Infiniti’s To Hold Q50 European Launch In Geneva

Following its world introduction in Detroit and the Canadian premiere of the model in Montreal, the Infiniti Q50 sports sedan will make its European debut at the Geneva Motor Show on March 5.

The hybrid version of the Q50 is expected to be displayed. Marking the start of a new-generation of Infiniti Q models, the Q50 for Europe will also include the first fruit of the co-operation agreement with alliance partner Daimler AG.

Technical details of the Q50 for Europe will be announced at Infiniti’s Geneva press conference to be held also on March 5.

“The Infiniti Q50 is a world-class sports saloon with an engine line-up that will clearly demonstrate its intentions to be a major player within the European premium market,” said Bernard Loire, vice president, Infiniti Africa, Middle East and Europe (AMIE).

The Infiniti Q50 marks a new design direction for the Infiniti range as well as a new naming nomenclature – all of which in future will bear a Q for sedans and coupes or a QX badge for crossovers and SUVs.

The Q50 features the world’s first Direct Adaptive Steering technology.

On top of the Q50, Infiniti’s Geneva show stand will feature the LE Concept, Infiniti’s first 100 percent electric car.