Henrik Fisker Still Sees Potential in the EV Market

Henrik Fisker, the man behind the failed Fisker Karma, still believes in EVs.

Fisker is currently working on development of a non-electric supercar, the Force 1, which is expected to retail for around $230,000. Despite his hiatus from working on EVs, Fisker says he still believes that there is a bright future for EVs, but that market just hasn’t developed as fast as he’d expected.

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“Everyone was extremely optimistic about it 10 years ago, about the EV market, and it didn’t exactly turn out as optimistic as everyone saw it,” he told Tech Insider in an interview. “It didn’t move as quick as we expected.”

Fisker said the lack of range for most electric vehicles not named the Tesla Model S was holding EVs back.

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Improving technology is helping increase range overall, especially in the affordable EV segments. Chevrolet’s upcoming Bolt promises 200 miles of range, for example.

“The choice for consumers is still fairly limited, but in my mind there’s no doubt electric cars are here to stay,” Fisker said. “It is going to be a growing segment and it will continue to grow.”

He said that as EV tech improves and range increases, consumers might skip straight from traditional gas-powered vehicles straight to pure EVs, skipping a transitional step to hybrids in between.

“The car industry has invested a lot in hybrid, but my opinion is electric cars will take over a lot of hybrids quicker than people think now,” he said.

Improvements in the infrastructure that supports electric cars will help, too, according to Fisker.

Consumers will “jump straight from gas to electric rather than make the transition to hybrid which is what a lot of car companies are betting on,” Fisker said.

Tech Insider