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General Motors released early buyer data for the Chevrolet Spark. Interestingly, the data shows that 29 percent of buyers are under age 35, more than half are coming from non-General Motors’ brands, and both fuel consumption and price are important considerations.
GM revealed early Spark owners indicate their most important reasons for purchasing a Spark were fuel economy and price to value.
Clearly, people interested by the Spark also like color. GM said 23 percent of Spark owners are choosing Salsa Red, making it the Spark’s most popular exterior color. Jalapeno Green and Denim Blue are the second- and third-most popular Spark colors.
GM also realized fifty-one percent of Sparks are purchased by women, which is a proportion greather than any other Chevrolet vehicle. Meanwhile, nearly 54 percent of Spark purchases are conquest sales – buyers who are new to the brand. More than one in five buyers is coming from an import car brand.
Chevrolet dealers have sold more than 12,000 Sparks since it went on sale in the summer of 2012. Originally launched in 18 markets, the Spark will be available in all 50 states in 2013.
The Spark is rated at an EPA-estimated fuel economy of 38 mpg highway.
The Spark offers more passenger and cargo room than other mini cars, with 225 percent more cargo room than a Scion iQ and 20 percent more than a Fiat 500.
Launched in Korea in 2009 and now available in almost every country in the world, the Spark came to the U.S. market in response to the growing popularity of mini cars among U.S. consumers.
An electric version of the Spark will be the next step in the Spark lineup. The 2014 Chevrolet Spark EV will be priced under $25,000.