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Getting the kids outside

Created September 22, 2009, at 5:12 pm by priusmaster

Hey guys,

My job recently got a new campaign from the Ad Council( we're a marketing company). According to the Ad Council, the time U.S. children spend outdoors has declined 50% in the past 20 years.

The Forest Service is hoping to change this startling statistic through a PSA campaign entitled “Where the Other You Lives.” I though you would be interested in this project that encourages tweens and their parents to re-connect with the great outdoors.

The campaign ads and interactive website (http://youcastcorp.com/discovertheforestlink) are intended to raise awareness about the benefits of spending time in nature by allowing children to explore, use their imagination and discover new wildlife. With a healthy and curious relationship with nature, our children are more likely to feel responsible for its well-being.