Hybrid Desire Deconstructed
Dec. 19, 2006: The Sydney Morning Herald—Hey, It’s a Hybrid!
Summary: "Ralph Weyler runs worldwide sales and marketing for Audi, which is headed for its 11th straight sales record. So when he talks marketing, smart people listen. Weyler has some advice for Lexus, and the people at Lexus are smart.
At a European airport recently, Weyler saw a guy climb out of his Dassault Falcon jet and into a Toyota Prius.
Clearly this guy could afford any car; his choice was, Weyler says, a clear indication he wanted to be green – or to be seen to be green. This, he says, is the shortcoming of the Lexus hybrids. The guy in the Dassault Falcon drove a Prius because people know a Prius is a hybrid. But the Lexus hybrids look like regular models. So, at the very least, Lexus needs to increase the size of its badges."
Apart from this article being a review of the Lexus RX400h, it brings up a good question: why do people want hybrid cars? Is it to be green, or is it to be seen being green?
After all, you could be a lot greener by not owning a car at all.