January 2013 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

January is generally a slow month in auto sales, as buyers and automakers offer incentives to close out the year in December, resulting in payback in January.

This was particularly true for plug-in vehicle sales, as many buyers bought in December to qualify for tax deductability on their 2012 return. While overall sales declined 23 percent from December, plug-in sales declined at a 39.5 percent rate. However, when compared to January 2012, plug-in sales grew significantly more than overall sales, although the absolute volumes were modest.

In December, plug-ins represented 0.57 percent of total sales. In January, this rate declined to 0.42 percent, which was above all rates prior to September 2012.

The Nissan Leaf will be limited in the first quarter given curtailed supplies from Japan and Tennessee, which will not ramp up to “regular” volumes until March or April.

Volt volumes were down due to both product availability and incentive activity in December that pulled sales ahead.

The Accord Plug-in hybrid launched this month with two (2) sales and will obviously increase as production ramps up.

Hybrid sales were in line with overall sales, down 20.8 percent from December versus the overall rate of decline of 23.0 percent. Since hybrids are not subject to tax deduction, there is no incentive to buy these vehicles before year end.

The 3.3-percent share is the highest since April 2012 and is in part due to new entrants in recent months including the VW Jetta Hybrid, Toyota Avalon Hybrid (over 20 percent of total Avalon sales), Mercedes E400 hybrid, Ford C-Max, and the Audi Q5 hybrid.

Midsize cars like the Prius, Camry, and Fusion are the most popular hybrid vehicles, but the C-Max and Prius c and v are also doing well.

Diesel volumes fell 31 percent from December, below the overall 23-percent decline. However, compared to year-ago, diesels did well. The Jeep Grand Cherokee diesel will appear soon, as will the Chevy Cruze.

NA_Hybrid_Sales_Jan_2013

January 2013 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (January 2013): 34,611
Hybrid Take-Rate: 3.33%

U.S. Hybrid sales for January 2013

MfrModel 1-13 Sales vs. 12-12 vs. 1-12 CY 2013 CY 12 vs 11 CY 12 US Hybrid Share
ToyotaPrius Liftback 9,685 -22.7%4.8% 9,685 4.8% 9,244 27.98%
ToyotaCamry Hybrid 3,826 -13.9%80.8% 3,826 80.8% 2,116 11.05%
FordFusion Hybrid 3,043 -6.2%398.0% 3,043 398.0% 611 8.79%
ToyotaPrius C 2,691 -14.6%N/A 2,691 N/A - 7.77%
ToyotaPrius V 2,522 -15.7%9.1% 2,522 9.1% 2,311 7.29%
FordC-Max Hybrid 2,387 -28.5%N/A 2,387 N/A - 6.90%
LexusES Hybrid 1,324 -29.0%N/A 1,324 N/A - 3.83%
HyundaiSonata 1,192 -36.4%-8.6% 1,192 -8.6% 1,304 3.44%
ToyotaAvalon Hybrid 1,040 39.2%N/A 1,040 N/A - 3.00%
LexusCT200h 1,001 -37.4%-2.3% 1,001 -2.3% 1,025 2.89%
ChevroletMalibu Hybrid 981 -29.0%98000.0% 981 98000.0% 1 2.83%
KiaOptima Hybrid 909 21.0%28.9% 909 28.9% 705 2.63%
LexusRX 400 / 450 h 744 -46.6%-1.2% 744 -1.2% 753 2.15%
BuickLacrosse Hybrid 576 -29.7%-26.2% 576 -26.2% 781 1.66%
ToyotaHighlander Hybrid 452 -23.1%24.9% 452 24.9% 362 1.31%
HondaCivic Hybrid 429 -16.2%-4.5% 429 -4.5% 449 1.24%
HondaCR-Z 358 47.3%-1.4% 358 -1.4% 363 1.03%
HondaInsight 319 2.9%-35.2% 319 -35.2% 492 0.92%
VolkswagenJetta Hybrid 232 43.2%N/A 232 N/A - 0.67%
BuickRegal Hybrid 184 1.7%192.1% 184 192.1% 63 0.53%
LincolnMKZ 100 -68.8%-60.5% 100 -60.5% 253 0.29%
AudiQ5 Hybrid 90 -26.2%N/A 90 N/A - 0.26%
AcuraILX Hybrid 84 -29.4%N/A 84 N/A - 0.24%
PorscheCayenne Hybrid 60 -28.6%-46.4% 60 -46.4% 112 0.17%
BMW ActiveHybrid 3 (335ih) 56 -61.1%N/A 56 N/A - 0.16%
PorschePanamera S Hybrid 46 0.0%17.9% 46 17.9% 39 0.13%
Cadillac Escalade Hybrid 44 -51.1%29.4% 44 29.4% 34 0.13%
InfinitiM Hybrid 37 -51.3%5.7% 37 5.7% 35 0.11%
LexusGS 450h 34 -34.6%36.0% 34 36.0% 25 0.10%
ChevroletTahoe Hybrid 30 -56.5%66.7% 30 66.7% 18 0.09%
GMC Yukon Hybrid 23 -64.6%-4.2% 23 -4.2% 24 0.07%
MercedesE400H 22 N/AN/A 22 N/A - 0.06%
VolkswagenTouareg Hybrid 21 16.7%-41.7% 21 -41.7% 36 0.06%
BMW ActiveHybrid 5 (535ih) 18 -69.0%N/A 18 N/A - 0.05%
LexusLS 600h 14 133.3%75.0% 14 75.0% 8 0.04%
MercedesS400HV Hybrid 12 20.0%9.1% 12 9.1% 11 0.03%
ChevroletSilverado Hybrid 10 -78.7%-52.4% 10 -52.4% 21 0.03%
GMC Sierra Hybrid 9 -93.8%125.0% 9 125.0% 4 0.03%
BMW 7-Series ActiveHybrid 3 -25.0%-90.0% 3 -90.0% 30 0.01%
Mercedes ML450H 3 N/AN/A 3 N/A - 0.01%
BMW X6 xDrive ActiveHybrid - -100.0%N/A - N/A - 0.00%
FordEscape Hybrid - -100.0%-100.0% - -100.0% 345 0.00%
LexusHS 250h - -100.0%-100.0% - -100.0% 152 0.00%
MazdaTribute Hybrid - N/A-100.0% - -100.0% 24 0.00%
NissanAltima Hybrid - N/A-100.0% - -100.0% 27 0.00%
Total Hybrid 34,611 -20.8%58.9% 34,611 58.9% 21,778 100.00%
34,611 34,611 21,778
Total Auto Sales 1,039,926 -23.0%14.3% 1,039,926 14.3% 910,190
Overall Hybrid Take Rate3.33%3.33%2.39%

