Hertz Using “Self-Serve” To Compete Against Carsharing

Hertz is going after carsharing business by adapting and using the ease of access and technology developed and used by carsharing companies.

The Hertz Corporation announced the global launch of Hertz 24/7, which it qualifies as a revolutionary new rental service available any time, day or night.

According to Hertz, for the first time customers will be able to rent a wide variety of vehicles near their home or work when needed and for any length of time – hourly, daily, weekly or monthly.

The company estimates that by 2016, it will have “self-serve” vehicles within minutes of the majority of the United States population.

The company also announced that it will host a 24/7 product and service demonstration event in the metropolitan New York City area during the second week of September, 2013. This technology event will focus on the future of in-car telematics and mobile applications to enhance the rental experience.

“Driven by the company’s award-winning technology, Hertz is reinventing the car rental industry by putting the rental process in the hands of consumers,” said Hertz Chairman and Chief Executive Officer, Mark P. Frissora. “Technology-enhanced vehicles will be available close to where customers live or work, making it easier than ever to reserve and quickly pick-up a rental vehicle at the customer’s convenience. Urban and suburban customers will be able to rent a much wider variety of vehicles at any hour – not just weekdays 9 to 5 when a neighborhood rental location is open. 24/7 service is a key part of our commitment to create the fastest, easiest and most valued rental experiences in the business.”

Once a member, a Hertz 24/7 customer’s experience is said to be powered by the fast and easy “Click. Swipe. Go!” process.  Click on hertz247.com or hertz.com from your mobile device or laptop and complete the simple 24/7 reservation process in a few minutes.  The car will only be minutes away and Swipe the 24/7 key fob against the reader on the windshield to unlock the doors. Then Go!, after retrieving the keys tethered to the dashboard.

Hertz said its Hertz 24/7 service is available today at 1,800 neighborhood and airport locations in the U.S., France, Germany, U.K., Spain and Australia with plans to be in more than 2,000 locations by year end. The company now has 35,000 vehicles (cars, mini-vans, vans and SUVs) equipped for 24/7 rentals.

The company will be prepared to have approximately 500,000 Hertz 24/7-enabled vehicles in service globally by 2016.  At that point, Hertz 24/7′s fleet would be more than ten times the size of the current carsharing industry combined.

“Hertz 24/7 is revolutionary because it combines the technology and on-demand service associated with car sharing with the operational and logistical capabilities of a global car rental company to create a new universal car rental service. In fact, the goal is to bring this user-friendly, round-the-clock service to all consumers. Additionally, Hertz 24/7 demonstrates our commitment to sustainable mobility solutions by making situational vehicle rental a viable option for all consumers,” Frissora concluded.

With Hertz 24/7, the company said it is creating a new “self-serve” mobility solution with no membership fees which also allows customers to talk directly to and get help from a Hertz service representative from the car, as needed.