Shown at the Los Angeles Auto Show, the electric car is, in Mercedes-Benz’ words, ready for lift-off into a new era of mobility – full of lightness and joie de vivre.
Called forjeremy, the unique smart has wings – a familiar trademark of the American star designer. The wings light up like igniting rockets to form avant-garde rear lights.
In a surprising twist for such a concept, the smart forjeremy showcar will be launched next year as a limited special edition.
“We were totally enthusiastic about the first sketches that Jeremy presented to us,” said Dr. Annette Winkler, Head of smart, during the world premiere. “Both smart and the wings represent a bit of freedom on the crowded streets of major cities. In their respective disciplines, both the fashion designer Jeremy Scott and the smart brand are pioneering trendsetters, venturing into uncharted territories and challenging the status quo.”
Interestingly, smart allowed the fashion designer to make changes to the vehicle’s body, a first in the automotive world for a car that will be produced.
As Head of Mercedes-Benz and smart design Gorden Wagener explains: “Cooperations with fashion designers are normally limited to selecting interior materials and interior and exterior color schemes. With Jeremy Scott, however, we wanted to go one step further and integrated the typical wings as a central design element in the vehicle body. This was quite a challenge, because it was not just a case of creating a show car, but rather of creating a near-series study with the potential for licensing it for road use in the future.”
Wings are one of the recurring design elements used by Jeremy Scott on his clothes; sweatshirts, sunglasses or sneakers, winged motifs crop up again and again in his collections.
“For me, wings mean freedom, a sense of weightlessness. Because of this, I definitely wanted to have them for the smart electric drive in order to convey the way it frees the environment of noxious emissions and symbolizes the new lightness of mobility,” explained Scott.
smart forjeremy – an electrifying love story
Within eight months, Jeremy Scott had developed the smart forjeremy together with designers of the “smart Design Division” at the Mercedes-Benz Cars Advanced Design Studios in Carlsbad, Calif.
The smart forjeremy is painted in bright white, against which the chrome-plated tridion cell glistens like a jewel. On either side of the vehicle is a wing made of transparent fiberglass and decorated with rocket-shaped elements that light up red, serving as rear and brake lights.
“Transparency was a very important factor for me, since it represents lightness and space,” explained the designer.
The vehicle’s rear tires and rear wheel arches are wider and the wheel rims are shaped like airplane propellers.
The marriage of white and glistening chrome accents is continued in the interior of the vehicle. Together with interior designers of the “smart Design Division” in Sindelfingen, Scott chose fine white nappa leather for the instrument panel, seats and door trim. The seat insert areas and the center panels in the doors boast extravagant diamond stitching.
“We will also launch a limited special edition of the smart forjeremy in 2013,” Winkler said. “And I really look forward to cruising the city in this item of haute couture.”
The smart forjeremy is based on the current production version of the smart fortwo electric drive. It will have a 55-kw electric motor and a 17.6-kwh lithium-ion battery.