Infiniti’s Q50 Production Begins

The first production model of the Infiniti Q50, the brand’s all-new premium sports sedan, rolled off the assembly line at the Tochigi production plant May 14.

The official off-line ceremony was presided over by Carlos Ghosn, president and CEO of Nissan Motor Co. Ltd., and Johan de Nysschen, President of Infiniti Motor Company Ltd.

The Q50 is the first in the new generation of Infiniti vehicles. The company said it sets fresh benchmarks in the areas of emotive styling, advanced technology and performance.

Premiered at the North American International Auto Show in Detroit in January, the Q50 is at the heart of Infiniti’s new model line-up. The Q50 will include a hybrid version.

“Thanks to the skill and constant focus on performance improvement, Tochigi has a global reputation for producing top-quality vehicles. Year after year, Tochigi sets the benchmark for manufacturing quality standards,” said Ghosn. “With the Q50, once again the Tochigi team has showcased their skill and expertise and proven the power of Japanese monozukuri.”

De Nysschen added that the Q50 was the opening salvo in Infiniti’s new product portfolio under the “Q” naming structure which was launched in December last year.

Three-time Formula One World Champion, Sebastian Vettel, played an active role in the testing and evaluation program of the Q50 in his capacity of Infiniti’s Director of Performance.

Vettel will assist in shaping the performance dynamics of Infiniti’s future model line-up.

The all-new Infiniti Q50, which will go on sale in the summer, is available with a V6 3.5-liter gas-electric hybrid powertrain and a gas 3.7-liter powertrain.