Hybrids Help Ford Grow Its Market Share

Ford Motor Company declared it set a record for hybrid sales in the second quarter of 2013, with sales of 24,217 vehicles – up 517 percent over last year and up 15 percent over the first quarter of 2013.

Ford explained part of this success of the fact demand is growing in markets across the United States and more Toyota and Honda customers trade in their vehicles for a Ford.

The company said it is Ford’s best-ever quarter for hybrid vehicle sales and the first time the company sold more than 24,000 hybrids in a quarter.

Ford’s share of the U.S. electrified vehicle market grew to nearly 16 percent in the first half of 2013 – a 12-point gain over last year.

Fueling the growth is, per Ford, increasing demand for C-MAX and Fusion hybrid vehicles in California and other new hybrid markets. For example, demand increased more than 1,000 percent in New York; Chicago saw an 840 percent gain; while hybrid sales rose almost 730 percent in Seattle and close to 500 percent in Washington, D.C.

Ford also lifted the veil on the fact more than 60 percent of U.S. customers are coming from non-Ford brands, with Toyota and Honda vehicles the top competitive trade-ins.

“Customers have come to expect fuel economy and leading technology with every new vehicle Ford delivers,” said Jim Farley, executive vice president, global marketing, sales and service and Lincoln. “Our newest hybrids are contributing to Ford’s growth and share gains, while bringing new customers into the showroom in nontraditional hybrid markets.”

Through June 2013, Ford sold more than 46,000 electrified vehicles. The company’s product lineup has led to Ford’s U.S. market share growing at a faster rate than competitors – gaining nearly a full percentage point through the first half of the year.

Ford offers a variety of electrified vehicle options, including hybrids, plug-in hybrids and a battery electric vehicle.

The company now has six electrified vehicle choices available in the U.S., including the Ford Fusion Hybrid, Ford C-MAX Hybrid, Ford Fusion Energi plug-in hybrid, Ford C-MAX Energi plug-in hybrid, Ford Focus Electric and Lincoln MKZ Hybrid.