August 2009 Dashboard: Altima Hybrid and Insight Post Strong Sales
Published September 3, 2009
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August 2009 Hybrid Car Sales Numbers
For August, we offer an abbreviated version of our Hybrid Market Dashboard. The full dashboard will return next month.
Hybrid sales were nearly 50 percent higher than a year ago, compared to the overall car market which was up by only 1 percent. The Cash for Clunkers program, which helped the Toyota Prius so much in July, had less of an effect in August. The Honda Insight showed new life, boosting sales by 84 percent compared to last month. Sales of the Nissan Altima Hybrid boomed, making Nissan's only hybrid the third most popular gas-electric vehicle in August, despite being offered in only eight states. Lexus's first dedicated hybrid, the HS 250h, reported its first month of sales with 541 units.
Our information is based on hybrid sales as reported by the manufacturers. For each model, this month's sales are shown compared to sales in the previous month and at the same time last year. We also examine hybrid market share by model and manufacturer.
Hybrids sold in the US (August 2009): 38,701
US hybrid sales for August 2009
| Model | Units | vs. last month | vs. August 2008 | CYTD | vs. CYTD 2008 |
|---|---|---|---|---|---|
| Prius | 18,886 | -1.5% | 40.3% | 93,810 | 21.6% |
| Insight | 4,226 | 84.1% | n/a | 14,045 | n/a |
| Altima | 3,164 | 207.2% | 615.8% | 7,368 | 9.4% |
| Fusion | 2,353 | -9.1% | n/a | 10,352 | n/a |
| Camry | 2,114 | -15.7% | -38.8% | 17,630 | -51.9% |
| RX400h | 1,754 | 28.1% | 37.4% | 8,921 | -24.1% |
| Escape | 1,711 | -26.5% | 48.1% | 11,222 | -8.7% |
| Highlander | 836 | -28.6% | -31.9% | 8,366 | -46.5% |
| Civic | 717 | -26.0% | -76.9% | 14,014 | -45.2% |
| HS 250h | 543 | n/a | n/a | 543 | n/a |
| Malibu | 441 | -7.4% | 13.7% | 3,548 | 243.8% |
| Vue | 414 | 53.9% | -0.7% | 2,190 | 36.5% |
| Mariner | 391 | 82.7% | 113.7% | 1,314 | -40.4% |
| Milan | 240 | 8.6% | n/a | 990 | n/a |
| Silverado | 226 | 25.6% | n/a | 876 | n/a |
| Tahoe | 222 | -12.6% | 58.1% | 2,186 | 28.9% |
| Escalade | 214 | 28.1% | n/a | 1,264 | 126,273% |
| Yukon | 126 | -7.7% | -52.8% | 1,202 | 3.9% |
| Aura | 65 | 170.8% | 150.0% | 279 | 81.2% |
| GS450h | 48 | 6.7% | 37.1% | 301 | -43.6% |
| LS600hL | 10 | -64.3% | -85.9% | 195 | -75.3 |
| All hybrids | 38,701 | 9.2% | 48.6% | 200,657 | -15.4% |
| All vehicles | 1,261,799 | 26.6% | 0.9% | 7,068,834 | -28.0% |
U.S. hybrid market historical sales (1999 - 2009)
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Its great that Prius has sold 18,886. I guess the Prius-III sales in USA has hit 50,000 mark and probably 100,000 worldwide.
Thats a brisk start. Nice that Insight sales are also picking up.
For 2nd month in a row, Fusion Hybrid has outsold Camry Hybrid.
Ford is coming up.
LS600hL sales has crashed. I think Toyota can withdraw that model.
Another month in which Hybrids have captured 3%.
It will be better if similar data is posted for Flex-fuel vehicles as well.
In Brazil, Flex-fuel vehicles have captured 92% of the market.
Thank You hybrid cars for bring back the maps and graphs back I missed them. Also I am happy that cash for clarks help hybrid sale for ford, toyota, and honda but GM sucks with no real hybrid competion. Go Hybrids!!!
126,000% for the Escalade Hybrid? Methinks there's a calculation error there somewhere...
These figures are rather bizarre. Some small hybrids are way up, some are way down. Some big hybrids are up and some are down. They're all over the map.
I wonder if this suggests that there isn't really a clear "hybrid leader" in all of this. Everybody's getting a little piece of the action as more models join the fray. Either that, or people are still testing the waters; not certain of what they want or need.
The Prius... What a gold mine that has turned out to be for Toyota, eh?
I hope I am wrong but I think there is an error with the Altima Hybrid sales. I can't fathom a 4 fold increase in one month.
I have been telling people it's a great car!
Although Nissan Financing leaves something to be desired.
I am still amazed that the Civic Hybrid is not selling better. I could swear it's the color choices! All the Hybrid colors (except that crystal blue) are BORING!!! Is anyone from Honda reading this? Please wake up!!! People want nice colors!!! Dah! Have you seen some of the new Ford colors??? Nice!!!
HEY I GOT AN IDEA HOW ABOUT YOU GUY GET OFF YOUR BUTTS AND COME UP WITH A CAR THAT GETS 50 H 40 C MPG AND STOP PLAYING AND UES WHAT U ALL KNOW TOGETHER NOT SEPRETLY COME TOGETHER AS ANAMARICAN PEPOLE
It'd be very interesting to see the price of oil posted in the same chart, and hybrid sales reaction to particular price points.
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