July 2015 Dashboard

The HybridCars.com monthly sales Dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Overall sales for July continued at a high level, exceeding both June 2015 and July 2014. Full electrics were down from previous months, while hybrids, diesels, and plug ins were in line with shares obtained in prior months.

Sales for full electric vehicles were down from June of this year and July 2014. The Leaf had very strong sales in July 2014, while sales were only 1,174 this July. Production of the Leaf has been down in recent months, and it is clear that Nissan is working to reduce inventories in anticipation of what is believed to be an improved model (most significantly enhanced range) that will be available this Fall.

Although sales were down for the Model S as compared to last month, sales for July were ahead of the previous July. Tesla’s sales tend to vary within the quarter, and since July is the first month of a new quarter the numbers are down. (Note that Tesla has more control over its sales than other automakers since they handle sales directly, rather than through independent dealers.) Sales of the BMW i3 returned to a higher level after a weaker June, presumably due to the shortage of product in that month.

Plug-in hybrids had a moderate month, with most vehicles selling at a higher level than June 2015. However, there is a significant drop from July 2014 with drops across all models (except for the BMW i8, Mercedes S550 and Porsche Cayenne, all of which were not sold at that time. (Note that the Mercedes S550 is new for July 2015.)

The Volt will be updated this Fall, thereby resulting in lower sales and availability of the existing model. In fact, GM just verified that the range of the new Volt will be a very strong 53 miles, combined with an increase in fuel economy when the electric mode is depleted. The Prius Plug In will continue to be a drag in the category since production of the current model has terminated with a new model not expected until late next year.

While the hybrid category was down as compared to July 2014, hybrid sales in July increased by 10 percent relative to June 2015. The Prius family had a better month in July and achieved the second highest level of 2015 (trailing May’s strong showing). The Ford Fusion and Honda Accord hybrid had pretty good months, although Ford’s hybrid products are down from last year. As compared to June of this year, a number of hybrid entries enjoyed growth.

Diesel sales year-to-date are essentially flat with last year, with growth in the Ram Pickup offsetting declines elsewhere – note these are estimated numbers as Ram does not break out sales from the entire diesel pickup family line. The estimate is a percentage assumption based on Chrysler’s commenting on the share of Ram 1500 diesel.

VW diesel products continue to pace the category as they offer a variety of models and they are performing somewhat better than the overall category. The VW Group has a variety of entries in this category, namely the Passat, Golf, and Jetta, as well as the Audi Q5 and Q7 representing the major players.

hybrid715

July 2015 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (July 2015): 35,666
Hybrid Take-Rate: 2.37%

