year.  Lexus outperformed its closest competitor, Audi, by more than 6 percentage points.

“Lexus’ full lineup had 60-month residual values above its segment averages, except for the GS 450h,” said Eric Ibara, director of residual value consulting for Kelley Blue Book.  “Lexus dominates the luxury categories, placing one of its vehicles at the top of its segment six times; a feat none of its competitors can match.”

Ibara did not explain why the GS 450h did not rank as well as its siblings.

Overall, KBB’s 60-month residual values for all 2014 model-year vehicles averaged 39.7 percent.  This represents an increase of 1.5 percentage points compared to the 2013 model-year averages from the same period last year.

For the 2014 model year, trucks continue to hold their value better than cars, with the average 60-month residual value across all trucks at 41.7 percent compared to the 37.8 percent average across all cars.

Pickup truck segments, both mid-size and full-size, have the highest segment residual values after five years.

In contrast, KBB said pure electric vehicles like the Nissan Leaf and Ford Focus EV have not been in high demand by consumers who have enjoyed moderate fuel prices during the past 12 months.  Automakers on the other hand are anxious to get these products into buyers’ garages, as it helps manufacturers achieve Corporate Average Fuel Economy (CAFE) standards.  The federal tax credit available on these vehicles also depresses used-car values, which contributes to the Plug-In Vehicles segment’s lowest average 60-month residual value at 28.7 percent.

Here are the 2014 Best Resale Value Awards by category:

Best Subcompact Car: 2014 Nissan Versa

Best Compact Car: 2014 Subaru Impreza

Best Mid-Size Car: 2014 Honda Accord

Best Full-Size Car: 2014 Toyota Avalon

Best Sporty Compact Car: 2014 Honda Civic Si

Best Sports Car: 2014 Chevrolet Camaro V6

Best High Performance Car: 2014 Chevrolet Corvette

Best Entry-Level Luxury Car: 2014 Lexus ES 350

Best Luxury Car: 2014 Audi A5

Best High-End Luxury Car: 2014 Lexus LS 460

Best Hybrid/Alternative Energy Car: 2014 Lexus ES 300h

Best Plug-In Vehicle: 2014 Honda Accord Plug-In Hybrid

Best Compact SUV/Crossover: 2014 Jeep Wrangler

Best Mid-Size SUV/Crossover: 2014 Toyota FJ Cruiser

Best Full-Size SUV/Crossover: 2014 Toyota Sequoia

Best Luxury Compact SUV/Crossover: 2014 Infiniti QX50

Best Luxury Mid-Size SUV/Crossover: 2014 Lexus GX 460

Best Luxury Full-Size SUV/Crossover: 2014 Lexus LX 570

Best Hybrid SUV/Crossover: 2014 Lexus RX 450h

Best Mid-Size Pickup Truck: 2014 Toyota Tacoma

Best Full-Size Pickup Truck: 2014 Toyota Tundra

Best Minivan/Van: 2014 Toyota Sienna