July 2012 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Hybrids continued strong growth versus a tsunami-affected year-ago result, but they declined from last month’s results, albeit slightly less than the general decline in auto sales. The take rate for hybrids of 2.7 to 2.8 percent has been consistent the last three months and below the 3.4 percent achieved in March and April when fuel prices were higher.

This month’s Prius hybrid numbers are confirmed in total, however Toyota does not break out individual models, and we were not able to confirm precise numbers for the Prius v and Liftback. Thus, be advised the Prius C is accurate, but the breakdown between the Prius v, and Liftback is estimated from the total of the three. We used last month’s distribution to make this split.

The C-Max and new version of the Fusion hybrid will be more fully available in coming months, with the new version of the Lincoln MKZ coming late this year. Volumes of the Malibu hybrid will also increase, but there will be competition within the showroom as additional (non-hybrid) versions of the 2013 Malibu become available.

The Volt continues to dominate the plug in segment and has consistently sold over 1,500 units monthly since March. The Leaf continues to struggle, with Nissan citing distribution issues.

The Honda Fit EV has launched, but volumes will be minimal as the vehicle is only available in select markets.

After a strong start in March-May, the Prius plug in has declined somewhat, but availability is also an issue in this case.

Diesel sales remain dominated by VW with strong sales of the Jetta (30 percent of total sales) and Passat (over 20 percent of total sales).

July 2012 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (July 2012): 31,610
Hybrid Take-Rate: 2.75%

U.S. hybrid sales for July 2012

Model Units vs. last month vs. July 2011 CYTD vs. CYTD 2011
Toyota Prius Liftback 10,080 -12.5% 27.5% 93,741 26.0%
Prius c 3,065 -16.2% n/a 19,296 n/a
Toyota Camry 3,197 -7.9% 713.5% 26,747 358.5%
Prius v 2,810 -14.4% n/a 25,234 n/a
Chevy Malibu Hybrid 1,938 -3.2% n/a 8,906 37.008.3%
Hyundai Sonata 1,888 0.2% -54.4% 12,455 57.5%
Lexus CT 200h 1,499 8.1% -3.5% 10,943 105.7%
Lexus RX400/450h 1,171 -1.8% 74.5% 6,747 8.6%
Ford Fusion 1,109 39.1% 143.2% 6,097 -21.6%
Buick LaCrosse 867 -30.4% n/a 7,625 n/a
Kia Optima 848 -9.1% 182.7 6,098 1,413.2%
Linc. MKZ Hybrid 594 31.7% 23.8% 3,220 -5.5%
Honda Civic 471 -14.1% 41.4% 4,589 67.2%
Toy. Highlander 469 -5.4% 152.5% 3,520 18.1%
Honda Insight 419 -15.2% -57.5% 4,460 -63.3%
Honda CR-Z 330 -19.3% -62.4% 2,734 -69.2%
Buick Regal 233 6.4% n/a 1,091 n/a
Acura ILX 110 -4.3 n/a 259 n/a
Porsche Cayenne 60 42.9% -53.8% 729 -26.7%
Lexus GS450h 60 -20.0% 130.8% 244 41.0%
Infiniti M35h 59 -19.2% 68.6% 373 155.5%
Ford Escape 50 194.1% -92.3% 1,214 -80.3%
Cad. Escalade 50 2.0% 25.0% 408 -34.8%
Chevy Tahoe 46 -6.1% 58.6% 310 -21.9%
Chevy Silverado 39 30.0% 50.0% 297 -52.6%
GMC Yukon Hybrid 36 38.5% -21.7% 297 -36.9%
Porsche Panamera S 35 40.0% n/a 275 n/a
VW Touareg Hybrid 27 8.0% 92.9% 155 -48.0%
BMW Hybrid 7 14 100.0% -30.0% 219 -1.4%
GMC Sierra 9 12.5% -18.2% 66 -49.2%
BMW ActiveHybrid5 (535ih) 7 250.0% n/a 11 n/a
Altima 7 133.3% -96.6% 96 -96.3%
Mercedes S400HV 5 -37.5% -80.0% 77 -62.8%
Lexus HS 250h 5 -60.0% -98.7% 626 -62.4%
Mercedes ML450 2 33.3% n/a 18 1,700.0%
BMW X6 1 0.0% -85.7% 4 -89.2%
Lexus LS600hL 1 -83.3% -83.3% 40 -11.1%
Mazda Tribute 0 -100.0% -100.0% 90 -63%
Ford C-Max Hybrid 0 n/a n/a 0 n/a
All hybrids 31,610 -8.5% 61.1% 249,311 63.2%
All vehicles 1,150,002 -10.3% 8.9% 8,398,746 14.0%

