To help lure-in possible buyers, Cadillac Canada is offering a complimentary 240-volt home charging station and installation to early buyers of the 2014 ELR electrified luxury coupe.
“The ELR’s blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself,” said Uwe Ellinghaus, chief marketing officer, Global Cadillac. “Professional installation of the fastest home-charging unit is a natural way to mark the introduction of the ELR to the luxury market.”
This offer mirrors the one already in place in the U.S. where Cadillac offers a free 240 volt Bosch charging station to the first 1,000 retail customers. This deal includes installation, up to a maximum of $3,000 for the charging station/installation combination.
Cadillac Canada did not publicly state in its press release how many early buyers would be eligible to receive this complimentary charging station.
The ELR shares most of its electrification technology with the Chevrolet Volt, known as the Voltec powertrain.
As with all Cadillac models in Canada, the ELR comes standard with Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. In Canada, the ELR also comes with an extended battery and propulsion warranty of eight years or 160,000 km, whichever comes first, and a four-year or 80,000 km, whichever comes first, bumper-to-bumper limited warranty.
The brand added only specially trained and certified Cadillac dealers sell and service the ELR. Backing up the dealership experience, prospective customers and buyers of the ELR can take advantage of their own Cadillac ELR Ambassador.
In the U.S., some ELR dealers have been offering cheaper leases, down to $499 per month instead of the official $699 per month GM lease.