January 2015 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

January is a difficult month to evaluate sales trends since it is typically a month with modest sales, since automakers seek to move consumers into the showroom in December to reach annual goals and January sales tend to decline as a result. Overall sales in January were strong (relatively speaking), but sales of hybrid and electric were in line with trends from prior January results. Sales in all categories except full electrics (more on that below) declined from last January.

The Nissan Leaf has been on a roll for a long period of time, but sales of 1,070 were at their lowest level since February 2013. That said, January and February are typically low months for electric and plug in vehicles including the LEAF (these vehicles are subject to tax credits and many buyers “time” their purchase to beat the year-end tax deadline), so we should be careful not to “create” a trend based on one month of data. While all full electrics in January declined from December (an expected result), the category as a whole performed reasonably well, with the share of total sales the lowest since June 2014 (a better result than in the other categories). This result is due in part to new products such as the BMW i3, Mercedes B-Class, Kia Soul, and VW e-Golf.

Plug in hybrids struggled across the board including the category leader, the Chevy Volt, which only logged 542 sales in January, its lowest level since August 2011. Of course, the next generation of the Volt was shown in mid-January at the North American International (Detroit) Auto Show. The new Volt debuts this fall and will be more capable, thus presenting a challenge to GM to market the current Volt in the meantime. One approach would be to build and sell relatively few of the current model as opposed to discounting the current version (which is not profitable under current conditions). For the category as a whole, the share of total sales was the lowest since February 2012. New vehicles in this category include the BMW i8 and Porsche Cayenne. These are both low volume vehicles, so they don’t move category share in a significant way.

The hybrid category also had a tough month, with share of total sales at its lowest level since October 2011. Clearly, low gas prices and strength in crossovers and trucks (where hybrids are underrepresented) relative to cars led to this result. Somewhat surprisingly, all three versions of the Prius hybrid (Liftback, C, and V) exceeded sales of January 2014. However, that probably is more influenced by poor sales in 2014 than strong sales in 2015.

It was another rough month for diesels (there is a theme here of course!) with the share of total vehicles the lowest since January 2010. The reasons are predictable, with weakness in the Jetta and Passat determining the result. We remind you that the Ram 3.0 Diesel changes this result, but Fiat Chrysler Automotive (FCA) does not provide monthly data on sales of that vehicle variant. Increased availability of the VW Golf (it is now produced in North America) is leading to increased sales of the diesel version, but these volumes are not enough to offset declines in the Jetta and Passat.

Hybrids_2105jan

January 2015 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (January 2015): 25,312
Hybrid Take-Rate: 2.21%