U.S. Hybrid sales for July 2015

MfrModel 7-15 Sales vs. 6-15 vs. 7-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
ToyotaPrius Liftback 11,203 17.2%-12.9% 65,376 -13.9% 75,903 31.41%
ToyotaPrius C 3,517 27.6%-4.9% 22,438 -6.4% 23,983 9.86%
ToyotaCamry Hybrid 2,756 0.0%-40.2% 18,327 -30.5% 26,380 7.73%
ToyotaPrius V 2,620 15.3%-4.3% 16,785 -2.5% 17,219 7.35%
FordFusion Hybrid 2,157 27.6%-24.3% 14,840 -37.2% 23,631 6.05%
HyundaiSonata 1,837 -21.3%-34.4% 13,665 -3.4% 14,149 5.15%
HondaAccord Hybrid 1,481 19.3%8.7% 7,888 -4.4% 8,250 4.15%
LexusCT200h 1,374 22.9%-30.6% 8,497 -17.6% 10,316 3.85%
FordC-Max Hybrid 1,225 -32.5%-43.4% 8,865 -24.1% 11,685 3.43%
ToyotaAvalon Hybrid 1,175 20.8%-33.5% 6,846 -30.6% 9,866 3.29%
LexusES Hybrid 891 25.3%-34.4% 5,882 -29.2% 8,305 2.50%
KiaOptima Hybrid 873 -2.7%-24.4% 6,213 -17.9% 7,572 2.45%
LincolnMKZ 725 3.6%13.6% 4,905 -26.3% 6,656 2.03%
SubaruXV Crosstrek Hybrid 559 13.4%-25.1% 3,809 -23.7% 4,989 1.57%
LexusRX 400 / 450 h 530 9.1%-42.0% 3,715 -27.4% 5,120 1.49%
HondaCivic Hybrid 463 18.4%13.2% 2,727 -6.1% 2,904 1.30%
InfinitiQ50 Hybrid 381 9.8%54.9% 2,421 33.6% 1,812 1.07%
BuickLacrosse Hybrid 322 -5.6%-30.3% 3,029 -25.2% 4,047 0.90%
ToyotaHighlander Hybrid 304 -2.3%42.1% 2,062 11.5% 1,850 0.85%
HondaCR-Z 270 32.4%-24.2% 1,562 -33.7% 2,355 0.76%
LexusNX Hybrid 234 15.3%N/A 1,449 N/A - 0.66%
NissanPathfinder Hybrid 234 8.8%5.9% 1,493 -2.2% 1,526 0.66%
InfinitiQX60 Hybrid 226 25.6%101.8% 1,267 25.3% 1,011 0.63%
HondaInsight 113 -10.3%-61.2% 1,204 -54.1% 2,624 0.32%
VolkswagenJetta Hybrid 91 37.9%-41.7% 384 -73.6% 1,452 0.26%
AcuraRLX Hybrid 28 3.7%N/A 147 N/A - 0.08%
ChevroletImpala Hybrid 23 -4.2%-46.5% 216 -32.3% 319 0.06%
InfinitiQ70 Hybrid 11 -8.3%37.5% 107 -10.1% 119 0.03%
LexusGS 450h 11 57.1%37.5% 65 -55.2% 145 0.03%
AudiQ5 Hybrid 8 60.0%-63.6% 64 -64.8% 182 0.02%
BuickRegal Hybrid 8 -52.9%-76.5% 129 -72.8% 475 0.02%
BMW ActiveHybrid 5 (535ih) 5 150.0%25.0% 13 -85.9% 92 0.01%
LexusLS 600h 5 400.0%-16.7% 37 -31.5% 54 0.01%
MercedesE400H 2 N/A-60.0% 50 -58.3% 120 0.01%
BMW ActiveHybrid 3 (335ih) 1 -80.0%-90.9% 20 -80.8% 104 0.00%
ChevroletMalibu Hybrid 1 -96.3%-96.7% 56 -94.0% 941 0.00%
Mercedes ML450H 1 -80.0%N/A 10 0.0% 10 0.00%
VolkswagenTouareg Hybrid 1 -50.0%-50.0% 15 -28.6% 21 0.00%
AcuraILX Hybrid - -100.0%-100.0% 19 -93.8% 306 0.00%
BMW 7-Series ActiveHybrid - -100.0%-100.0% 10 -64.3% 28 0.00%
Cadillac Escalade Hybrid - -100.0%-100.0% 7 -75.0% 28 0.00%
ChevroletSilverado Hybrid - N/AN/A 2 -90.0% 20 0.00%
ChevroletTahoe Hybrid - -100.0%-100.0% 8 -86.9% 61 0.00%
GMC Yukon Hybrid - -100.0%-100.0% 10 -60.0% 25 0.00%
GMC Sierra Hybrid - -100.0%-100.0% 1 -50.0% 2 0.00%
LexusHS 250h - N/AN/A - N/A - 0.00%
MercedesS400HV Hybrid - N/AN/A 1 -75.0% 4 0.00%
NissanAltima Hybrid - N/AN/A - N/A - 0.00%
PorscheCayenne Hybrid - N/A-100.0% - -100.0% 595 0.00%
PorschePanamera S Hybrid - N/AN/A - N/A - 0.00%
Total Hybrid 35,666 10.3%-19.8% 226,636 -18.3% 277,256 100.00%
Total Auto Sales 1,503,980 2.3%5.3% 9,989,093 4.6% 9,553,217
Overall Hybrid Take Rate2.37%2.27%2.90%
*Estimated

PHEV715

July 2015 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (July 2015): 3,836
Plug-in Hybrid Take-Rate: 0.26

U.S. Plug-in Hybrid sales for July 2015

MfgrModel 7-15 Sales vs. 6-15 vs. 7-14 CY 2015 CY 15 vs 14 CY 2014 Current Month U.S. Share
ChevroletVolt 1,313 7.2%-35.0% 6,935 -34.8% 10,635 34.23%
FordFusion Energi 852 17.2%-30.5% 5,142 -31.1% 7,461 22.21%
FordC-Max Energi 693 3.9%-16.6% 4,236 -11.0% 4,759 18.07%
ToyotaPrius Plug In 584 25.9%-57.4% 3,474 -67.4% 10,671 15.22%
BMWi8 217 58.4%N/A 950 N/A - 5.66%
PorscheCayenne S E-Hybrid 77 -13.5%N/A 626 N/A - 2.01%
CadillacELR 66 6.5%-64.9% 659 14.0% 578 1.72%
PorschePanamera S E-Hybrid 23 -32.4%-63.5% 253 -53.5% 544 0.60%
MercedesS550 Plug In 10 N/AN/A 10 N/A - 0.26%
HondaAccord Plug In 1 -75.0%-97.6% 60 -72.9% 221 0.03%
Total PHEV 3,836 12.5%-33.2% 22,345 -35.9% 34,869 100.00%
Total Auto Sales 1,503,980 2.3%5.3% 9,989,093 4.6% 9,553,217
Overall PHEV Rate0.26%0.22%0.36%

BEV715

July 2015 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (July 2015): 5,143
Battery Electric Take-Rate: 0.34%

