Hybrids Brings Success For Toyota UK

Hybrid vehicles are being credited as key to Toyota UK’s sales success during the first quarter of 2015.

Toyota sold a total of 30,210 new vehicles, a nine percent increase on the brand’s performance in the same period last year. The growth rate surpasses the total UK car market, which grew 6.8 percent.

Overall, hybrid sales represent 24 percent of total Toyota UK sales so far in 2015.

SEE ALSO: Toyota Increases Yaris Hybrid Production

The company explained increasingly strong fleet sales are a major contributor to its success, led by the Yaris Hybrid and the British-built Auris Hybrid models.

Yaris Hybrid’s fleet sales rose 18.2 percent when compared to 2014’s results and those for the Auris Hybrid hatch by 31.3 percent. The Auris Hybrid Touring Sports wagon increased sales by almost a quarter.

The Aygo city car has established itself as a top-three performer in the city car market. With sales volume up by more than 37 percent, the Aygo obtains more than 10 percent of overall segment sales.

Toyota’s MPV’s are also progressing, with the Verso boosted by the introduction of its new 1.6 D-4D diesel engine and the Prius+ said to be boosted by its styling and equipment revisions for 2015. As a consequence, Verso Q1 sales have climbed almost 17 percent and Prius+ by more than 25 percent.