U.S. Hybrid sales for January 2015

MfrModel 1-15 Sales vs. 12-14 vs. 1-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
ToyotaPrius Liftback 7,316 -16.9%1.5% 7,316 1.5% 7,205 28.90%
ToyotaPrius C 2,614 -7.9%6.0% 2,614 6.0% 2,467 10.33%
ToyotaCamry Hybrid 2,143 -12.5%8.3% 2,143 8.3% 1,978 8.47%
ToyotaPrius V 1,913 -16.2%10.6% 1,913 10.6% 1,730 7.56%
FordFusion Hybrid 1,782 -24.9%-31.6% 1,782 -31.6% 2,607 7.04%
LexusCT200h 1,005 -37.5%-22.1% 1,005 -22.1% 1,290 3.97%
ToyotaAvalon Hybrid 912 -21.0%-6.0% 912 -6.0% 970 3.60%
KiaOptima Hybrid 844 -35.0%8.6% 844 8.6% 777 3.33%
HondaAccord Hybrid 805 -34.7%-100.0% 805 53.3% 525 3.18%
FordC-Max Hybrid 765 -41.3%-19.2% 765 -19.2% 947 3.02%
LexusES Hybrid 746 -46.7%-13.9% 746 -13.9% 866 2.95%
HyundaiSonata 672 -25.1%-49.9% 672 -49.9% 1,340 2.65%
LexusRX 400 / 450 h 521 -44.0%-18.2% 521 -18.2% 637 2.06%
SubaruXV Crosstrek Hybrid 512 19.9%8.9% 512 8.9% 470 2.02%
LincolnMKZ 468 -37.0%-35.5% 468 -35.5% 726 1.85%
BuickLacrosse Hybrid 326 -53.3%-26.7% 326 -26.7% 445 1.29%
HondaCivic Hybrid 320 -32.8%-27.1% 320 -27.1% 439 1.26%
InfinitiQ50 Hybrid 297 -23.1%403.4% 297 403.4% 59 1.17%
ToyotaHighlander Hybrid 268 -37.4%84.8% 268 84.8% 145 1.06%
HondaInsight 223 -28.3%-29.7% 223 -29.7% 317 0.88%
HondaCR-Z 196 -12.5%-26.6% 196 -26.6% 267 0.77%
NissanPathfinder Hybrid* 184 -9.8%-30.6% 184 -30.6% 265 0.73%
LexusNX Hybrid 163 -54.0%N/A 163 N/A - 0.64%
InfinitiQX60 Hybrid* 129 -23.2%-45.8% 129 -45.8% 238 0.51%
VolkswagenJetta Hybrid 50 -12.3%-77.7% 50 -77.7% 224 0.20%
MercedesE400H 30 233.3%30.4% 30 30.4% 23 0.12%
ChevroletImpala Hybrid 19 -79.6%-44.1% 19 -44.1% 34 0.08%
InfinitiQ70 Hybrid 19 -5.0%-56.8% 19 -56.8% 44 0.08%
AcuraRLX Hybrid 14 -51.7%N/A 14 N/A - 0.06%
BuickRegal Hybrid 12 -45.5%-84.6% 12 -84.6% 78 0.05%
AudiQ5 Hybrid 8 -27.3%-77.8% 8 -77.8% 36 0.03%
LexusGS 450h 8 -27.3%-73.3% 8 -73.3% 30 0.03%
ChevroletMalibu Hybrid 6 -60.0%-97.4% 6 -97.4% 232 0.02%
LexusLS 600h 5 25.0%-54.5% 5 -54.5% 11 0.02%
BMW 7-Series ActiveHybrid 4 100.0%33.3% 4 33.3% 3 0.02%
AcuraILX Hybrid 3 -66.7%-88.9% 3 -88.9% 27 0.01%
BMW ActiveHybrid 3 (335ih) 3 -66.7%-66.7% 3 -66.7% 9 0.01%
ChevroletSilverado Hybrid 2 N/A100.0% 2 100.0% 1 0.01%
GMC Yukon Hybrid 2 100.0%-50.0% 2 -50.0% 4 0.01%
VolkswagenTouareg Hybrid 2 0.0%-33.3% 2 -33.3% 3 0.01%
Cadillac Escalade Hybrid 1 0.0%-88.9% 1 -88.9% 9 0.00%
BMW ActiveHybrid 5 (535ih) - -100.0%-100.0% - -100.0% 22 0.00%
ChevroletTahoe Hybrid - -100.0%-100.0% - -100.0% 8 0.00%
GMC Sierra Hybrid - -100.0%N/A - N/A - 0.00%
LexusHS 250h - N/AN/A - N/A - 0.00%
MercedesS400HV Hybrid - -100.0%-100.0% - -100.0% 1 0.00%
Mercedes ML450H - -100.0%-100.0% - -100.0% 1 0.00%
NissanAltima Hybrid - N/AN/A - N/A - 0.00%
PorscheCayenne Hybrid - N/A-100.0% - -100.0% 45 0.00%
PorschePanamera S Hybrid - N/AN/A - N/A - 0.00%
Total Hybrid 25,312 -24.0%-8.1% 25,312 -8.1% 27,555 100.00%
Total Auto Sales 1,145,924 -23.5%13.7% 1,145,924 13.7% 1,007,710
Overall Hybrid Take Rate2.21%2.21%2.73%
*Estimated

PHEV_2015jan

January 2015 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (January 2015): 2,113
Plug-in Hybrid Take-Rate: 0.18%

U.S. Plug-in Hybrid sales for January 2015

MfgrModel 1-15 Sales vs. 12-14 vs. 1-14 CY 2014 CY 14 vs 13 CY 2013 Current Month U.S. Share
ChevroletVolt 542 -63.6%-41.0% 542 -41.0% 918 25.65%
FordFusion Energi 426 -46.0%-20.1% 426 -20.1% 533 20.16%
ToyotaPrius Plug In 401 -18.5%-50.1% 401 -50.1% 803 18.98%
FordC-Max Energi 395 -40.1%-16.1% 395 -16.1% 471 18.69%
CadillacELR 92 -22.0%124.4% 92 124.4% 41 4.35%
BMWi8 85 -46.2%N/A 85 N/A - 4.02%
PorscheCayenne S E-Hybrid 83 23.9%N/A 83 N/A - 3.93%
PorschePanamera S E-Hybrid 61 96.8%-56.7% 61 -56.7% 141 2.89%
HondaAccord Plug In 28 -55.6%3.7% 28 3.7% 27 1.33%
Total PHEV 2,113 -45.4%-28.0% 2,113 -28.0% 2,934
Total Auto Sales 1,145,924 -23.5%13.7% 1,145,924 13.7% 1,007,710
Overall PHEV Rate0.18%0.18%0.29%

BEV_2015jan

January 2015 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (January 2015): 3,977
Battery Electric Take-Rate: 0.35%