U.S. Battery Electric sales for July 2015

MfgrModel 7-15 Sales vs. 6-15 vs. 7-14 CY 2015 CY 15 vs 14 CY 2014 Current Month U.S. Share
TeslaModel S 1,800 -35.7%28.6% 13,700 45.7% 9,400 35.00%
NissanLeaf 1,174 -43.4%-61.1% 10,990 -30.2% 15,755 22.83%
BMWi3* 935 69.7%157.6% 5,391 410.0% 1,057 18.18%
Fiat500e 353 -14.1%-0.8% 3,124 -16.6% 3,747 6.86%
VWe-Golf 313 6.8%N/A 1,831 N/A - 6.09%
MercedesB-Class Electric 196 -19.0%378.0% 1,368 3236.6% 41 3.81%
FordFocus EV 135 -11.2%-31.8% 946 -13.5% 1,094 2.62%
SmartforTwo EV 109 16.0%-63.4% 755 -45.7% 1,390 2.12%
KiaSoul EV 59 -45.9%N/A 529 N/A - 1.15%
ChevroletSpark 57 -74.8%-55.5% 1,842 141.1% 764 1.11%
Mitsubishii 12 -47.8%-29.4% 84 -26.3% 114 0.23%
HondaFit EV - N/A-100.0% 1 -99.6% 263 0.00%
ToyotaRAV4 EV - N/A-100.0% 17 -97.2% 614 0.00%
Total BEV 5,143 -26.3%-13.3% 40,578 18.5% 34,239 100.00%
Total Auto Sales 1,503,980 2.3%5.3% 9,989,093 4.6% 9,553,217
Overall BEV Take Rate0.34%0.41%0.36%
* Breakdown between BEV and PHEV is not available.
Estimated

July 2015 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (July 2015): 66
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for July 2015

MfgrModel 7-15 Sales vs. 6-15 vs. 7-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
HondaCivic 66 -46.8%-1.5% 382 -26.4% 519 100.00%
Total CNG 66 73.7%-1.5% 382 -26.4% 519
Total Auto Sales 1,503,980 2.3%5.3% 9,989,093 4.6% 9,553,217
Overall CNGTake Rate0.00%0.00%0.01%

Diesel715

July 2015 Diesel Car Sales Numbers

Diesels sold in the U.S. (July 2015): 16,298
Diesel Take-Rate: 1.08

U.S. Diesel sales for July 2015

MfgrModel 7-15 Sales vs. 6-15 vs. 7-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
RamRam Pickup Diesel 4,775 -5.4%30.4% 34,433 94.6% 17,692 29.30%
VolkswagenPassat Diesel 2,372 -4.7%-2.9% 14,118 -28.1% 19,622 14.55%
VolkswagenGolf Sportwagon Diesel 2,174 44.4%N/A 6,114 N/A - 13.34%
VolkswagenJetta Diesel 1,999 7.9%-46.3% 13,691 -40.6% 23,065 12.27%
VolkswagenGolf Diesel 903 -5.4%306.8% 5,892 138.0% 2,476 5.54%
AudiQ5 Diesel 567 22.7%24.9% 3,111 -15.1% 3,666 3.48%
AudiQ7 Diesel 506 40.6%45.0% 2,344 -10.8% 2,629 3.10%
VolkswagenTouareg Diesel 374 14.0%17.6% 2,135 13.0% 1,890 2.29%
ChevroletCruze Diesel 372 6.3%-37.5% 2,292 -35.9% 3,574 2.28%
JeepGrand Cherokee Diesel 317 2.6%108.6% 2,050 121.1% 927 1.95%
MercedesGL-Class Diesel 265 -13.7%1.5% 2,203 -13.3% 2,541 1.63%
Porsche Cayenne Diesel 254 -18.3%59.7% 2,413 6.4% 2,268 1.56%
BMW X5 Diesel 233 -44.8%-4.5% 3,498 -7.3% 3,772 1.43%
BMW 3-Series Diesel 232 -26.6%-86.4% 2,101 -69.9% 6,974 1.42%
AudiA3 Diesel 165 -39.8%4025.0% 1,833 45725.0% 4 1.01%
MercedesGLK Class Diesel 143 9.2%-58.3% 2,095 -11.8% 2,376 0.88%
AudiA6 Diesel 137 -11.6%-59.9% 796 -61.6% 2,072 0.84%
MercedesE-Class Diesel 103 13.2%-54.6% 1,320 -20.4% 1,658 0.63%
VolkswagenBeetle Diesel 101 29.5%-43.3% 696 -40.9% 1,178 0.62%
BMW X3 Diesel 96 -6.8%-38.1% 1,119 103.5% 550 0.59%
BMW 5-Series Diesel 89 8.5%-90.9% 547 -85.7% 3,819 0.55%
AudiA7 Diesel 65 -16.7%-31.6% 338 -40.7% 570 0.40%
AudiA8 Diesel 34 -24.4%-37.0% 198 -56.6% 456 0.21%
RamPromaster Van Diesel 15 -31.8%N/A 103 N/A - 0.09%
MercedesML Class Diesel 7 40.0%-97.5% 36 -98.6% 2,600 0.04%
MercedesR-Class Diesel - N/AN/A 1 -75.0% 4 0.00%
MercedesS-Class Diesel - N/A-100.0% 1 -99.0% 105 0.00%
Total Diesel 16,298 1.3%-3.8% 105,478 -0.9% 106,488 100.00%
Total Auto Sales 1,503,980 2.3%5.3% 9,989,093 4.6% 9,553,217
Overall Diesel Take Rate1.08%1.06%1.11%
Estimated


View Past Dashboards: