Karma Automotive Beginning Revero Deliveries With TV Ad

Karma Automotive is ready to start releasing the Revero plug-in hybrid luxury performance car later this month.

It’s being promoted through the startup’s TV commercial showing a Revero rolling off the ramp of a delivery truck. “Delivery” shows scenes of the car being delivered in California and Florida to commemorate the first units planned for May.

The one-minute TV spot was shown Sunday during the 2017 U.S. Open Polo Championship on CBS during the championship broadcast. The spot named “Delivery” features beautifully shot scenes of the Revero being delivered in California and Florida in commemoration of first deliveries planned for May.

“This is the car they dream of,” the TV spot’s voiceover says.

The TV commercial will also be shown on social media, digital advertising spots, and on the Karma Automotive website. You can view the TV spot below.

The carmaker’s marketing message taps into the enthusiasm of those who owned the original Fisker Karma plug-in hybrid. The Karma’s appeared on the market in 2012 prior to the startups bankruptcy in 2013. About 2,000 Karmas were sold during that time.

The new company has spent time talking to Fisker Karma owners to shape a plan to revise the sports car for its new identity.

“The spot marks the rebirth of one of the most celebrated silhouettes in automotive history,” said Jim Taylor, Karma Chief Revenue Officer. “We felt this moment in time deserved to be recognized.”

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Revero units will be built at the company’s plant in Moreno, Calif. Despite speculation by other media that Reveros would also be built in China, the company issued a counter statement to correct that it has never said that they’d be built anywhere other than California.

It will start at $130,000 for those interested in making the purchase.

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