Formula E’s first ePrix is less than a month away and the organizers have announced an agreement that will help bring the electric racecar grand-prix championship to most households.
Leading French sports channel CANAL+ is to televise live coverage of all races in the new all-electric FIA Formula E Championship (FE) for the next three seasons, said FE.
In a deal brokered by the international media company MP & Silva, the premium content pay-TV company in France will have exclusive broadcasting rights for live races covering the entire French region, along with Andorra and Monaco. In addition, FE said CANAL+ will air a delayed highlights program reviewing the Formula E action together with pre-race build up, podium celebrations and driver interviews.
“I’m delighted to announce this new broadcast deal with CANAL+,” said Ali Russell, FE Director of Media. “We want to ensure audiences around the world can watch this exciting new motorsport series and this latest agreement further strengthens our global outreach alongside existing deals with FOX Sports, China’s CCTV, ITV in the UK and Japan’s TV Asahi. We also still have more deals to announce before the opening race in Beijing on September 13.”
FE added CANAL+ has a current estimated household reach of six million homes and joins previously announced broadcasters FOX Sports, TV Asahi, ITV4 and CCTV who have all committed to showing live coverage of Formula E races.
The FOX Sports deal alone is said by FE to cover 88 territories around the world and a potential global audience of 180 million households, while TV Asahi boasts a household reach of 51.4 million. ITV4 is available to almost 26.2 million homes in the UK with an estimated weekly audience of 10.6 million. CCTV-5 is the main sports channel in the People’s Republic of China and part of the China Central Television (CCTV) network. CCTV is also the principal state broadcaster in mainland China with a network of 45 channels – the largest number of television sub-channels in the world – and a potential reach of more than 200 million people.