January 2014 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Overall U.S. passenger vehicle sales were reduced in January due to the weather and the same can be said of alternative vehicles as well.

Speaking of plug-in cars, these took a hit last month with numbers for the top three down significantly – except for Tesla which was down less than Chevrolet and Nissan’s plug-ins.

Reasons include 1) Cold weather and winter precipitation put a chilling effect on new car sales. 2) Gas prices remained relatively low and people who tend to react to pump prices in their car buying preferences passed on plug-ins last month. 3) Given tax incentives associated with these vehicles, many buyers worked to ensure they completed their purchase in December so that they could claim the tax benefit sooner rather than later.

While there is some controversy about the impact of cold weather on vehicle range (some vehicles do better than others), one would expect that some buyers were discouraged by the cold weather across much of the country.

We of course continue to estimate Tesla sales and while production is up (600 a week), there was downtime due to the holidays and U.S. sales are affected by volume being shipped to both Europe and Asia.

Given the backlog of orders, full production at 600 per week (and no vacation weeks) will lead to higher sales going forward.

Chevy Volt sales are also affected by low inventories, but as reported here earlier, it appears GM is less interested in increasing production to allow for greater sales.

The same cannot be said for the Nissan Leaf and we expect sales of this vehicle will continue to improve as supplier and manufacturing concerns have been solved.

Plug in vehicle share in January was higher than January 2013, but at the lowest level since July 2013. The overall share of plug-ins of 0.59 percent exceeded the 0.45 percent achieved in January 2013, and matched the total for 2013 of 0.62 percent.

Hybrid sales were down 25 percent from December 2013, which was in line with the drop in overall sales. However, as compared to January 2013, hybrid sales were down 22 percent, which was well below the 3 percent drop in total sales. Toyota’s hybrid sales (64 percent of total hybrid sales) were of course a major factor in this drop, with all versions of the Prius and Camry down significantly from year ago.

Ford’s Fusion and C-Max hybrids were also well below last year’s results, which continues to be true given the mileage restatement that has hurt these vehicles for several months.

The Hyundai Sonata and Lexus CT200h hybrids each enjoyed increases from last January, as did the Lincoln MKZ (which was unavailable due to changeover a year ago).

The overall share of hybrids of 2.7 percent trailed the 3.3 percent achieved in January 2013, as well as the total for 2013 of 3.2 percent.

Diesel volume declined in line with the market from December, but increased from year-ago levels, both in terms of volume and share. While volumes of the Jetta and Passat declined from year-ago, diesels not in the market a year ago (such as the BMW 3-Series and 5-Series, Audi A6 and Q5, and Chevrolet Cruze) led to an overall increase.

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January 2014 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (January 2014): 27,085
Hybrid Take-Rate: 2.69%

