Hybrid Sales in Canada Represent 8.5 Percent For Toyota, 19.1 Percent For Lexus

Hybrids have helped propel Toyota Canada’s sales to an 18.4 percent year-over-year increase.

Toyota hybrid sales in Canada represented 928 units in December, marking a new annual record of 14,595 units (up 250 percent from 2011).

Hybrids represented 8.5 percent of Toyota sales in 2012.

The Prius family sold 614 units last month, for a new December record as well as a new annual record with 10,041 units sold (up 370.5 percent from 2011)

Amongst the Prius family, the Prius v represented 242 units sold in December and 4,077 units for the whole 2012 year. The Prius c sold 179 units this last December and 2,530 units for the year. Interestingly, the Prius c accounted for 16.6 percent of overall Toyota subcompact sales in 2012.

As for non-Prius hybrid sales, the Highlander Hybrid sold 123 units in December, 1,116 for the year (up 33.2 percent from 2011). Meanwhile, the Camry Hybrid sold 191 units last month for a yearly total of 3,438 units (up 187.0 percent from 2011).

Overall, hybrids were up 167.2 percent in 2012 over 2011.

“We’re delighted with what we achieved in 2012, from Camry finishing number one in the intermediate segment to our record truck sales,” said Larry Hutchinson, Managing Director, Toyota Canada Inc. “And we’re especially proud that we met our goal to make 2012 the year of the hybrid. We established several impressive records for hybrid sales anchored by surging momentum for the iconic Prius brand.”

On the Lexus side, hybrid sales totaled 216 units in December for a new annual record of 2,879 units (up 21.5 percent).

Hybrid models accounted for 19.1 percent of Lexus sales in 2012.

Considering the number of new hybrid models launched by Lexus during 2012, one can expect hybrid sales to continue to beat records in 2013.

The CT 200h sold 92 units during December 2012 with sales for this model up to a new annual record of 1,640 units (up 21.5 percent).