Hyundai Ioniq First To Offer Three Electrified Powertrains To Debut January

This January Hyundai will debut its new Ioniq featuring three electrified drivetrain options available in one body type.

As the manufacturer fortifies its green-car lineup against competitors including the Toyota Prius and Nissan Leaf, the Ioniiq will be the first vehicle to offer an all-electric, gasoline-electric hybrid or plug-in hybrid powertrain.

“Our vision for future mobility focuses on choice, with a variety of powertrain options to suit customers’ varied lifestyles, without compromising on design or driving enjoyment,” said Hyundai global Research and Development chief Yang Woong-Chul. “Ioniq is the fruit of our efforts to become the leader in the global green car market.”

The Ioniq is set to debut in South Korea next month, before making its first public appearance at the 2016 Geneva Motor Show.

It will join other vehicles in the manufacturer’s green-car lineup, as it tries to carve out a larger presence in the alternative-energy vehicle market, long dominated by its Japanese rivals, as well as American offerings now too.

Hyundai said the Ioniq will combine class-leading fuel efficiency with “a fun, responsive drive and attractive design,” adding that the Ioniq’s formula is “a unique mix not yet achieved in a hybrid vehicle.

The Ioniq name itself came from the fusing of the word ion, a nod to the vehicle’s electrified powertrain, to the word “unique.”

An all-new platform has been designed to fit all three of its powertrain types while delivering responsive handling, the carmaker said.

The all-electric version will be powered by a high-capacity, ultra efficient lithium ion battery, while the plug-in hybrid version combines a fuel-efficient gasoline engine plus battery power.

The hybrid version utilizes the gasoline engine to charge the on-board battery, enhancing efficiency by supplementing the engine’s power, Hyundai said.

U.S. launch timing, technical specifications, and pricing details were not disclosed.