June 2014 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

June was a stellar month for the U.S. passenger vehicle market as a whole, and a strong albeit not stellar one for hybrid and electric vehicles in particular.

Overall automotive sales – on a seasonally adjusted basis – were the highest since July 2006.

Battery electric and plug in vehicles were both at high levels, with battery electric sales only exceeded by August 2013 and May of this year. June’s plug-in vehicles were only exceeded by May’s sales.

Hybrid sales declined from the strong results of May to a level in line with late last year and early this year.

Plug in vehicles as a share of the total market were at 0.46% which is their second highest share ever. The Fusion Energi (plug in) had its best month ever and leads the plug in category for the first time. This is particularly noteworthy given the fact that the mileage ratings for Ford’s hybrids, plug ins, and electrics were reduced in June. This may indicate that Ford will be devoting more marketing resources to these products.

Despite promos including 0-percent APR, $1,000 cash back and a lower $269 per month lease deal, the Volt remains at a steady level with June sales the highest so far this year. The Cadillac ELR also had its best month ever, although still at modest levels coming in at just under 100 copies.

Among battery electrics, the Nissan Leaf remains the category leader, although volumes declined from the record achieved in May. Tesla Model S volumes are steady and remain down from peak levels since the product is being sold globally.

The BMW i3 had consistent sales for its second month and availability is clearly an issue.

NOTE: We have i3 sales listed in the BEV section, but an undetermined number are range-extended. BMW does not state which are which.

The Ford Focus Electric hit an all-time record in June at 197 units, which is modest although this vehicle is designed to be sold at low volumes. As a share of total sales, battery electrics remained at last month’s strong level.

Hybrid share and volume returned to the level of prior months after a huge result last month. Given the importance of the Prius Liftback to this category, a decline in sales this month led to a similar result for the category. The Ford C-Max hybrid declined 5% from May, which represented a lesser decline than the overall category (a somewhat unexpected result given the aforementioned mileage restatement).

Diesel volume in June as compared to May was more in line with the decline in the overall market, but up significantly from June of last year. Both the Jetta and Passat fell below results obtained in each of the prior three months.

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June 2014 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (June 2014): 39,225
Hybrid Take-Rate: 2.77%

