General Motors Runs Volt Commercials on Fox Network
Is General Motors’ latest Chevy Volt commercial on the Fox network a proverbial case of speaking truth to power? Is it a case of the deeply criticized paying to air its perspective on a network which has been long on negative rhetoric against the Volt?
You decide, but as the new commercial is about “just the facts,” we’ll stick to that also.
The 30-second advert has run during The O’Reilly Factor time slot and possibly at other times as well since last week. GM has also been airing another Volt commercial on Fox as part of its efforts to get its message to Fox viewers.
According to GM Spokesman Rob Peterson, the company is gratified that after all the adverse press the Volt has received, it is a solid product and something the facts prove General Motors can be proud of.
GM executives have recently been quoted as saying the company’s overall intent is to essentially “relaunch” the much maligned gasoline-electric powered plug-in car.
Last year and into this year Fox and numerous other outlets reported allegations ranging from purported low demand, to Chevy dealers “gaming” the tax credit, to a couple house fires where Volts had been parked, and alleged battery safety issues.
In designing the Volt, Peterson added that GM took great care and established around 200 patents or more on technology that will benefit not just the Volt, but other vehicles from mild hybrids to full electric.
These vehicles, including the 2013 Spark EV, pending Volt-based Cadillac ELR, and even mild hybrids like the new Malibu Eco with eAssist are intended to reduce dependence on oil, benefit the environment, and are just some of the beneficiaries from the Volt’s development.
So the Volt is not merely a “halo” car, it was also a concerted effort that has spun off and will continue to spin off innovations that stand to improve many vehicles for the world’s largest automaker.
No doubt also GM is hoping the worst is behind it. Having walked through a gauntlet since its December 2010 launch, GM says the Volt is in position for a production run of as many as 60,000 units world wide this year, although because its sales have been hurt in part by media reports, GM has said it may trim this if needed.