NA_Plug-in_Sale_Jan_2013

January 2013 Electric Car Sales Numbers

Electrics sold in the U.S. (January 2013): 4,676
Electric Take-Rate: 0.45%

U.S. Electric sales for January 2013

MfgrModel 1-13 Sales vs. 12-12vs. 1-12 CY 2013 CY 12 vs 11 CY 12 US Plug-In Share
TeslaModel S* 1,300 44.4%56.0% 1,300 N/A - 27.80%
ChevroletVolt 1,140 -56.7%89.1% 1,140 89.1% 603 24.38%
ToyotaPrius Plug In 874 -35.8%N/A 874 N/A - 18.69%
NissanLeaf 650 -56.3%-3.8% 650 -3.8% 676 13.90%
FordC-Max Energi 338 -65.2%N/A 338 N/A - 7.23%
Mitsubishii 257 233.8%613.9% 257 613.9% 36 5.50%
FordFocus 81 -51.5%3950.0% 81 3950.0% 2 1.73%
ToyotaRAV4 EV 25 -51.9%N/A 25 N/A - 0.53%
HondaFit EV 8 -57.9%N/A 8 N/A - 0.17%
HondaAccord 2 N/AN/A 2 N/A - 0.04%
SmartforTwo EV 1 2.0%N/A 1 N/A - 0.02%
BMWActiveE - N/A-100.0% - -100.0% 112 0.00%
Total Plug-In 4,676 -35.3%273.6% 4,676 227.2% 1,429 OK
Total Auto Sales 1,039,926 -23.0%14.3% 1,039,926 14.3% 910,190
Overall Plug-In Take Rate0.45%0.45%0.16%

* Tesla S sales are an estimate

January 2013 CNG Car Sales Numbers

CNGs sold in the U.S. (January 2013): 126
CNG Take-Rate: 0.01%

U.S. CNG sales for January 2013

MfgrModel 1-13 Sales vs. 12-12 vs. 1-12 CY 2013 CY 12 vs 11 CY 12 US Plug-In Share
HondaCivic 126 -46.4%N/A 126 N/A - 100.00%
Total CNG 126 -46.4%N/A 126 N/A - 100.00%
126 126 -
Total Auto Sales 1,039,926 -23.0%14.3% 1,039,926 14.3% 910,190
Overall CNGTake Rate0.01%0.01%0.00%

NA_Diesel_Sales_Jan_2013

January 2013 Diesel Car Sales Numbers

Diesels sold in the U.S. (January 2013): 7,600
Diesel Take-Rate: 0.73%

U.S. Diesel sales for January 2013

MfgrModel 1-13 Sales vs. 12-12 vs. 1-12 CY 2013 CY 12 vs 11 CY 12 US Diesel Share
VolkswagenJetta Diesel 2,690 -19.6%7.2% 2,690 7.2% 2,509 35.39%
VolkswagenPassat Diesel 1,770 -32.5%44.0% 1,770 44.0% 1,229 23.29%
MercedesGL-Class Diesel 578 -39.4%10.3% 578 10.3% 524 7.61%
VolkswagenGolf Diesel 552 -16.9%-16.9% 552 -16.9% 664 7.26%
Porsche Cayenne Diesel 396 0.3%N/A 396 N/A - 5.21%
BMW X5 Diesel 382 -62.6%-6.1% 382 -6.1% 407 5.03%
VolkswagenTouareg Diesel 300 -38.4%-24.2% 300 -24.2% 396 3.95%
MercedesML Class Diesel 279 -42.6%-47.1% 279 -47.1% 527 3.67%
AudiQ7 Diesel 192 -53.6%-38.1% 192 -38.1% 310 2.53%
VolkswagenBeetle Diesel 174 -17.9%N/A 174 N/A - 2.29%
MercedesE-Class Diesel 156 -20.4%-10.3% 156 -10.3% 174 2.05%
AudiA3 Diesel 90 -57.3%-77.1% 90 -77.1% 393 1.18%
MercedesS-Class Diesel 38 0.0%-39.7% 38 -39.7% 63 0.50%
MercedesR-Class Diesel 3 -25.0%-92.3% 3 -92.3% 39 0.04%
BMW 3-Series Diesel - N/A-100.0% - -100.0% 329 0.00%
JeepGrand Cherokee Diesel* - N/AN/A - N/A - 0.00%
Total Diesel 7,600 -31.2%0.5% 7,600 0.5% 7,564 100.00%
7,600 7,600 7,564
Total Auto Sales 1,039,926 -23.0%14.3% 1,039,926 14.3% 910,190
Overall Diesel Take Rate0.73%0.73%0.83%

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