Hyundai Pledges 50 MPG Average by 2025

By 2016, automakers who wish to sell vehicles in the United States will have to produce a model lineup that averages 34.9 miles per gallon—or face big fines. Hyundai, which currently leads the industry in fuel economy, says that it will have no trouble reaching that or any other scheduled Corporate Average Fuel Economy increases.

In fact, Hyundai North American president John Krafcik this week told a seminar at the Center Automotive Research that the company plans to hit an average of 50 mpg for its lineup by 2025 thanks to a bold market strategy that prioritizes fuel efficiency and affordability—and puts hybrids front and center. As reported in The Detroit News, Krafcik told the audience, “Getting to 50 mpg and beyond seems like a huge leap, but by making this commitment and aligning our R&D initiatives now, we know we can get there.”

The first steps have already been taken. Later this year, the new Hyundai Sonata Hybrid will hit dealerships in the U.S. The Sonata will offer highway fuel economy that approaches 40 mpg, and a price tag that is expected to beat competing mid-sized hybrid offerings from Ford and Toyota. The Korean carmaker has also committed to releasing a compact hybrid that it calls its “Prius fighter.” That offering will be represent Hyundai’s first move into the dedicated hybrid market and engineers are said to be trying to beat the Prius’s fuel economy numbers.

One area that Hyundai hasn’t yet fully committed to is plug-in cars. Though last year’s Frankfurt Auto Show saw the debut of the Hyundai’s Blue-Will plug-in hybrid concept, the carmaker says it will bide its time on lithium ion battery powered offerings until that technology’s performance goes up and costs go down.

Hyundai does expect electric and fuel cell cars to factor into its long-term plans—just not as centrally as hybrids. By 2025 the company says it hopes to generate 20 percent of its annual sales from hybrids and 5 percent from electric drivetrain vehicles.

Hyundai set a U.S. sales record for July, with 54,106 units sold—up 19 percent from a year ago. The company’s plant in Alabama, which makes the Sonata sedan and Santa Fe crossover, is running at maximum overtime to meet the high demand. Krafcik said Hyundai plans to expand U.S. production in the next month or two.


  • vapsa56

    Hyundai has just given notice to GM, Ford, Toyota and Honda. Up your game or we will bury you.

  • JBob

    I’ve said it before and I’ll say it again, Hyundai will be king of cars in 20 years or less. They’re aggressive, they’re nimble, they’ve got an entire country backing them..

    oh and they’re building really amazing cars..

    Wham, bam, thank you ma’am :)

  • Ruth

    Hyundai has upped their game quite a bit.

    Although with the new Genesis sedan they have even acknowledged the fact that many people don’t buy Hyundais because of the brand. There is no Hyundai logo on the front of the car.

    Despite them being good cars now, my generation won’t buy Hyundais like my grandfathers wouldn’t buy Hondas.

  • Anonymous

    I was driving Hyundai’s for quite a while we actually had two of them. Back than they didn’t have a great design (sort of boring and copied from other designs) but they were for one not very expensive und they were very reliable. I never had to bring it for the shop other than the maintainance and state inspections. I was always happy with them. I payed the 10year bumper to bumper warranty (since they used to have bad reputation) – but never needed it. I traded my Elantra recently for a Prius mostly for the fuel efficency. But it recent years, Hyundai managed to create less boring car designs. They are in the meantime pretty cool looking and also look much more expensive than they are. I’m pretty sure once they come out with hyrbrids and/or electric cars I will have a look at them and will proably switch back to them. Not that anything is wrong with my Prius – but if I can get the same or better gas milage packed in a cool looking car for a much smaller price tag with the same or better reliability, I will make the switch.

    Way to go Hyundai – you will soon be the number 1 brand.

  • JamesDavis

    That is really funny, “By 2025 Hyundai Pledges 50 MPG.” Japan already has a car that gets 60 MPG in the city and 50 MPG in the country…doesn’t anyone read Scientific American any more? Buy only Japanese and save yourself a fortune on these run-a-way gas prices. Doe Americans really believe that it is going to take 15 years before we can get 50 MPG?