U.S. Hybrid sales for January 2014

MfrModel 1-14 Sales vs. 12-13 vs. 1-13 CY 2014 CY 14 vs 13 CY 2013 sub
ToyotaPrius Liftback 7,205 -27.1%-25.6% 7,205 -25.6% 9,685 26.15%
FordFusion Hybrid 2,607 -5.8%-14.3% 2,607 -14.3% 3,043 9.46%
ToyotaPrius C 2,467 -12.2%-8.3% 2,467 -8.3% 2,691 8.95%
ToyotaCamry Hybrid 1,978 -27.4%-48.3% 1,978 -48.3% 3,826 7.18%
ToyotaPrius V 1,730 -18.0%-31.4% 1,730 -31.4% 2,522 6.28%
HyundaiSonata 1,340 -36.8%12.4% 1,340 12.4% 1,192 4.86%
LexusCT200h 1,290 -27.8%28.9% 1,290 28.9% 1,001 4.68%
ToyotaAvalon Hybrid 970 -34.5%-6.7% 970 -6.7% 1,040 3.52%
FordC-Max Hybrid 947 -21.1%-60.3% 947 -60.3% 2,387 3.44%
LexusES Hybrid 866 -49.2%-34.6% 866 -34.6% 1,324 3.14%
KiaOptima Hybrid 777 -21.5%-14.5% 777 -14.5% 909 2.82%
LincolnMKZ 726 -3.7%626.0% 726 626.0% 100 2.63%
LexusRX 400 / 450 h 637 -44.8%-14.4% 637 -14.4% 744 2.31%
HondaAccord Hybrid 525 23.2%N/A 525 N/A - 1.91%
SubaruXV Crosstrek Hybrid 470 N/AN/A 470 N/A - 1.71%
BuickLacrosse Hybrid 445 -0.4%-22.7% 445 -22.7% 576 1.61%
HondaCivic Hybrid 439 -38.3%2.3% 439 2.3% 429 1.59%
HondaInsight 317 -24.2%-0.6% 317 -0.6% 319 1.15%
HondaCR-Z 267 -30.5%-25.4% 267 -25.4% 358 0.97%
NissanPathfinder Hybrid* 265 -20.7%N/A 265 N/A - 0.96%
InfinitiQX60 Hybrid* 238 -36.4%N/A 238 N/A - 0.86%
ChevroletMalibu Hybrid 232 -12.8%-76.4% 232 -76.4% 981 0.84%
VolkswagenJetta Hybrid 224 -37.8%-3.4% 224 -3.4% 232 0.81%
ToyotaHighlander Hybrid 145 -46.7%-67.9% 145 -67.9% 452 0.53%
BuickRegal Hybrid 78 -16.1%-57.6% 78 -57.6% 184 0.28%
InfinitiQ50 Hybrid 59 -35.2%N/A 59 N/A - 0.21%
PorscheCayenne Hybrid 45 -18.2%-25.0% 45 -25.0% 60 0.16%
InfinitiM Hybrid 44 33.3%18.9% 44 18.9% 37 0.16%
AudiQ5 Hybrid 36 -16.3%-60.0% 36 -60.0% 90 0.13%
ChevroletImpala Hybrid 34 -2.9%N/A 34 N/A - 0.12%
LexusGS 450h 30 -31.8%-11.8% 30 -11.8% 34 0.11%
AcuraILX Hybrid 27 -38.6%-67.9% 27 -67.9% 84 0.10%
MercedesE400H 23 15.0%4.5% 23 4.5% 22 0.08%
BMW ActiveHybrid 5 (535ih) 22 -57.7%22.2% 22 22.2% 18 0.08%
LexusLS 600h 11 83.3%-21.4% 11 -21.4% 14 0.04%
BMW ActiveHybrid 3 (335ih) 9 -89.7%-83.9% 9 -83.9% 56 0.03%
Cadillac Escalade Hybrid 9 28.6%-79.5% 9 -79.5% 44 0.03%
ChevroletTahoe Hybrid 8 -74.2%-73.3% 8 -73.3% 30 0.03%
GMC Yukon Hybrid 4 -78.9%-82.6% 4 -82.6% 23 0.01%
BMW 7-Series ActiveHybrid 3 -40.0%0.0% 3 0.0% 3 0.01%
VolkswagenTouareg Hybrid 3 50.0%-85.7% 3 -85.7% 21 0.01%
ChevroletSilverado Hybrid 1 -80.0%-90.0% 1 -90.0% 10 0.00%
MercedesS400HV Hybrid 1 -50.0%-91.7% 1 -91.7% 12 0.00%
Mercedes ML450H 1 N/A-66.7% 1 -66.7% 3 0.00%
AcuraRLX Hybrid - N/AN/A - N/A - 0.00%
GMC Sierra Hybrid - -100.0%-100.0% - -100.0% 9 0.00%
LexusHS 250h - N/AN/A - N/A - 0.00%
NissanAltima Hybrid - N/AN/A - N/A - 0.00%
PorschePanamera S Hybrid - -100.0%-100.0% - -100.0% 46 0.00%
Total Hybrid 27,555 -23.9%-20.4% 27,555 -20.4% 34,611 100.00%
Total Auto Sales 1,008,622 -25.5%-3.0% 1,008,622 -3.0% 1,040,271
Overall Hybrid Take Rate2.73%2.73%3.33%

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January 2014 Plug-in Electric Car Sales Numbers

Plug-in Electrics sold in the U.S. (January 2014): 5,905
Plug-in Electric Take-Rate: 0.59%

