What I see the best here is
What I see the best here is the spotlight pointed on the greatest weakness of the capitalistic model, that of greed. A company that is only concerned with profit will rarely offer you a better product if you keep purchasing the product they are selling to you. Why should they?
This type of understand only comes when forced by informed legislation of local governments.
When the automakers are able
When the automakers are able to present a more efficient model to the general public, that far exceeds their small "trickle" improvements, they will have people clamoring to buy it, pure and simple.
There are a lot of new innovations happening everyday. They need to look at all the new breakthroughs happening and not get stuck with the old ideas (NIH-Not invented Here).
If anyone doubts the veracity and tenacity of individuals and companies to innovate, they should go check out the X-Prize for 100 MPG cars (2 classes - Main Stream and alternative). Over a hundred companies had signed up last I checked, and with non-refundable $5000 deposits on the line, you're not going to get a bunch of nuts.