Honda Committed To Hybrids Even Though Killing Insight

Following news that Honda may kill the Insight and the questions about the survival of the Fit EV with a new generation Fit being launched, Honda felt the need to reinforce its commitment to alternative-fuel vehicle technologies.

In Honda’s own words on the last day of February, it is reinforcing its commitment to a clear product strategy focused on further advancing fuel-efficient and alternative-fuel vehicle technologies that are better aligned with customer needs and that strengthen the company’s U.S. sales momentum.

Honda added it will continue to rollout a new lineup of Earth Dreams Technology engines, transmissions and electro-motive technologies. Per the company, the strategy will be executed over the next three to four years and will include changes to the Honda lineup of advanced technology environmental vehicles, including the Honda Insight.

Confirming the end of the model, Honda specified the U.S. model Insight will be available at Honda dealerships nationwide through the end of the year, with production scheduled to end in summer 2014.

The second generation Insight carries an MSRP starting at $18,7251, and an EPA fuel economy ratings of 41 city, 44 highway, 42 combined.

Honda’s hybrid product direction in the U.S. will focus on expanded application of the innovative two-motor hybrid system.

Honda’s two-motor system was introduced on the 2014 Accord Plug-In Hybrid helping the sedan reach an EPA-rated 50 mpg city.

“No manufacturer has more experience with electromotive technologies than Honda and we are committed to applying our expertise to a wide range of products in the coming years,” said Michael Accavitti, senior vice president of auto operations at American Honda. “Our hybrid vehicle strategy will focus on new models aimed at delivering the class-leading fuel economy and performance our customers’ desire in segments that represent significant growth opportunities.”