U.S. Battery Electric sales for January 2015

MfgrModel 1-15 Sales vs. 12-14 vs. 1-14 CY 2015 CY 15 vs 14 CY 2014 Current Month U.S. Share
TeslaModel S 1,300 -31.6%0.0% 1,300 0.0% 1,300 32.69%
NissanLeaf 1,070 -65.5%-14.5% 1,070 -14.5% 1,252 26.90%
BMWi3* 670 -33.9%N/A 670 N/A - 16.85%
MercedesB-Class Electric 240 -26.4%N/A 240 N/A - 6.03%
VWe-Golf 181 -23.6%N/A 181 N/A - 4.55%
SmartforTwo EV 147 -58.1%51.5% 147 51.5% 97 3.70%
Fiat500E 119 3.5%240.0% 119 240.0% 35 2.99%
ChevroletSpark 86 -34.4%-7.5% 86 -7.5% 93 2.16%
FordFocus EV 85 60.4%-15.0% 85 -15.0% 100 2.14%
KiaSoul EV 69 -37.3%N/A 69 N/A - 1.73%
ToyotaRAV4 EV 7 -81.1%-88.9% 7 -88.9% 63 0.18%
Mitsubishii 3 -75.0%200.0% 3 200.0% 1 0.08%
HondaFit EV - -100.0%-100.0% - -100.0% 30 0.00%
Total BEV 3,977 -46.4%33.9% 3,977 33.9% 2,971
Total Auto Sales 1,145,924 -23.5%13.7% 1,145,924 13.7% 1,007,710
Overall BEV Take Rate0.35%0.35%0.29%
* Breakdown between BEV and PHEV is not available.
Estimated

January 2015 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (January 2015): 50
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for January 2015

MfgrModel 1-15 Sales vs. 12-14 vs. 1-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
HondaCivic 50 25.0%-24.2% 50 -24.2% 66 100.00%
Total CNG 50 25.0%-24.2% 50 -24.2% 66 100.00%
Total Auto Sales 1,145,924 -23.5%13.7% 1,145,924 13.7% 1,007,710
Overall CNGTake Rate0.00%0.00%0.01%

Diesel_2015jan

January 2015 Diesel Car Sales Numbers

Diesels sold in the U.S. (January 2015): 6,437
Diesel Take-Rate: 0.56

U.S. Diesel sales for January 2015

MfgrModel 1-15 Sales vs. 12-14 vs. 1-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
VolkswagenJetta Diesel 1,555 -30.8%-23.2% 1,555 -23.2% 2,026 24.16%
VolkswagenPassat Diesel 970 -45.0%-36.4% 970 -36.4% 1,524 15.07%
VolkswagenGolf Diesel 730 -14.7%89.1% 730 89.1% 386 11.34%
Porsche Cayenne Diesel 483 38.4%80.2% 483 80.2% 268 7.50%
MercedesE-Class Diesel 323 90.0%58.3% 323 58.3% 204 5.02%
AudiQ5 Diesel 306 -45.8%-36.6% 306 -36.6% 483 4.75%
BMW X5 Diesel 263 -58.3%-17.0% 263 -17.0% 317 4.09%
VolkswagenTouareg Diesel 257 -22.1%33.9% 257 33.9% 192 3.99%
MercedesGL-Class Diesel 235 -43.9%-24.7% 235 -24.7% 312 3.65%
AudiA3 Diesel 225 23.6%N/A 225 N/A - 3.50%
ChevroletCruze Diesel 186 -62.8%-47.9% 186 -47.9% 357 2.89%
AudiQ7 Diesel 158 -48.4%-45.7% 158 -45.7% 291 2.45%
MercedesGLK Class Diesel 144 -25.8%-44.4% 144 -44.4% 259 2.24%
JeepGrand Cherokee Diesel 128 -25.6%N/A 128 N/A - 1.99%
BMW 3-Series Diesel 125 -57.8%-74.3% 125 -74.3% 486 1.94%
BMW X3 Diesel 93 -61.4%N/A 93 N/A - 1.44%
VolkswagenBeetle Diesel 87 -2.2%-43.9% 87 -43.9% 155 1.35%
AudiA6 Diesel 74 -58.2%-63.9% 74 -63.9% 205 1.15%
BMW 5-Series Diesel 52 -54.0%-78.4% 52 -78.4% 241 0.81%
AudiA7 Diesel 26 -55.2%-62.9% 26 -62.9% 70 0.40%
AudiA8 Diesel 15 -68.8%-65.9% 15 -65.9% 44 0.23%
MercedesML Class Diesel 2 -85.7%-99.3% 2 -99.3% 267 0.03%
MercedesR-Class Diesel - N/A-100.0% - -100.0% 1 0.00%
MercedesS-Class Diesel - -100.0%-100.0% - -100.0% 31 0.00%
Total Diesel 6,437 -33.8%-20.7% 6,437 -20.7% 8,119 100.00%
Total Auto Sales 1,145,924 -23.5%13.7% 1,145,924 13.7% 1,007,710
Overall Diesel Take Rate0.56%0.56%0.81%

View Past Dashboards: