An Impressive Year For Ford

Ford ended 2013 as America’s best-selling vehicle brand and did so for a fourth consecutive year.

Helping this performance were annual sales records set for the Ford Fiesta, Fusion and Escape, as well as the F-Series continuing once again as the country’s best-selling truck and vehicle.

Ford Motor Company announced its 2013 U.S. sales totaled 2,493,918 vehicles, or around 16 percent of the U.S. market. For December, total sales are 218,058 vehicles.

Ford also said its Ford brand U.S. retail sales are up 14 percent for the year with 2,412,224 vehicles sold.

Ford produced double-digit annual retail gains across its lineup – cars up 12, utilities up 13 percent, and trucks are up 17 percent – with higher average transaction prices. The company added retail sales gains for the Ford brand are strongest in the West, where sales are up 21 percent, and the Southeast, with sales up 17 percent for the year.

“December was a strong close to an even better year for Ford Motor Company,” said John Felice, Ford vice president, U.S. Marketing, Sales and Service. “We saw strong growth across the entire Ford lineup and made significant gains in the import-dominated coastal markets. Strong demand for our new cars, utilities, hybrids and trucks provided Ford with the largest share point gain of any full-line automaker in 2013.”

Per Ford’s data, the Ford Fusion December performance is up 27 percent with 24,408 sales, setting a record for the month. Fusion sales of 295,280 vehicles in 2013 represent a 22 percent increase, setting an annual record. This number includes all models of the Fusion. Ford added the Fusion continues to be a significant driver to the company’s growth in the U.S. western and southeastern regions, where retail sales are up 61 percent and 29 percent, respectively in 2013.

Lincoln’s Fusion cousin, the MKZ, saw December sales increasing 73 percent, with 2,823 cars sold, providing the Lincoln brand with an overall increase of 8 percent.

Another strong performer for Ford was the Ford Fiesta with sales of 71,073 vehicles for the year. This represents a record and is up 25 percent over 2012.

Ford Escape sales meanwhile are up 22 percent for the month, with 24,462 vehicles sold. For the year, Escape sales of 295,993 vehicles represent a 13 percent gain, setting an annual record.

Helped by the EcoBoost option, December sales of 74,592 Ford F-Series vehicles extended the truck’s string of selling more than 60,000 units a month to eight. Ford declared sales of 763,402 F-Series vehicles in 2013 represent the truck’s highest level since 2006.

The F-Series remains America’s best-selling truck for 37 straight years and the country’s best-selling vehicle for 32 consecutive years.

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