U.S. Hybrid sales for June 2014

MfrModel 6-14 Sales vs. 5-14vs. 6-13 CY 2014 CY 14 vs 13 CY 2013
ToyotaPrius Liftback 11,277 -29.3%-19.8% 63,037 -17.9% 76,809
ToyotaCamry Hybrid 3,874 -25.5%-0.1% 21,771 -8.7% 23,834
ToyotaPrius C 3,291 -28.3%-4.4% 20,283 -1.4% 20,575
FordFusion Hybrid 3,016 -35.0%-1.3% 20,800 2.5% 20,283
ToyotaPrius V 2,510 -29.6%-16.0% 14,481 -22.2% 18,616
FordC-Max Hybrid 1,952 -4.8%-32.4% 9,522 -46.7% 17,858
HyundaiSonata 1,523 -27.3%-28.5% 11,349 15.2% 9,851
LexusCT200h 1,521 -13.7%0.5% 8,337 10.4% 7,552
ToyotaAvalon Hybrid 1,437 -26.6%3.1% 8,099 -3.0% 8,348
HondaAccord Hybrid 1,135 -25.8%N/A 6,888 N/A -
LexusES Hybrid 1,102 -21.7%-11.1% 6,947 -12.6% 7,949
KiaOptima Hybrid 1,006 36.9%-8.5% 6,417 -0.2% 6,431
LexusRX 400 / 450 h 872 4.2%-3.1% 4,206 -14.1% 4,898
SubaruXV Crosstrek Hybrid 788 -21.4%N/A 4,243 N/A -
LincolnMKZ 787 -30.2%2.5% 6,018 94.8% 3,090
BuiclLacrosse Hybrid 610 -21.0%-1.5% 3,585 -9.2% 3,948
HondaCivic Hybrid 410 -1.2%-27.8% 2,495 -20.6% 3,141
HondaInsight 333 -32.5%-13.3% 2,333 -1.2% 2,362
HondaCR-Z 302 -22.4%-23.2% 1,999 -17.2% 2,415
ToyotaHighlander Hybrid 280 -21.1%-49.1% 1,636 -44.7% 2,960
InfinitiQ50 Hybrid 242 -17.7%N/A 1,566 N/A -
VolkswagenJetta Hybrid 206 -1.4%-53.0% 1,296 -41.6% 2,219
NissanPathfinder Hybrid* 191 -19.7%N/A 1,305 N/A -
InfinitiQX60 Hybrid* 108 -21.2%N/A 899 N/A -
BuiclRegal Hybrid 75 17.2%-67.0% 441 -76.2% 1,853
PorscheCayenne Hybrid 72 -4.0%16.1% 436 48.3% 294
ChevroletImpala Hybrid 63 8.6%N/A 276 N/A -
ChevroletMalibu Hybrid 62 -34.0%-96.2% 911 -89.3% 8,491
AcuraILX Hybrid 44 -30.2%-73.0% 271 -69.7% 893
AudiQ5 Hybrid 19 -24.0%-77.1% 160 -69.5% 524
BMWActiveHybrid 5 (535ih) 18 50.0%-35.7% 88 -67.8% 273
LexusGS 450h 15 66.7%-72.7% 137 -46.5% 256
BMWActiveHybrid 3 (335ih) 13 0.0%-87.5% 93 -83.1% 551
MercedesE400H 13 -18.8%-43.5% 115 -16.7% 138
InfinitiM Hybrid 11 -8.3%-76.6% 111 -58.1% 265
ChevroletTahoe Hybrid 10 0.0%-77.8% 59 -74.0% 227
CadillacEscalade Hybrid 8 300.0%-77.1% 26 -90.8% 284
ChevroletSilverado Hybrid 8 100.0%-11.1% 20 -71.0% 69
BMW7-Series ActiveHybrid 6 20.0%200.0% 27 92.9% 14
VolkswagenTouareg Hybrid 6 100.0%-50.0% 19 -81.2% 101
LexusLS 600h 5 0.0%-50.0% 48 -42.9% 84
GMCYukon Hybrid 3 50.0%-92.5% 23 -86.9% 176
GMCSierra Hybrid 1 N/A-75.0% 1 -98.0% 49
AcuraRLX Hybrid - N/AN/A - N/A -
LexusHS 250h - N/A-100.0% - -100.0% 3
MercedesS400HV Hybrid - N/A-100.0% 4 -91.8% 49
MercedesML450H - -100.0%N/A 10 11.1% 9
NissanAltima Hybrid - N/AN/A - N/A -
PorschePanamera S Hybrid - N/A-100.0% - -100.0% 78
Total Hybrid 39,225 -24.9%-12.7% 232,788 -9.7% 257,820
Total Auto Sales 1,414,413 -11.7%1.1% 8,123,389 4.2% 7,798,583
Overall Hybrid Take Rate2.77%2.87%3.31%

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June 2014 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (June 2014): 6,511
Plug-in Hybrid Take-Rate: 0.46%

U.S. Plug-in Hybrid sales for June 2014

MfgrModel 6-14 Sales vs. 5-14vs. 6-13 CY 2014 CY 14 vs 13 CY 2013 Current Month U.S. Share
FordFusion Energi 1,939 44.5%397.2% 6,235 293.6% 1,584 29.78%
ChevroletVolt 1,777 5.5%-34.1% 8,615 -12.6% 9,855 27.29%
ToyotaPrius Plug In 1,571 -41.6%169.0% 9,300 120.7% 4,214 24.13%
FordC-Max Energi 988 26.3%117.1% 3,928 58.3% 2,482 15.17%
PorschePanamera S E-Hybrid 111 109.4%N/A 481 N/A - 1.70%
CadillacELR 97 86.5%N/A 390 N/A - 1.49%
HondaAccord Plug In 28 -39.1%-33.3% 180 -10.0% 200 0.43%
Total PHEV 6,511 -2.1%56.2% 29,129 58.9% 18,335
Total Auto Sales 1,414,413 -11.7%1.1% 8,123,389 4.2% 7,798,583
Overall PHEV Rate0.46%0.36%0.24%

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June 2014 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (June 2014): 4,982
Battery Electric Take-Rate: 0.35%