U.S. Plug-in Electric sales for January 2014

MfgrModel 1-14 Sales vs. 12-13 vs. 1-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
TeslaModel S* 1,300 -23.5%0.0% 1,300 0.0% 1,300 22.02%
NissanLeaf 1,252 -50.5%92.6% 1,252 92.6% 650 21.20%
ChevroletVolt 918 -61.6%-19.5% 918 -19.5% 1,140 15.55%
ToyotaPrius Plug In 803 -12.6%-8.1% 803 -8.1% 874 13.60%
FordFusion Energi533-32.6%N/A 533 N/A - 9.03%
FordC-Max Energi 471 -43.0%39.3% 471 39.3% 338 7.98%
PorschePanamera S E-Hybrid141N/AN/A 141 N/A - 2.39%
FordFocus EV 100 -36.7%23.5% 100 23.5% 81 1.69%
SmartforTwo EV 97 -41.9%9600.0% 97 9600.0% 1 1.64%
ChevroletSpark 93 22.4%N/A 93 N/A - 1.57%
ToyotaRAV4 EV 63 125.0%152.0% 63 152.0% 25 1.07%
CadillacELR 41 583.3%N/A 41 N/A - 0.69%
Fiat500E* 35 -30.0%N/A 35 N/A - 0.59%
HondaFit EV 30 -41.2%275.0% 30 275.0% 8 0.51%
HondaAccord Plug In 27 -28.9%1250.0% 27 1250.0% 2 0.46%
Mitsubishii 1 -90.9%-99.6% 1 -99.6% 257 0.02%
Total Plug-In 5,905 0.0%108.4% 5,905 26.3% 4,676
Total Auto Sales 1,008,622 -25.5%-3.0% 1,008,622 -3.0% 1,040,271
Overall Plug-In Take Rate0.59%0.59%0.45%

January 2014 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (January 2014): 66
Compressed Natural Gas Take-Rate: 0.01%

U.S. Compressed Natural Gas sales for January 2014

MfgrModel 1-14 Sales vs. 12-13 vs. 1-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
HondaCivic 66 -44.1%-47.6% 66 -47.6% 126 100.00%
Total CNG 66 -13.2%-49.8% 66 -47.6% 126 100.00%
Total Auto Sales 1,008,622 -25.5%-3.0% 1,008,622 -3.0% 1,040,271
Overall CNGTake Rate0.01%0.01%0.01%

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January 2014 Diesel Car Sales Numbers

Diesels sold in the U.S. (January 2014): 8,119
Diesel Take-Rate: 0.8%

U.S. Diesel sales for January 2014

MfrModel 1-14 Sales vs. 12-13 vs. 1-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
VolkswagenJetta Diesel 2,026 -30.0%-24.7% 2,026 -24.7% 2,690 24.95%
VolkswagenPassat Diesel 1,524 -31.0%-13.9% 1,524 -13.9% 1,770 18.77%
BMW 3-Series Diesel 486 -63.2%N/A 486 N/A - 5.99%
AudiQ5 Diesel 483 -37.1%N/A 483 N/A - 5.95%
VolkswagenGolf Diesel 386 -11.1%-30.1% 386 -30.1% 552 4.75%
ChevroletCruze Diesel 357 -27.9%N/A 357 N/A - 4.40%
BMW X5 Diesel 317 4428.6%-17.0% 317 -17.0% 382 3.90%
MercedesGL-Class Diesel 312 -9.8%-46.0% 312 -46.0% 578 3.84%
AudiQ7 Diesel 291 -55.6%51.6% 291 51.6% 192 3.58%
Porsche Cayenne Diesel 268 -2.9%-32.3% 268 -32.3% 396 3.30%
MercedesML Class Diesel 267 -41.7%-4.3% 267 -4.3% 279 3.29%
MercedesGLK Class Diesel 259 -39.6%N/A 259 N/A - 3.19%
BMW 5-Series Diesel 241 -48.8%N/A 241 N/A - 2.97%
AudiA6 Diesel 205 -39.0%N/A 205 N/A - 2.52%
MercedesE-Class Diesel 204 -33.3%30.8% 204 30.8% 156 2.51%
VolkswagenTouareg Diesel 192 -17.6%-36.0% 192 -36.0% 300 2.36%
VolkswagenBeetle Diesel 155 -10.9%-10.9% 155 -10.9% 174 1.91%
AudiA7 Diesel 70 -32.7%N/A 70 N/A - 0.86%
AudiA8 Diesel 44 -52.2%N/A 44 N/A - 0.54%
MercedesS-Class Diesel 31 -13.9%-18.4% 31 -18.4% 38 0.38%
MercedesR-Class Diesel 1 N/A-66.7% 1 -66.7% 3 0.01%
AudiA3 Diesel - N/A-100.0% - -100.0% 90 0.00%
JeepGrand Cherokee Diesel - N/AN/A - N/A - 0.00%
Total Diesel 8,119 -32.6%6.8% 8,119 6.8% 7,600 100.00%
Total Auto Sales 1,008,622 -25.5%-3.0% 1,008,622 -3.0% 1,040,271
Overall Diesel Take Rate0.80%0.80%0.73%

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