As seen every year, the awaited Kelley Blue Book Best Resale Awards reveal which models the company expects will best retain its value.
Yesterday was dedicated to the reveal of the 2014 awards with the 2014 Residual Analysis Report now available from Kelley Blue Book. Kelley Blue Book’s (KBB) Best Resale Value Awards are based on projections from the KBB Official Residual Value Guide, determined by the company’s staff of automotive analysts.
For the 2014 model-year lineup, KBB expects Toyota will retain the greatest amount of its original value after the initial five-year ownership period. Toyota’s 60-month average residual value improved 2.1 percentage points from last year to 46.1 percent (expressed as a percent of MSRP). With strength in its overall residual value average for 2014, this marks the third consecutive win for Toyota and fourth overall Best Resale Value: Brand win for the automaker since the inception of the Kelley Blue Book Best Resale Value Awards in 2003. KBB said Subaru was less than one percentage point away from Toyota and was ranked second among non-luxury brands.
Toyota’s more refined sibling, Lexus, improved nearly 2 percentage point to 45.6 percent retained value after five years, helping the luxury brand keep its Best Resale Value: Luxury Brand title for the third consecutive year. Lexus outperformed its closest competitor, Audi, by more than 6 percentage points.
“Lexus’ full lineup had 60-month residual values above its segment averages, except for the GS 450h,” said Eric Ibara, director of residual value consulting for Kelley Blue Book. “Lexus dominates the luxury categories, placing one of its vehicles at the top of its segment six times; a feat none of its competitors can match.”
Ibara did not explain why the GS 450h did not rank as well as its siblings.
Overall, KBB’s 60-month residual values for all 2014 model-year vehicles averaged 39.7 percent. This represents an increase of 1.5 percentage points compared to the 2013 model-year averages from the same period last year.
For the 2014 model year, trucks continue to hold their value better than cars, with the average 60-month residual value across all trucks at 41.7 percent compared to the 37.8 percent average across all cars.
Pickup truck segments, both mid-size and full-size, have the highest segment residual values after five years.
In contrast, KBB said pure electric vehicles like the Nissan Leaf and Ford Focus EV have not been in high demand by consumers who have enjoyed moderate fuel prices during the past 12 months. Automakers on the other hand are anxious to get these products into buyers’ garages, as it helps manufacturers achieve Corporate Average Fuel Economy (CAFE) standards. The federal tax credit available on these vehicles also depresses used-car values, which contributes to the Plug-In Vehicles segment’s lowest average 60-month residual value at 28.7 percent.
Here are the 2014 Best Resale Value Awards by category:
Best Subcompact Car: 2014 Nissan Versa
Best Compact Car: 2014 Subaru Impreza
Best Mid-Size Car: 2014 Honda Accord
Best Full-Size Car: 2014 Toyota Avalon
Best Sporty Compact Car: 2014 Honda Civic Si
Best Sports Car: 2014 Chevrolet Camaro V6
Best High Performance Car: 2014 Chevrolet Corvette
Best Entry-Level Luxury Car: 2014 Lexus ES 350
Best Luxury Car: 2014 Audi A5
Best High-End Luxury Car: 2014 Lexus LS 460
Best Hybrid/Alternative Energy Car: 2014 Lexus ES 300h
Best Plug-In Vehicle: 2014 Honda Accord Plug-In Hybrid
Best Compact SUV/Crossover: 2014 Jeep Wrangler
Best Mid-Size SUV/Crossover: 2014 Toyota FJ Cruiser
Best Full-Size SUV/Crossover: 2014 Toyota Sequoia
Best Luxury Compact SUV/Crossover: 2014 Infiniti QX50
Best Luxury Mid-Size SUV/Crossover: 2014 Lexus GX 460
Best Luxury Full-Size SUV/Crossover: 2014 Lexus LX 570
Best Hybrid SUV/Crossover: 2014 Lexus RX 450h
Best Mid-Size Pickup Truck: 2014 Toyota Tacoma
Best Full-Size Pickup Truck: 2014 Toyota Tundra
Best Minivan/Van: 2014 Toyota Sienna