High-MPG Toyota Aqua Hybrid to Launch in Japan

This week it was learned that Toyota will launch a Japanese-market compact member of the Prius family in January that could be the most fuel efficient hybrid yet produced.

The 2012 Toyota Aqua hybrid will receive a 94 mpg (40 km/liter) rating in Japan according to Reuters, which got the information in turn from a Nikkei business report.

The Aqua will reportedly use the same powertrain as the standard Prius, but Reuters noted its source did not say where it got this information from.

Toyota offered no comment, so the automotive world is parsing what knowledge it has to put together the pieces of this puzzle.

One thing for certain is the mid-sized Prius gets about 75 mpg on the Japanese test cycle, so this new car will beat its efficiency by 25 percent.

As the Japanese fuel efficiency tests tend to produce higher numbered results than the U.S. EPA test cycles, real world economy might be in the 60 mpg range.

For now, this could be moot for American buyers, as this is a car intended for Japan’s home market.

The Aqua will reportedly be targeted at younger and female drivers, although we have no photos as of yet (so we posted a picture of the Prius C concept from this year’s Detroit Auto Show which may be a precursor to this production C-class Prius).

Its price will be 1.7 million yen, Reuters said, or about $22,100. In Japan, that will mean it sells for about $3,900 (300,000 yen) less than the regular Prius.

Rumors are yet stirring among various media outlets and chat forums.

It could be this Aqua is merely a version of the pending Prius C with a different name for the home market. The C is also expected to undercut the regular Prius in price and efficiency.

If so, now we know by how much. Stay tuned.

Reuters


  • Nelson Lu

    Isn’t the Prius C supposed to be a two-door coupe? This looks like a four-door.

  • Eric

    No, I think C stands for compact. All the pictures on the toyota website show 4 doors

  • Mmmph

    C = City

  • Sco

    No, C stands for CRZ… :-)

  • MrEnergyCzar

    No, C is for Child. Prius’s child.

    MrEnergyCzar

  • Max Reid

    C stands for Compact. Why is the media saying that Prius C is Toyota Aqua. Lets wait and see. I believe it should be something like Auris.

  • Max Reid

    I wish they sell a Prius as Prius and Toyota as Toyota, instead of mixing the models in different countries. Prius is almost a star in Toyota’s lineup. Everywhere its models should be sold in its Make.

  • mineal

    No matter what’s the results and the high price,still expectiong the new car come into the market asas ///

  • Mr. Fusion

    C is for COOKIE!
    Om nom nom…

    But seriously…very slick and aggressive body with the all the right numbers to boot.

  • Van

    C equals “city centric” so it is the Prius city centric concept.

    If the mileage is 25% better than the regular 50 MPG Prius, it will get a combined 62 MPG. Not too shabby. And if it retails for $4000 less than the regular Prius, it might have a base of about $18,500. Compare to a Corolla at $14,500.

  • Van

    C equals “city centric” so it is the Prius city centric concept.

    If the mileage is 25% better than the regular 50 MPG Prius, it will get a combined 62 MPG. Not too shabby. And if it retails for $4000 less than the regular Prius, it might have a base of about $18,500. Compare to a Corolla at $14,500.

  • Capt. Concernicus

    C is for Cruze-killer. Or would that be CK? lol!

    I wish the Aqua was imported here in the U.S. AND got 94 mpg. That would be freakin’ sweet! I’d trade in my 2nd gen Prius for one in a heartbeat.

  • Citromduro

    It’s dream for me
    when I have car for my transport

    great car, i like this

  • owlafaye

    The CEO of Toyota recently stated that “Toyota’s competitiors should feel free to catch up if they feel that they are behind” he further staed that it was an imperative to all that if you can’t catch up, don’t get behind.

  • Max Reid

    Mr Van

    Corolla costs $15,900 and thats a base model with Manual tranny.
    http://www.edmunds.com/toyota/corolla/2011/?sub=sedan

    For Auto, add another $1,000 and it will be 16,900 and its only a 4-speed obsolete tranny. No wonder, Cruze & Elantra has overtaken Corolla in sales.

    Prius has lot of extras and factor in those and Prius C will be more economical.

    While Prius is #1 seller in Japan, Corolla is #6, same will happen soon in USA.

  • William

    Toyota Aqua Hybrid is a great looking car and the blue color that is shown in the above picture is absolutely fantastic. Bathroom Renovation Ideas

  • theresa O

    rather have the 94 mpg but will settle for 70-80 mpg; question safety and storage

  • TheKhanKubla

    It’s our own US government that doesn’t allow cars like this to be imported and sold in America. They make too much money off of gas taxes. Japan has had a law that no car can be imported or sold in Japan that gets less than 50 mpg for over 20 years now. There’s not a single car today that gets 50 mpg here in the U.S.