U.S. Battery Electric sales for June 2014

MfgrModel 6-14 Sales vs. 5-14vs. 6-13 CY 2014 CY 14 vs 13 CY 2013 Current Month U.S. Share
NissanLeaf 2,347 -24.7%5.5% 12,736 29.4% 9,839 47.11%
TeslaModel S* 1,400 0.0%-20.0% 8,200 -17.2% 9,900 28.10%
BMWi3 358 6.5%N/A 694 N/A - 7.19%
SmartforTwo EV 278 35.0%424.5% 1,092 849.6% 115 5.58%
FordFocws EV 197 11.3%11.3% 896 -0.4% 900 3.95%
Fiat500E 166 -0.6%N/A 726 N/A - 3.33%
ToyotaRAV4 EV 91 -38.9%106.8% 546 33.8% 408 1.83%
ChevroletSpark 85 -53.3%214.8% 636 2255.6% 27 1.71%
HondaFit EV 38 15.2%-81.7% 221 -24.1% 291 0.76%
Mitsubishii 22 -37.1%-43.6% 97 -89.0% 882 0.44%
Total BEV 4,982 -14.1%10.2% 25,844 15.6% 22,362
Total Auto Sales 1,414,413 -11.7%1.1% 8,123,389 4.2% 7,798,583
Overall BEV Take Rate0.35%0.31%0.29%

bev201406

June 2014 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (June 2014): 94
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for June 2014

MfgrModel 6-14 Sales vs. 5-14 vs. 6-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
HondaCivic 94 -18.3%-65.7% 452 -62.9% 1,219 100.00%
Total CNG 94 -18.3%-65.7% 452 -62.9% 1,219 100.00%
Total Auto Sales 1,414,413 -11.7%1.1% 8,123,389 4.2% 7,798,583
Overall CNGTake Rate0.01%0.01%0.02%

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June 2014 Diesel Car Sales Numbers

Diesels sold in the U.S. (June 2014): 12,759
Diesel Take-Rate: 0.90%

U.S. Diesel sales for June 2014

MfgrModel 6-14 Sales vs. 5-14vs. 6-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
VolkswagenJetta Diesel 3,286 -7.5%-16.6% 19,344 -5.4% 20,454 25.75%
VolkswagenPassat Diesel 2,316 -27.0%-32.0% 17,180 3.2% 16,655 18.15%
BMW 5-Series Diesel 1,058 172.0%N/A 2,839 N/A - 8.29%
BMW 3-Series Diesel 972 -18.3%N/A 5,269 N/A - 7.62%
AudiQ5 Diesel 627 -0.3%N/A 3,212 N/A - 4.91%
BMW X5 Diesel 539 -24.3%-0.9% 3,528 32.2% 2,669 4.22%
ChevroletCruze Diesel 468 -8.4%148.9% 2,979 1484.6% 188 3.67%
AudiQ7 Diesel 450 10.3%45.2% 2,280 28.5% 1,775 3.53%
AudiA6 Diesel 398 6.7%N/A 1,730 N/A - 3.12%
MercedesML Class Diesel 357 -17.7%-25.6% 2,317 -7.8% 2,514 2.80%
MercedesGLK Class Diesel 340 -4.5%-32.0% 2,033 79.6% 1,132 2.66%
VolkswagenTouareg Diesel 277 -8.9%-16.6% 1,572 -20.5% 1,978 2.17%
MercedesGL-Class Diesel 276 -38.3%-8.3% 2,280 -34.7% 3,492 2.16%
VolkswagenGolf Diesel 237 -12.5%-66.0% 2,254 -44.2% 4,040 1.86%
MercedesE-Class Diesel 236 -4.5%140.8% 1,431 114.2% 668 1.85%
BMW X3 Diesel 221 27.0%N/A 395 N/A - 1.73%
Porsche Cayenne Diesel 184 -31.9%-67.1% 2,109 -23.8% 2,767 1.44%
VolkswagenBeetle Diesel 167 5.0%-39.9% 1,000 -29.3% 1,414 1.31%
JeepGrand Cherokee Diesel 151 -16.6%N/A 775 N/A - 1.18%
AudiA8 Diesel 105 34.6%75.0% 402 84.4% 218 0.82%
AudiA7 Diesel 89 -10.1%N/A 475 N/A - 0.70%
MercedesS-Class Diesel 5 -58.3%-85.7% 101 -53.7% 218 0.04%
AudiA3 Diesel - N/A-100.0% - -100.0% 233 0.00%
MercedesR-Class Diesel - N/AN/A 4 -55.6% 9 0.00%
Total Diesel 12,759 -8.6%8.8% 75,509 25.0% 60,424 100.00%
Total Auto Sales 1,414,413 -11.7%1.1% 8,123,389 4.2% 7,798,583
Overall Diesel Take Rate0.90%0.93%0.77%


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