Hyundai’s Fuel Cell Tucson Stirs Interest

Hyundai’s Fuel Cell Tucson CUV is intriguing many could be customers.

Hyundai explained it is witnessing exceptionally strong consumer interest in its next-generation Tucson Fuel Cell CUV, with more than 88,000 unique visitors to its fuel cell microsite since the program’s November introduction.

Consumers selected for the program will be able to drive the Tucson Fuel Cell for $499 per month, which includes unlimited free hydrogen refueling and “At Your Service” valet maintenance at no extra cost.

Hyundai said this will be the first time retail consumers will be able to put a federally-certified hydrogen fuel cell vehicle in their driveways, with availability beginning in late Spring 2014 at select Southern California Hyundai dealers.

“We’re experiencing strong consumer interest to drive the Tucson Fuel Cell CUV,” said Michael O’Brien, vice president, corporate and product planning, Hyundai Motor America. “Hydrogen-powered fuel cell vehicles represent the next generation of zero-emission vehicle technology, and we intend to be a leader in offering the mass-produced, federally-certified Tucson Fuel Cell to retail customers. The range and refueling speed of our Tucson Fuel Cell is superior to the range and charging limitations of competing battery electric vehicles. Even more, fuel cell technology is sure to increase the adoption rate of zero-emission vehicles, and everyone will receive the environmental benefits.”

As stated by Hyundai, the Tucson Fuel Cell will initially be offered on a limited basis to customers in the Los Angeles/Orange County area for $499 per month for a 36-month term, with a $2,999 down payment. This lease terms will include the addition of free hydrogen refueling. In addition, Tucson Fuel Cell lessees will enjoy all the same services of the Hyundai Equus “At Your Service” valet program.

“When we spoke to customers interested in driving a hydrogen fuel cell vehicle, some wondered what the cost of hydrogen would actually be,” said O’Brien. “To ease those concerns, we thought that covering this cost for early adopters in the monthly payment was the best approach, and consistent with our Hyundai Assurance program. It’s yet another way of saying: ‘This is another thing you don’t have to worry about, at Hyundai, we’ve got your back.’”

Hyundai explained its fuel cell effectively replaces the battery pack used in an electric vehicle by generating electricity from hydrogen through an electrochemical process that does not involve hydrogen combustion, with no moving parts within the fuel cell stack.