Today General Motors confirmed production of the extended-range Cadillac ELR will begin in “late 2013” alongside the Chevy Volt and its siblings at the company’s Detroit-Hamtramck plant.
The Cadillac’s exact production date, pricing, actual photos, powertrain specifications, and other details were not shared, but the announcement by GM North America President Mark Reuss did verify the timing which others had long since correctly reported based on insider statements and sleuthing.
“The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology,” Reuss said in a keynote address at the SAE Convergence Conference in Detroit. “People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design.”
GM did however note Detroit-Hamtramck, which exports the Volt and re-badged right- and left-side drive versions as the Opel/Vauxhall Ampera, and Holden Volt to 21 countries makes Dham “the only U.S. automotive manufacturing plant that mass produces extended-range electric vehicles.”
The company also noted the addition of the ELR to Detroit-Hamtramck represents a $35 million investment and increases total product investment to $561 million since December 2009. It is the first two-door car built at the plant since the 1999 Cadillac Eldorado.
“This investment reflects the corporation’s confidence that the highly skilled members of UAW Local 22 can successfully build one of the most technologically advanced vehicles in the world,” said UAW Vice President Joe Ashton, who directs the union’s GM Department. “The hard work and dedication of our members demonstrates that we can competitively manufacture products for the future right here in Detroit.”
Aside from the disclosure of the dollar amount investment at Dham, none of this should come as a revelation to followers of the Cadillac ELR, which is the only known Voltec vehicle pending aside from future upgrades to the Volt.
It has been a loosely kept secret that 2013 was the production year for the 2014 model year tech halo expected to crown GM’s line, and has been reported as all but official by various media.
Spy photos of the actual car in testing have been circulating, which, being copyrighted, we are not authorized to print here.
A couple weeks ago, we lightly pressed GM for details about more Voltec models that it might have pending.
As per usual policy, no disclosure was offered on future models, but GM says it is committed to researching, developing and producing more electrified vehicles.
These, it says, must meet customer expectations while staying within production-cost budget, and meeting profitability and marketing goals.