  • AutoOfficionado

    Your post confirms comments i made about this story yesterday. I was wondering if Hyundai was allowing its competitors to pay the cost of developing a viable EV industry while it learns from the mistakes that they will inevitably make in doing so. I also found it interesting that the Hawaiian government has been lent 15 Santa Fe EVs, which indicates to me that Hyundai might not be so far behind its competitors in terms of research and development. It looks like they COULD push out plug-in cars early, but would rather do so when it makes more financial and technical sense. I can’t wait… well I guess I can, being that I can’t even afford an Accent right now!

  • Anonymous

    JamesDavis: No company has already 50 mpg on AVERAGE – not even close – Hyundai has also SUVs and MiniVans in its program which kill the AVERAGE. But they already have a pretty impressive record on improving fuel efficiency and they also have a good record on living up the promises they make (not like other companies that keep talking but never deliver)

    But you are right in one point – you have to look outside of american companies to find good fuel efficiency. Remember the crying and whining from all the American car companies whenever someone tries to implement higher mpg standards? They are only interested in selling big SUVs since they make most money with it. And they succeeded in convincing most americans that they have drive this ugly fuel wasting monsters to compensate for all the other shortcomings that they might have.

    I hope Hyundai will also include the smaller cars from the European market for the American market. More and more people in the US are grown up and realize they don’t need big cars to show that they are successful or have big body parts ….

  • Yegor

    “Hyundai Pledges 50 MPG Average by 2025″
    This pledge does nothing for me. From who it is going right now it looks like that government enforced Average MPG by 2025 will be much higher than 50 MPG. It is already 35 MPG by 2016.
    It looks like that CAFE by 2025 will be more like 50% 40 miles range plug-ins.

    Hyundai Pledging 50% of 40 miles range plug-ins by 2025 would be worth attention.

  • JamesDavis

    Don’t you see that the American government (Republicans) are bent and determined to keep us in the fossil age? Wake up you and see that the only means to our recovery from the Bush: death, destruction, poverty, and war is to go electric. If you are up on your current events, then you will know that England has PV that created electricity in “0″ sun, and it can even create electricity at night…stored in a battery. If you do not buy an American electric car, then you can go forever and not pay an electric bill. If you buy American then you pay for their greed. Wake up and get away from fossil fuel and stop believing everything the republicans say!

  • Brad Berman, Editor

    Okay folks, let’s tone down the name-calling. A good debate, even a political one is fine, but please argue your points based on solid information and reasons. We can disagree in a respectful way. We would rather not have to ban users. Thanks.

    Brad Berman, Editor
    HybridCars.com

  • Anonymous

    Anonymous says:
    “JamesDavis: No company has already 50 mpg on AVERAGE – not even close – Hyundai has also SUVs and MiniVans in its program which kill the AVERAGE. But they already have a pretty impressive record on improving fuel efficiency and they also have a good record on living up the promises they make (not like other companies that keep talking but never deliver)”

    i believe jd has a good point though… even if he’s not using a fleet average as an example. if we already have 50+ mpg vehicle today, one may say taking 15 yrs to get to a fleet average of 50 mpg seems like a passive target.

    however, this is just marketing as far as i’m concerned since any car company can just claim target achieved base on arithmetic mean instead of harmonic mean. arithmetic mean, commonly referred to just “average”, can be skewed easily by one very high number (see http://en.wikipedia.org/wiki/Corporate_Average_Fuel_Economy#Calculation) .

    50 mpg target in 15 yrs isn’t really that difficult base on arithmetic mean.

  • darryl

    in 1986 i had a 1.6 litre car that would average 52-56 mpg not from japan not hybrid and not diesel .technology isn’t that great its just an upsale and the japs are goodat it.my current V6 sonata returns 42 mpg if i don’t drive stupid.just be entle with the gas pedal and the trunk is big enough to get a prius inside it.nuff said.

  • Anonymous

    darryl

    keep in mind the changes over the years that makes the comparison not as straight forward as you think:

    1. modern cars are generally safer than 20 yrs ago, which probably added weight to the average car
    2. modern cars have more power, could be due to consumer demand or to compensate for added weight
    3. epa has changed fuel efficiency measurements
    4. gas mix is different today as well (e.g there may be ethanol mixed into the current blend)

    it’s interesting when it comes to gas efficiency, often the highest efficiency numbers (e.g. highway) are cited but the lower numbers (e.g. city driving) are left out. i suspect if you are getting as high of a fuel efficiency as you claim, applying your same driving habits to the current efficient vehicles (e.g. hybrid cars) would yield a significant improvement over your current car.

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