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03-22-2008 12:28 AM #11
Ford has to purchase the
Ford has to purchase the hybrid components from an outside contractor and they plan in advance how many units will be sold. It is difficult for them to adjust "on the fly" due to this need to purchase their hybrid compoents elsewhere. There is only one plant that produces the Escape-Escape Hybrid-Mariner-Mariner Hybrid and they rolled out somewhere around 160,000 units last year (2007). The Hybrid vehicles are "scheduled" into the assembly line for production. Not enough units are sold to justify another plant facility.
If Ford is going to start making money on hybrid vehicle production in 2008, then do they increase unit numbers in comparison to 2005-2008? Or do they keep the Escape Hybrid at 20,000 units a year and double production of hybrids with the introduction of 2009 Fusion hybrid later in 2008?