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02-03-2006 12:43 PM #1
Prius Price Increase after Camry Hybrid
Anyone heard details about Toytoa planning to up price on Prius after they launch the Camry Hybrid?
Some guys behind me were talking about it as I flew back to L.A. today.
Something about Toyota using the same plan they'd used previously with the first Lexus, where they were accused of "dumping" Lexus on USA markets for less than they could make it, to grab market share and reputation for higher quality than comparably priced cars....
And that Toyota is using a similar strategy to grab market share with Prius, until Camry Hybrid comes out?
It would be good news, resale value wise, if true.