July 2012 Plug-in Electric Car Sales Numbers

Plug-in cars sold in the U.S. (July 2012): 3,016
Plug-in Take-Rate: 0.26%

U.S. plug-in electric sales for July 2012

Model Units vs. last month vs. July 2011 CYTD vs. CYTD 2011
Chevrolet Volt 1,849 5.1% 1,379.2% 10,666 271.6%
Prius PHV 688 -1.0% n/a 5,021 n/a
Nissan LEAF 395 -26.2% -57.6% 3,543 -26.3%
Mitsubishi i-MiEV 33 0.02% n/a 366 n/a
Ford Focus Electric 38 -57.3% n/a 135 n/a
Honda Fit EV 7 n/a n/a 7 48.3
Smart forTwo EV 6 -95.3% 500.0% 135 53.4%
BMW Active E 0 100.0% n/a 673 n/a
All plug-in cars 3,016 -16.1% 229.0% 20,546 161.4%
All vehicles 1,150,002 -10.3% 8.9% 8,398,746 14.0%

July 2012 Clean Diesel Car Sales Numbers

Clean Diesels sold in the U.S. (July 2012): 9,488
Diesel Take-Rate: 0.83%

U.S. clean diesel sales for July 2012

Model Units vs. last month vs. July 2011 CYTD vs. CYTD 2011
VW Jetta 3,787 -3.7% -27.3% 28,225 -12.1%
VW Passat 2,171 1.1% 268.6% 13,538 2,198.5%
VW Golf 886 -2.9% -8.3% 5,734 -3.9%
BMW X5 758 -41.6% 34.9% 5,829 52.5%
Mercedes ML320 425 -31.2% 33.6% 3,665 95.3%
VW Touareg 332 -5.9% 67.7% 2,612 70.1%
Audi A3 304 24.4% 28.3% 2,318 12.1%
Mercedes GL320 264 50.9% -27.1% 3,601 23.3%
Audi Q7 231 -9.4% -19.8% 1,785 -22.9%
Mercedes E320 212 -8.2% -0.9% 1,811 7.4%
Mercedes S350 102 21.4% n/a 536 n/a
Mercedes R320 9 -94.9% -52.6% 344 -9.7%
BMW 335d 7 250.0% -97.8% 704 -62.3%
Jeep Gr Cherokee 0 n/a -100.0% - -100.0%
All clean diesels 9,488 -10.3% 2.2% 70,702 23.4%
All vehicles 1,150,002 -10.3% 8.9% 8,398,746 14.0%


View Past Dashboards:
  • YegorT

    Thank you for the numbers!

    The sales do reflect the price of gas :(

    The coming Ford C-Max should shake things up a bit.

  • John K.

    Still no CNG “category”???

    I know, there’s only the Honda Civic (now), but they’re ramping up prdxn w/the new model and increasing the number of states its available in and, hopefully soon, other CNG vehicles will be coming on the consumer (vs fleet) market.

    Come on, hybridcars, give us some CNG love like you do w/”clean” diesels. CNGs are at least as clean as “clean” diesels…

  • John K.

    What do you mean re the “new version of the Fusion hybrid will be *more fully* available in coming months”???

    Is it available anywhere in the US now???

    If you go to the Ford website:
    http://www.showroom.ford.com/Showroom.jsp?branding=1&lang=en

    you will see that they list the 2013 Fusion Hybrid as “coming Fall 2012.”

  • Max Reid

    After 6 days of posting, just 3 messages, seems people lost interest because of low hybrid sales.

    We should feel happy that atleast hybrids have 30,000 + sales every month and EVs/Plugins having another 3,000 + sales.

    And YTD Hybrid sales up 61% and Plugins are 229%.

    As per NADA stats, hybrid car sales have increased and is holding 5.8% share among cars, but only the hybrid trucks were down.

    Anyway we dont consider the gas guzzling hybrids as good vehicles at all.
    http://www.nada.org/NR/rdonlyres/75FA2444-6476-49D5-A5FD-1CC40A90F334/0/201207NADASalesRecap.pdf

    Meanwhile in Japan, Prius sold 33,398 and Aqua (Prius C) sold 26,274 units.

    Overall the took a 10% plunge in July compared to June and it took even bigger hit in Europe.

    Lets wait for C-Max Hybrid and Fusion Hybrid and also Mild Hybrid (Start/Stop). That should give a big boost.

    By Cylinders
    V4 – 93.4
    V6 – 6.0
    V8 – 0.6

    Also Tesla has product 50 Model S Sedans, no idea as how much in that it has sold. It has 12,200 orders. This will get really exciting and will push other automakers to sell more.
    http://www.sfgate.com/business/article/Tesla-produces-its-1st-50-Model-S-sedans-3761807.php

  • Tony Tan

    If you want NGV info, here are the list of Top-6 countries
    Pakistan – 3,100,000 vehicles
    Iran – 2,900,000
    Argentina – 2,000,000
    Brazil – 1,700,000
    India – 1,500,000
    China – 1,200,000

    USA has 112,500 vehicles, but as per some website, it has 250,000 vehicles. With cheaper natgas, its accelerating.

  • Thomus

    What is the full name of NGV?
    http://www.usedautograder.com

  • Matt R

    Where is Fisker Automotive included in this?