Henrik Fisker has designed some of the world’s most attractive cars including from Aston Martin, BMW, and his own now-defunct company Fisker Automotive, and recently he was asked about Tesla’s Model 3.
Fisker told BGR he thinks Tesla got things right in the design and pricing of the Model 3 which is to start at $35,000 and offer at least 215 miles range.
“As far as the pricing, I think it represents a good achievement,” Fisker said. “The car also looks like it will get you more for your money than from any other car that’s around $35,000. The way it sits and looks – I think it’s quite a good achievement. I also think they got right not making the car look strange. It’s a look that a lot of people feel is a good, acceptable look.”
Fisker said that he thinks many Model 3 buyers are looking to Tesla because it represents a pure play from the dedicated electric car maker.
“From my point of view, it also looks like the consumer is not following the traditional buying pattern here. The traditional pattern is for consumers to almost pick a brand before they pick a car – based on things like familiarity and how established it is in the market,” he said. “It’s clear from [the Model 3 unveiling] that consumers, when it comes to electric cars, they’re looking at maybe newer players that have more experience in new technology and are ‘cooler’ as a brand to be associated with and aren’t from the older car world.”
Fisker, who worked on the initial design of the Model S and is now working on his Force 1 exotic sports car, and who is also the “F” in VLF Automotive, has a lot on his plate. He’s also working on an upcoming TV show that will focus on car design.
SEE ALSO: Is A New Fisker On The Horizon?
“Good car design isn’t just about being innovative and crazy,” Fisker told BGR. “That car could end up being ugly, and nobody buys it. You have to push the limits and wade into the type of vehicle and market segment you’re going into, but you can push the limits so far that you’re ahead of your time. And the vehicle doesn’t get recognized.”
“I believe there should be elements of beauty in the design,” Fisker said. “If you think about the entire world, most people still have close to the same focus when it comes to beauty. That’s why the same cars are loved all over the world.”